FROM STEVE FRETZIN
The Ambitious Attorney:
Your Guide to Doubling or Even Tripling Your Book of Business
A collection of essays as published in The Chicago Daily Law Bulletin
Whenever I pick up a new book by Steve I ask the question, “At what point will I get hooked and not be able to put it down?” It’s always with chapter one, but in the case of “The Ambitious Attorney”, it was chapter one, page one. For years now, I have counted on Steve to challenge our attorneys to think in new ways—and he never disappoints. As per usual, I’ll keep a stash of “The Ambitious Attorney” in my office—and they’ll disappear like all of Steve’s other books do!
Steve’s book offers guidance and advice in a manner that is easy to read and execute. He also offers specific examples and sample language to make your business development efforts more efficient. I can say from personal experience that the approaches set forth in this book work. Following it allowed me to dramatically increase my productivity.
Steve Fretzin has a knack for demystifying the process of business development, thus removing the fear and uncertainty that many lawyers feel when approaching the subject. He is full of practical tips that any good lawyer can use right away to plant the seeds that will become new clients down the road. I and many other lawyers have had great success working with Steve and using his techniques, and readers of this book will get a great sampling of the wisdom he has to offer.