Latest Episode

Ashley Robinson: Law Firm Marketing the Right Way

In this episode, Steve Fretzin and Ashley Robinson discuss: Creating a life on purpose. Niching down your business to focus on who you want to work with. Where lawyers need help with putting their marketing money. Understanding what potential clients (and Google) are seeing when they look at your website. Working with your marketing company...

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Here's what they didn’t teach you in law school

Business development, marketing, networking, social media and time management.

The BE THAT LAWYER podcast was created to demystify the most challenging elements of growing a sustainable law practice through practical tips, fresh ideas and new methodologies. Each week, host Steve Fretzin interviews top rainmakers, marketing experts and legal tech gurus to explain, teach and present the best ways to improve efficiencies and help break down complex ideas, into simple and digestible concepts.

And if you’re serious about learning how to double or triple your book of business, schedule a FREE consultation and we’ll discuss your business goals and how you can learn to BE THAT LAWYER: confident, organized, and a skilled rainmaker.

Why listen?

The BE THAT LAWYER podcast offers practical tips, fresh ideas and new methodologies for growing and sustaining your legal practice. Host Steve Fretzin interviews top rainmakers, legal marketing experts and legal tech wizards who explain, teach and present the best ways to improve efficiencies as well as breaking down complex ideas into simple and actionable concepts.

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Most Recent Episodes

Ashley Robinson: Law Firm Marketing the Right Way

In this episode, Steve Fretzin and Ashley Robinson discuss: Creating a life on purpose. Niching down your business to focus on who you want to work with. Where lawyers need help with putting their marketing money. Understanding what potential clients (and Google) are seeing when they look at your website. Working with your marketing company...

Scott Simmons: Effective Business Development for Lawyers

In this episode, Steve Fretzin and Scott Simmons discuss: Selling and following up without upsetting people. Getting out of the race to the bottom and reframing old ways of thinking. Dueling banjos of business development. The power of “how can I help?” and becoming more than just the lawyer. Key Takeaways: What you’re really competing...

Martin Lopez: The Power of Genuine Curiosity

In this episode, Steve Fretzin and Martin Lopez discuss: The three tenets of curiosity. Being interested in the other person. Peeling the onion to understand the other person’s problem. Tips to foster deeper connections between lawyers and clients to improve relationships. Key Takeaways: You’re not building trust when you’re talking at someone. You need to...