Quotes from real FRETZIN clients.


Steve knows how to get to the heart of the matter with customers in a non-threatening and easy to implement way. And he can work with varying personal styles. It’s an approach, not a system, and as such it’s easy to make it yours and have success.

Warren Silver

Steve is a fantastic resource for attorneys looking to improve their business development skills. Over the past few years, Steve has been an invaluable resource and coach for me in growing my book of business. His advice and guidance has also helped me become more efficient and productive at networking thus saving time while increasing results. Highly recommended!

Justin Strane

Justin Strane

Working with Steve Fretzin demystified business development for me. Steve taught me specific, accessible strategies to help build my book of business and (kindly) prodded and pushed me along the way. I would recommend Steve to any attorney serious about business development.

Andrew Abrams


Steve is an exceptional business development coach. His enthusiasm and optimism are infectious, and he models what he preaches. I recommend Steve without reservation to lawyers wanting expert, hands-on, smart advice on growing one’s book of business.

Gary Noah Savine

Employment & Business Attorney

I was uncomfortable seeking new business, but I’ve always liked helping people. Steve gave me the tools and comfort to see business development not as sales but as an offer to help. Changing my approach over the last six months has led to a jump in my new originations, two-fold last year, and I’ve already surpassed that figure in the first two months of this year.

Phillip Barengolts

Phillip Barengolts


On top of all of his “academic” expertise, Steve is an extremely valuable in-the-trenches networking partner. He will teach you the theory of networking. That is part of what you are hiring him for. His network and “give first” philosophy come as an unexpected and welcome bonus.

Greg Grove

Private Equity & Venture Capital Attorney

Steve is knowledgeable, accessible, and so helpful in coaching attorneys who are looking to expand their networks and books of business. His insight is invaluable, and I have truly enjoyed working with him and learning from him. Highly recommend!

Colleen Hurley

As an attorney, where would I have learned how to grow a sustainable business? Steve Fretzin is more than a teacher of business development, he acts as a doctor to diagnose and eliminate the issues we attorneys face every day in attempting to grow a law practice. Whether you are a highly seasoned attorney or just starting out, you will definitely benefit from his insights and teachings. I strongly recommend Steve!

John Ambrogi

John L. Ambrogi


Steve has taught me how to use his logical, easy-to-follow approach to generating new clients. As a result, my law office has valuable new cases and I have connected with referral sources I would not have found on my own.

Sean C. Burke

Personal Injury Lawyer

Steve is a results-oriented trainer who worked with our team on goals, objectives, and approach to clients. He instilled newfound confidence in those who had no experience in direct sales/multi-level marketing, and he inspired them to reach for their targets. He created an out-of-the box group model for our team to meet their adult learning needs. We’ve seen great results and we would not hesitate to recommend Steve to others.

Stephen Weinstein

Executive Vice President

Steve has been a very valuable resource to me with his numerous coaching tips, vast list of contacts and availability to answer questions and offer creative suggestions. My practice has unquestionably grown after working with Steve and maintaining contact with him for many years.

Mark Litner

I worked with Steve when I first made a lateral transition 7 years ago. Working with Steve changed my mind set on business development and helped me focus on growing my book of business instead of wasting time. The work I did with Steve and the continual insight from him over the years have really helped me continue to grow my practice and still have time to enjoy life. I highly recommend Steve to anyone who is serious about growing their book of business!

Adam Moreland

I’ve been to many sales training programs and yours is one of the best. That’s because it nailed down a manageable strategy along with the tactics to get the job done. Your planning process helps professionals connect more effectively with new clients.

Thomas Ciesielka

Steve revamped our website and put a marketing plan in place. He works tirelessly and has a very hands-on approach. He’s been coaching our attorneys on how to market our services and reach out to new clients.

Larry Shulruff


I can’t overstate the value of working with Steve. His thoughtful, systematic approach to business development directly led to immediate returns for me that more than justified the investment I made in his program.

Eric Guth


Steve gave a concise, chock full of useful tips presentation on Lawyer Coaching at a recent Chicago Legal Marketing Association meeting. As a member of the Chicago LMA Board, I greatly appreciate his generosity in sharing his hard-earned knowledge and the time it took for him to pull together his presentation.

Jennifer Schaller

In the year after working with Steve, I more than tripled my volume of legal business and had one of my most profitable years in my 25 years of practicing law. The business generation skills I acquired or sharpened by working with Steve substantially contributed to that success. I HIGHLY recommend Steve to anyone seeking to “up their game” as a lawyer or other professional.

Neville Reid headshot

N. Neville Reid


Steve helped to clear out that clutter, got me focused on a systematic approach to developing the business by working the relationships I already have, and helped me find language that fit my style and personality. I have found myself more aware of marketing opportunities and the ways I can seize upon those opportunities. The future looks much brighter.

Michael O'Brien





The most successful people in the world have mentors and coaches to ensure success in their chosen field. Let me help you achieve your goals and stay on the path to financial freedom.


Can potential clients find you online? If they can, are they impressed by what they see? If you’re unsure, then it’s time to rework how you market your legal services online.


If you are motivated and hungry for growth, but just need the planning, methodologies, and accountability that drives results, I have the answers you’re looking for.


Our law firm consulting services will provide an experienced set of eyes to identify past issues, offer suggestions for positive change and assist in the transition to a more sustainable model.


We’ve all suffered through lackluster presentations and come away with nothing. If you want a speaker with a real “wow!” factor and insights that will leave everyone better than when they came in, let’s make a plan for your next event.


Retreats are designed to empower each member of your team and help them connect with their teammates. If your last retreat didn’t give you the team building results you were hoping for, let’s figure out a better way.


If you’re concerned about the growth of your practice or how the next client will find you, simply complete this form to request a conversation that will start you down a new path… a path of growth, development and better book of business.

Our initial conversation and consultation is always free of charge.
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