BE THAT LAWYER Live!
Do you love listening to BE THAT LAWYER? Here is your chance to experience your favorite podcast as a live event! We are featuring our top guests on an interactive live streamed experience. You are invited to sign up for this FREE VIP opportunity below.

VIP Event Details

  • Date: Friday, December 10
  • Time: 12 pm – 1:30 pm CST
  • Location: Zoom
  • Cost: FREE

Are you ready for a live streaming experience like no other?

Join our discussion and Q&A session about business development, networking, finances, and marketing with experts Steve FretzinChelsea WilliamsJordan Ostroff, and Michael Norton. With decades of combined experience, this webinar will provide you with tips and insights that will take your law practice to the next level. We will have an individual 20 minutes with each guest, followed by an open Q&A session for attendees.

Key takeaways will include:

  • Finding your niche and playing to your strengths,
  • The importance of having financial clarity in all aspects of your life,
  • Prioritizing networking and relationship building, and
  • Tactics to build a sustainable book of business for your practice.

There are limited spaces available, so sign-up today!

Can’t Make the Event?

On December 14 at 12pm CST, you can view a replay that we are streaming to Facebook, YouTube, Instagram, and LinkedIn. However, you will not have the opportunity to ask questions live. Sign up for the free VIP experience above to feature your questions for our special guests. Don’t be shy; our guests will interact with folks in the comments of the replay and will answer any questions you may have.

About Our Panel

Steve Fretzin

Steve Fretzin is the President of FRETZIN, Inc., a legal business development and marketing company founded in 2004. He was driven into the legal industry during the recession of 2008 when attorneys began calling him for help. While not an attorney himself, Steve has worked with thousands of attorneys in most practice areas. Steve is 100% committed to his client’s success and works diligently each day to ensure they are achieving their goals of financial and personal freedom. In addition to publishing “Sales-Free Selling”, “The Attorney’s Networking Handbook” and “The Ambitious Attorney”, Steve has been featured in Crain’s, The Chicago Tribune, WGN radio, NBC news and is a regular monthly columnist for the Chicago Daily Law Bulletin. Steve is also the creator and host of “Be That Lawyer”, a weekly podcast in which he interviews top rainmakers, marketing experts and legal tech gurus to explain and present the best ways to improve processes and help break down complex ideas into simple and digestible concepts. In addition to enjoying free time with his wife Lisa and son Andrew, Steve loves to eat healthy food, travel and play platform tennis. (Look it up on YouTube!) Steve’s mantras in life are to control what is controllable and to not be afraid of new experiences.

Jordan Ostroff

A true Floridian (He wears flip flops every day and has worn them during hearings before), Jordan grew up in South Florida; and graduated from The University of Central Florida (Go Knights!) and Barry University, Dwayne O. Andreas School of Law. His first “real law job” was for the State of Florida as an Assistant State Attorney. Jordan, along with his better half (his words – but we agree) and fellow attorney, Heather Trick, opened up Jordan Law; a PI law firm located in Orlando, Florida in 2015.

After losing a substantial amount of money on marketing agencies that didn’t understand how to market a law firm properly, Jordan buckled down, learned the basics and put into practice as he kept learning more and more. He then partnered up with some of the best marketing minds to form something totally new and different, a firm built for lawyers, by lawyers. That takes the long view to drive the most success for his fellow attorneys, and hopefully change some lives for the better. Today, Jordan has no student loans, and his firm is a successful, multi-million dollar firm. He oversees over a dozen people, and works only 3 days a week.

Chelsea Williams

With over a decade of accounting experience and in focusing in the legal space for over 3 of those years, Chelsea Williams has the knowledge to not just get your financial house order but set it up for long term sustainability at a healthy profit. Her passion, financial literacy to the masses. Now, she’s offering her expertise to all “small business” law firms in the country.

Michael Norton

Michael Norton is a Director of Business Development for Houlihan Capital. Mr. Norton has been with Houlihan Capital since 2014 and is responsible for building and maintaining the Firm’s relationships with clients and referrals source alike. Balancing persistence and patience, Mr. Norton thrives on learning about challenges facing his contacts while awaiting an opportunity to work with their firms. His ultimate goal is to become a trusted partner and advisor providing value-added solutions and perspectives. Mr. Norton is also a licensed attorney, and prior to joining Houlihan Capital, he was an associate in the Chicago office of Jackson Lewis, P.C.

Mr. Norton is also very involved with the greater M&A Community. He is on the Board of the Chicago Chapter of the Association for Corporate Growth (ACG) and is involved with the organization nationally. He is also a member of the Small Business Investor Alliance (SBIA), the MBBI, and the American Bar Association, namely its Business Law Section. He is well-known through those and other communities as a dynamic master connector. Additionally, he was a founding member of the Chicago Leadership Alliance and formerly served as the Chicago Ambassador for the University of Minnesota Law School Alumni Association.

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