Quotes from real FRETZIN clients.


Steve is an excellent coach in every sense – a teacher, strategist and motivator just to name a few qualities. Steve has given me the knowledge, structure and confidence to effectively expand my marketing efforts and capture business in competitive situations. I would highly recommend Steve if you are serious about growing your practice.

Ronald A. Nyberg, Esq.


Steve has helped me take my business to the next level through strategic planning and the implementation of the detailed plan he helped me structure. Very knowledgeable in the sales process and motivating. I would recommend Steve to anyone looking to take their business to the next level.

Charlie Stewart


Steve revamped our website and put a marketing plan in place. He works tirelessly and has a very hands-on approach. He’s been coaching our attorneys on how to market our services and reach out to new clients.

Larry Shulruff


Steve gave a concise, chock full of useful tips presentation on Lawyer Coaching at a recent Chicago Legal Marketing Association meeting. As a member of the Chicago LMA Board, I greatly appreciate his generosity in sharing his hard-earned knowledge and the time it took for him to pull together his presentation.

Jennifer Schaller

I’ve had the privilege to work with Steve to increase my productivity and overcome my reluctance when in group networking situations. Steve was able to break the process down for me, which helped me grow my confidence level and generate new business.

Ron Bockstahler

Steve is an exceptional business development coach. His enthusiasm and optimism are infectious, and he models what he preaches. I recommend Steve without reservation to lawyers wanting expert, hands-on, smart advice on growing one’s book of business.

Gary Noah Savine

Employment & Business Attorney

Steve knows how to get to the heart of the matter with customers in a non-threatening and easy to implement way. And he can work with varying personal styles. It’s an approach, not a system, and as such it’s easy to make it yours and have success.

Warren Silver

Steve has been a very valuable resource to me with his numerous coaching tips, vast list of contacts and availability to answer questions and offer creative suggestions. My practice has unquestionably grown after working with Steve and maintaining contact with him for many years.

Mark Litner

Working with Steve has been worth every penny and every minute I’ve invested in it. I am now getting better results with much less wasted time and effort. I recommend Steve without reservation to anyone who wants to become more skilled and more efficient at developing new business.

Neil Dishman

Neil Dishman


I was uncomfortable seeking new business, but I’ve always liked helping people. Steve gave me the tools and comfort to see business development not as sales but as an offer to help. Changing my approach over the last six months has led to a jump in my new originations, two-fold last year, and I’ve already surpassed that figure in the first two months of this year.

Phillip Barengolts

Phillip Barengolts


Steve is knowledgeable, accessible, and so helpful in coaching attorneys who are looking to expand their networks and books of business. His insight is invaluable, and I have truly enjoyed working with him and learning from him. Highly recommend!

Colleen Hurley

As an attorney, where would I have learned how to grow a sustainable business? Steve Fretzin is more than a teacher of business development, he acts as a doctor to diagnose and eliminate the issues we attorneys face every day in attempting to grow a law practice. Whether you are a highly seasoned attorney or just starting out, you will definitely benefit from his insights and teachings. I strongly recommend Steve!

John Ambrogi

John L. Ambrogi


Steve has helped me to focus on my marketing efforts and develop a concrete and practical business plan. My goal was to become more organized with marketing, and Steve helped me to achieve that goal. The bottom line is that my business has grown substantially this year and Steve is one of the main reasons for this growth.

David J. Feinberg


Steve is a fantastic resource for attorneys looking to improve their business development skills. Over the past few years, Steve has been an invaluable resource and coach for me in growing my book of business. His advice and guidance has also helped me become more efficient and productive at networking thus saving time while increasing results. Highly recommended!

Justin Strane

Justin Strane

Steve’s process is straightforward and really helped me refine my approach with clients.

Jim Interlandi

Steve is the consummate professional, and thus well positioned to advise other professionals. I decided to leave my comfort zone and attend the Consumer Electronics Show to find new clients. Steve gave me the confidence – and the strategy – for making this venture a major success. His advice was concrete, practical and – best of all – effective. Hats off to Steve!

Brett August

Partner & Owner

I’ve been to many sales training programs and yours is one of the best. That’s because it nailed down a manageable strategy along with the tactics to get the job done. Your planning process helps professionals connect more effectively with new clients.

Thomas Ciesielka

Working with Steve Fretzin demystified business development for me. Steve taught me specific, accessible strategies to help build my book of business and (kindly) prodded and pushed me along the way. I would recommend Steve to any attorney serious about business development.

Andrew Abrams





The most successful people in the world have mentors and coaches to ensure success in their chosen field. Let me help you achieve your goals and stay on the path to financial freedom.


Can potential clients find you online? If they can, are they impressed by what they see? If you’re unsure, then it’s time to rework how you market your legal services online.


If you are motivated and hungry for growth, but just need the planning, methodologies, and accountability that drives results, I have the answers you’re looking for.


Our law firm consulting services will provide an experienced set of eyes to identify past issues, offer suggestions for positive change and assist in the transition to a more sustainable model.


We’ve all suffered through lackluster presentations and come away with nothing. If you want a speaker with a real “wow!” factor and insights that will leave everyone better than when they came in, let’s make a plan for your next event.


Retreats are designed to empower each member of your team and help them connect with their teammates. If your last retreat didn’t give you the team building results you were hoping for, let’s figure out a better way.


If you’re concerned about the growth of your practice or how the next client will find you, simply complete this form to request a conversation that will start you down a new path… a path of growth, development and better book of business.

Our initial conversation and consultation is always free of charge.
If you prefer to call, you can reach me directly at (847) 602-6911

Fill out this field
Fill out this field
Fill out this field
Fill out this field


Freztin.com offers instant access to a blog, video tutorials and more. Our topics are exclusively designed for legal professionals and law firms. They reflect how I approach my clients and highlight my consulting techniques.