The Books and Habits That Build Better Law Firms
What the Best Business Books Can Teach Lawyers About Building a Better Practice By Steve Fretzin and Brian Klein How lessons from great business books can help lawyers become better…
Legal Wellness, the Missing Pillar of Your Health
The Career Insurance Most Lawyers Never Build Until They Need It By Steve Fretzin and Danny Karon Why prevention matters in your legal life and your legal career, and how…
Business Development Isn’t Selling, It’s Listening
Why the Best Rainmakers Listen More Than They Sell By Steve Fretzin and Susan B. Silverman Why lawyers do not need to become salespeople to develop business, and how listening,…
Find Your Lane: Why Connection Beats the Corner Office
The Relationships Lawyers Already Have Could Be Their Biggest Growth Opportunity By Steve Fretzin and Neal Goldstein Why lawyers should stop chasing every new opportunity and start investing in the…
How to Turn One Podcast Episode Into 30 Content Assets
How Lawyers Can Build Authority With One Podcast Episode By Steve Fretzin and Dennis Meador How lawyers can use podcasting, content repurposing, and personal branding to build authority, stay visible,…
High-Performance Habits Lawyers Can Actually Sustain
The Lawyer’s Guide to Peak Performance Without Burning Out By Steve Fretzin and Pete Leibman How lawyers can protect their energy, sharpen their focus, prepare like elite athletes, and build…
Turning Unaware Audiences into High-Value Legal Clients
Turning Unaware Audiences into High-Value Legal Clients By Steve Fretzin and Jan Roos How lawyers can turn unaware prospects into high-value clients through problem-focused marketing, client education, strategic networking, and…
Why CEOs Need Peer Advisory Circles to Truly Lead
Why CEOs Need Peer Advisory Circles to Truly Lead By Steve Fretzin and Mark McFatridge Leadership can look very different from the outside than it feels on the inside. A…
Turning AI Hype into Real ROI for Law Firms
Turning AI Hype into Real ROI for Law Firms By Steve Fretzin and Alejo Pijuan Artificial intelligence is changing the way law firms approach marketing, client intake, and daily operations.…
How Partners, Books of Business, and Counteroffers Shape Today’s Legal Market
How Lawyers Can Build Leverage Through Business Development, Lateral Moves, and Books of Business By Steve Fretzin and Stuart TenHoor SEO Meta Description: Learn how lawyers can build career leverage…
Building Real AI Competence in the Legal Profession
Building Real AI Competence in the Legal Profession By Steve Fretzin and Colin Levy SEO Meta Description: Discover how lawyers can build real AI competence, protect client confidentiality, choose the…
Turning Pressure into a Privilege in Legal Networking
Turning Legal Networking Pressure into a Business Development Advantage By Steve Fretzin and Laurin Johnson For many lawyers, networking feels like an obligation rather than an opportunity. They attend events,…
From Chaos to Control, Time Management Strategies for Lawyers
From Chaos to Control: Time Management Strategies for Lawyers By Steve Fretzin and Elizabeth Grace Saunders For many lawyers, a demanding schedule can slowly turn into a constant state of…
From Busy Litigator to Law Firm Architect with EOS and OKRs
By Steve Fretzin and Shawn Kerendian How to Build a Scalable Law Firm with EOS and OKRs SEO Meta Description: Learn how EOS, OKRs, KPIs, niche positioning, and the right…
How Lawyers Win More Clients by Being Human, Not By Being “Salesy”
By Steve Fretzin and Stewart Hirsch How Lawyers Win More Clients by Being Human The most effective business development strategy for lawyers may have very little to do with selling.…
Building a Rainmaking Practice Through Authentic Relationships
By Steve Fretzin and Randi Cohen Building a Rainmaking Practice Through Authentic Relationships The lawyers who build the strongest books of business are not always the ones who attend the…
Spend to Grow, Not Save to Spend in Your Law Firm
By Steve Fretzin and Brett Trembly How Law Firms Can Spend to Grow Smart hiring, professional intake, strategic delegation, and the mindset shift that helps law firm owners stop doing…
Addition by Subtraction in Law Firm Marketing
By Steve Fretzin and Elliot Johnson Law Firm Marketing That Actually Works Why simplifying your marketing strategy, building authority through content, and delivering exceptional client experiences create sustainable growth for…
From Cash-Poor to Profitable with Law Firm KPIs and Systems
By Steve Fretzin and John Jakovenko Law Firm KPIs That Drive Profitability Why profitable law firms don’t just generate more revenue, they build better systems, monitor the right numbers, and…
Why Legal Business Development Is a Marathon, Not a Sprint
By Steve Fretzin and Jamie Rubin Legal Business Development That Lasts Why lawyers who play the long game build stronger client relationships, more resilient practices, and sustainable books of business…
Avoiding the Biggest Money Mistakes High-Earning Lawyers Make
By Steve Fretzin and Niraj Chhabra Financial Planning Tips for Lawyers How attorneys can avoid costly money mistakes, reduce taxes, and build lasting wealth without sacrificing the lifestyle they’ve worked…
Culture, Mentorship, and Keeping Young Lawyers From Walking Out
By Steve Fretzin and Cheryl Donaldson How Law Firms Keep Young Lawyers Why culture, mentorship, and meaningful connection are becoming the biggest competitive advantages in attorney retention Recruiting talented lawyers…
How Outside Counsel Can Win (and Keep) In‑House Clients
By Steve Fretzin and Chaka Patterson How Lawyers Win More In-House Clients Why understanding your clients’ business, delivering proactive value, and building lasting relationships are the keys to becoming trusted…
Automating the Admin Chaos Holding Law Firms Back
By Steve Fretzin and Jeff Arnold Law Firm Automation That Saves Billable Hours Why smarter workflows, not more software, are the key to building a more efficient legal practice Every…
From Zero Clients to Rainmaker Through Relentless Preparation
By Steve Fretzin and Alex Karasik How Lawyers Become Rainmakers Why preparation, authentic relationships, and consistent business development create lasting success for attorneys Many lawyers assume rainmakers possess a natural…
How High‑Performing Lawyers Can 10x Their Impact Without 10x the Hours
By Steve Fretzin and Ellen Cohen How Lawyers Can Beat Burnout and Boost Productivity Why better delegation, smarter time management, and stress resilience, not longer hours, are the keys to…
Escaping the “Friend Zone” and Building a Real Book of Business
By Steve Fretzin and Lauren Paxton How Lawyers Build a Book of Business Why the best rainmakers focus on relationships, consistency, and solving problems, not selling Many lawyers enter the…
How Legal Associates Become Truly “Recruitable”
By Steve Fretzin and Chris White How Lawyers Become More Recruitable What legal recruiters, law firms, and ambitious associates need to know about standing out in today’s competitive legal market…
Why Lawyers Must Get AI-Literate or Get Left Behind
By Steve Fretzin and Wendy Meadows How Lawyers Can Beat Burnout and Thrive Why intentional choices, daily habits, and strong leadership can help lawyers build careers they actually enjoy Burnout…
Why Lawyers Must Get AI-Literate or Get Left Behind
By Steve Fretzin and Jeremy Baker Why Lawyers Must Become AI-Literate Now How artificial intelligence is reshaping legal practice, increasing productivity, and creating new opportunities for lawyers willing to adapt…
Turning Law Firm Marketing Into Measurable Revenue
By Steve Fretzin and Cooper Saunders Turn Law Firm Marketing Into Measurable Revenue Why clicks don’t pay the bills, and how strategic market research, real social proof, and case-study content…
How Law Firms Can Win Clients in the First 2% of the Experience
By Steve Fretzin and Fiona Stevenson The Law Firm Intake Experience That Wins Clients How branding, client experience, and consistent intake systems help law firms convert more of the right…
How Lawyers Can Change Careers Strategically
By Steve Fretzin and Sherry Mason When Lawyers Know It’s Time to Leave Their Firm How ambitious attorneys can overcome burnout, find career fulfillment, and make smarter career transitions Many…
LinkedIn Marketing for Lawyers That Actually Works
By Steve Fretzin and Jimmy Lai LinkedIn Marketing for Lawyers That Actually Works How authenticity, storytelling, and strategic content can turn LinkedIn into a powerful business development tool Many lawyers…
Attorney Retention Strategies: How Law Firm Culture, Leadership, and Development Drive Long-Term Success
By Steve Fretzin and Karlton Butts Attorney Retention Starts Before Lawyers Think About Leaving How culture, leadership, onboarding, and professional development create law firms where attorneys want to stay and…
Turning Complex Legal Services into Clear, Client‑Winning Marketing
By Steve Fretzin and Sylvia Garibaldi Turn Complex Legal Services into Client-Winning Marketing Clear positioning, smarter content repurposing, and referral relationships that actually convert, practical marketing strategies built specifically for…
Radical Responsibility and the Path to Full Aliveness
By Steve Fretzin and Clay Stelzer Radical Responsibility: The Leadership Shift Lawyers Need What unconscious fear patterns are costing you in your practice, your leadership, and your life and how…
Rewriting Your Lawyer Story for Growth and Freedom
By Steve Fretzin and Scott Mason Rewrite Your Lawyer Story for Growth and Freedom The toxic myths quietly sabotaging your business development, your happiness, and your legal career and how…
Scaling a Solo Law Firm Without Losing Your Life
By Steve Fretzin, Jordan Ostroff, and Jeremy Baker Scaling a Solo Law Firm Without Losing Your Life Growth brings new constraints. Here’s how to manage them, hire wisely, protect your…
From Big Law and Prosecution to Thriving Solo Practices
By Steve Fretzin, Jordan Ostroff, and Jeremy Baker Going Solo: The Real Math Behind a Thriving Law Practice Two lawyers who left prosecution and Big Law share the mindset, financial…
Build a Scalable Law Firm on Your Own Terms
By Steve Fretzin and Simone Fulmer Gaus Build a Scalable Law Firm on Your Own Terms From burnout and cash-flow crises to a values-driven, scalable practice and the five-part framework…
How Lawyers Build a Book of Business | BE THAT LAWYER
By Steve Fretzin and Elise Holtzman From random acts of marketing to a focused rainmaking strategy and what it takes at every stage of growth If you are a lawyer…
Legal Marketing Strategy for Lawyers
By Steve Fretzin & Rob Hanna Content, community, and why visibility now determines opportunity If you are still relying on referrals alone and assuming that doing great legal work will…
Relationship-Driven Business Development for Lawyers
By Steve Fretzin & Jason Stiehl Why relationships, not selling, are the real driver of law firm growth If you ask most lawyers what they think about business development, you…
Relationship Based Marketing Strategies for Law Firms
By Steve Fretzin & Dillon Zwick The science of relationships, and why lawyers who stop selling start winning If you ask most lawyers what they think about business development, you…
Content Marketing for Lawyers Escape the Billable Hour Trap
By Steve Fretzin & Nick Augustine Content marketing for lawyers, and why authentic visibility beats chasing billable hours If you are a lawyer grinding through long days, chasing billable hours,…
Family Law Strategy vs Litigation, What Works Best For Clients
By Steve Fretzin and I’Asia Scarlett-Jones Strategy over conflict, and why not every client needs a courtroom If you are practicing family law, or really any area of law that…
What Tax Strategies Should Law Firms Use
By Steve Fretzin & Adam Williams Most lawyers don’t think about taxes until it’s too late. The meeting gets scheduled, the numbers are finalized, and the accountant delivers the news.…
Why Chasing Revenue Hurts Law Firm Growth
By Steve Fretzin & Pam Meissner Most lawyers want more revenue. More clients. More growth. What they often do not anticipate is that growth brings complexity. More money introduces more…
What Are The Biggest Cybersecurity Risks Law Firms Face Today
By Steve Fretzin and Frank Stephens I have a lot of conversations with lawyers about growth, marketing, and building a book of business. What does not get nearly enough attention…
What Strategies Help Lawyers Stay Consistent With Marketing
By Steve Fretzin and Susan Guthrie There are moments in business when two professionals connect and immediately recognize they are operating from the same playbook. That was my experience with…
What Should Lawyers Measure To Grow A Firm
By Steve Fretzin and Omega Law Group When lawyers talk about growth, the focus usually lands on more cases, more clients, and more revenue. What gets overlooked is the system…
How Can Lawyers Manage Billable Hours More Effectively?
By Steve Fretzin & Sarah Tetlow There are moments when you realize you’re not in control of your day anymore. You’re reacting, responding, putting out fires, and somehow convincing yourself…
Efficient Systems For High Performing Law Firms
By Steve Fretzin & Reid Zeising Most lawyers believe scaling a practice means doing more. More cases. More staff. More marketing. More hours. That approach works for a while. Then…
What Does It Mean To Make The Client The Hero In Marketing
By Steve Fretzin & Danny Decker Most lawyers approach marketing the same way they approach their work. They focus on the details, the process, and the technical expertise that makes…
What Is The Biggest Mistake Lawyers Make In Trial Work
By Steve Fretzin & Brian LaCien Most lawyers think success in the law comes down to skill. And while skill matters, it is not what separates good lawyers from great…
What Are Trust Signals For lawyers?
By Steve Fretzin & Megan Hargroder Most lawyers believe the challenge is getting found online. It is not. The real challenge is what happens after someone finds you. Do they…
How Do Lawyers Stand Out in a Crowded Market?
By Steve Fretzin & Armando Leduc Most lawyers treat marketing like an afterthought. They post occasionally, attend events when they can, and hope something sticks. That approach might feel productive,…
Should law firms use SEO, Google Ads, or AI marketing first?
By Steve Fretzin & Brian Hansen Most lawyers approach marketing the same way they approach a busy workday. They react. A new idea comes along, someone suggests Google Ads, a…
What Happens When Lawyers Take The Wrong Clients
By Steve Fretzin & Dustin Ruge Growth in a law practice is often associated with saying yes. Yes to new clients, yes to new matters, and yes to every opportunity…
What Prevents Lawyers From Taking Control Of Their Careers
By Steve Fretzin & Susan Filan Sometimes the biggest shifts in life and business do not come from strategy. They come from perspective. In my conversation with Susan Filan, a…
What Happens When Lawyers Rely Only On Their Firm For Work
By Steve Fretzin & Owili Eison Many lawyers enter the profession believing that technical skill alone will carry them to long term success. They focus on mastering the law, building…
The Role Of Intake And Marketing In Law Firm Success
By Steve Fretzin & Colleen Young Consistency may not be glamorous, but it is one of the most powerful forces in business development. Whether it is publishing content, building relationships,…
Why Do Some Lawyers Grow Faster In Competitive Markets
By Steve Fretzin & Colleen Joyce The legal profession is changing faster than many attorneys expected. New technology, increased competition, and shifting client expectations are forcing lawyers to rethink how…
How Lawyers Can Prepare To Start Their Own Practice
By Steve Fretzin & Robert Hartmann Law school does an excellent job teaching legal doctrine, case analysis, and courtroom procedure. What it rarely teaches is how lawyers actually build successful…
The Athlete Mindset That Helps Lawyers Perform At Their Best
By Steve Fretzin & Amy Wood Lawyers are trained to solve problems, analyze risks, and push through demanding workloads. What they are rarely taught is how to sustain high performance…
Why should law firms run their practice like a business?
By Steve Fretzin & Leah Miller Money flows through every law firm, yet surprisingly few lawyers truly understand how it moves through their business. In my conversation with Leah Miller,…
How Mentorship Shapes the Next Generation of Lawyers
By Steve Fretzin & Benjamin Dach While law school teaches lawyers how to analyze cases and apply legal principles, it rarely teaches the subtleties of building a successful career. Mentorship…
Why Do Lawyers Feel Constant Pressure and How Can It Change?
By Steve Fretzin & Gary Miles Fear is one of the most powerful forces shaping lawyers’ careers, and unfortunately it is rarely discussed openly. In my conversation with Gary Miles,…
What Does It Take to Launch a Law Firm From Scratch?
By Steve Fretzin & Josh Hodges Josh Hodges did not start with a safety net, a downtown address, or a built-in pipeline of cases. He started with pressure, responsibility, and…
How Do You Get a Law Firm Team Aligned on One Vision?
By Steve Fretzin & Brooke Lively Lawyers do not struggle because they lack talent. They struggle because they run a law firm like a practice, not like a business. Brooke…
When Should a Lawyer Automate Instead of Hiring?
By Steve Fretzin & Sarah Persich Most lawyers did not sign up for the business side of law. You went to law school to practice, not to market, automate, build…
How Lawyers Build Client Relationships That Last for Decades
By Steve Fretzin & Deborah Farone Deborah Farone is a legal business development and marketing pioneer, former Chief Marketing Officer at Cravath and Debevoise, and the founder of Farone Advisors.…
How Immigration Lawyers Scale With Systems and Delegation
By Steve Fretzin & Evelyn Ackah Evelyn Ackah is the founder and CEO of Ackah Business Immigration Law, a cross border immigration firm that helps companies and professionals move talent…
Should Law Firms Use Chatbots or Live Chat for Intake?
By Steve Fretzin & Ted DeBettencourt When I sat down with Ted DeBettencourt, co-founder of Juvo Leads, the conversation hit a nerve that a lot of law firms need to…
How Can Lawyers Shift from Hustle to Sustainable Performance?
By Steve Fretzin & Alefiyah Lindo By February, most lawyers are already back in motion, but this is still a smart checkpoint. Take a clear look at what you carried…
Is Niching Down a Smart Strategy for Family Law Attorneys?
By Steve Fretzin & Colleen Breems When I sat down with Chicago family law partner Colleen Breems, we talked about something most lawyers think about but hesitate to do, niching…
How Do Law Firms Show Up in AI Search Results in 2026?
By Steve Fretzin & Wes Lungwitz I love tradition, but I love results more. That is why Albert Einstein’s line stuck with me, the measure of intelligence is the ability…
How Do Lawyers Build a Strong Reputation That Drives Referrals?
By Steve Fretzin & Tom Conner Most lawyers never get a playbook for the business side of law. That is why conversations like this matter. Tom Conner spent 45 years…
Solo Law Firm Growth: Using AI to Market Better and Run Lean
By Steve Fretzin & Matthew Fornaro Kicking off the new year, I sat down with Florida business attorney Matthew Fornaro to talk about two things every lawyer needs to get…
What Separates Service Partners From Happy Rainmakers?
By Steve Fretzin & Jennifer Gillman Most lawyers wait far too long to take business development seriously. They tell themselves they will focus on it once they are settled, once…
How Do Lawyers Stand Out Online Without Paid Advertising?
By Steve Fretzin & Chris Earley Most lawyers think they need to sound polished to be taken seriously. That is backwards. Chris and I agree that the posts that get…
How Smart Lawyers Are Rethinking Pricing and Scale
By Steve Fretzin & Mathew Kerbis The billable hour has survived for decades not because it works well, but because it feels familiar. Lawyers know how to track time. Firms…
What Does Profit-First Leadership Look Like in a Law Firm?
By Steve Fretzin & Noel Bagwell Profit-first leadership, and why “busy” is not the same as sustainable If you are bringing in strong revenue but still feel boxed in by…
Four shifts that turn a law practice into a real business
By Steve Fretzin & Robert Armstrong, Sandy Fisch Most law firms are built by smart, capable lawyers who never planned to become business owners. They wanted autonomy, better clients, or…
Business Development Is Relationship Building, Not Sales
By Steve Fretzin & Jay Harrington Four moves that protect your time, build leverage, and keep your career from being hijacked by the billable hour If you do not…
The Delegation Shift That Unlocks Real Growth
By Steve Fretzin & Noel Andrews The Delegation Shift That Unlocks Real GrowthFour moves that free your time, improve performance, and let you lead like the owner, not the worker…
The Delegation Line Every Solo Lawyer Must Cross
By Steve Fretzin & Deirdre Nero The Delegation Line Every Solo Lawyer Must CrossWhy endurance, authenticity, and confident pricing determine who actually scales It is 2026, and if you are…
How AI is Transforming Law Firm Operations
When the FTC finalized an almost $200,000 settlement order for “AI lawyer” DoNotPay back in February, some believed it would impede the spread of artificial intelligence in the industry. That…
How Targeted Strategy and Inner Work Drive Legal Success
By Steve Fretzin & Jordan Whelan How Targeted Strategy and Inner Work Drive Legal Success Marketing is often viewed as a numbers game, but after my conversation with Jordan Whelan,…
Stop Selling from Scarcity: How Financial Planning Boosts Your Confidence
By Steve Fretzin & Darren Wurz Stop Selling from Scarcity: How Financial Planning Boosts Your Confidence Did you know that personal financial clarity can supercharge your sales confidence? Okay, so…
Building a Book of Business
By Steve Fretzin & Jennifer Gilman Building a Book of Business There’s one simple truth about being a lawyer that often gets overlooked: having your own book of business gives…
Networking and Client Relations
By Steve Fretzin & Dan Cotter Networking and Client Relations I had an insightful conversation with Dan Cotter, attorney, former Chicago Bar Association president, and avid networker, about the strategies…
Empathy To Stronger Your Client Relationships
By Steve Fretzin & Larry Smith Empathy To Stronger Your Client Relationships Success in the legal profession requires more than just legal expertise; it demands empathy, patience, and the ability…
Why Lawyers Should Write a Book: Build Authority, Trust, and Business Opportunities
By Steve Fretzin & Dr. Robert Plotkin Why Lawyers Should Write a Book: Build Authority, Trust, and Business Opportunities You may have thought about writing a book at some point…
Create a LinkedIn Profile That Draws Clients In
By Steve Fretzin & Dr. Marc W. Halpert Create a LinkedIn Profile That Draws Clients In The legal practice requires a well-defined personal brand. When I spoke with Marc Halpert,…
DEI Narrative, Relationships and Inclusion
By Steve Fretzin & Dr. James Rodgers DEI Narrative, Relationships and Inclusion The concept of diversity, equity, and inclusion (DEI) has gained tremendous visibility in recent years. Yet, despite its…
Leadership and Growth Strategies for Lawyers
By Steve Fretzin & Jeff Kimmel Leadership and Growth Strategies for Lawyers A successful law firm requires more than simply practicing law. It demands strong leadership, effective management, and a…
Strategies That Drive Beyond the Basic Marketing
By Steve Fretzin & Doug Bradley Strategies That Drive Beyond the Basic Marketing When it comes to marketing your law firm the right way, few people have the insights and…
Proactive Financial Management For Prosperity
By Steve Fretzin & John Scott Proactive Financial Management For Prosperity As I sat down with John Scott, Chief Virtual Financial Officer at Summit Virtual CFO by Anders, I knew…
Strategic Business Development
By Steve Fretzin & Kim Stapleton Strategic Business Development Growing a law firm requires strategy, relationship-building, and a proactive approach to business development. Kim Stapleton, a Business Development Executive at…
Innovation for Lawyers
By Steve Fretzin & Jen Lee Innovation for Lawyers Innovation in the legal industry is often slow, but those who embrace change are the ones setting the stage for the…
Scaling Your Law Firm: How Letting Go of Control Can Fuel Growth
By Steve Fretzin & Tom Dunlap Scaling Your Law Firm: How Letting Go of Control Can Fuel Growth Running a law firm is more than just practicing law: it’s about…
LinkedIn Mastery For Lawyers: 5 Simple Strategies To Elevate Your Brand And Build Engagement
LinkedIn Mastery For Lawyers: 5 Simple Strategies To Elevate Your Brand And Build Engagement When I first ventured onto LinkedIn in 2007, I could already see its potential as a…
International Staffing To Transform Your Law Firm
By Steve Fretzin & Erik Reid International Staffing To Transform Your Law Firm When it comes to growing your business, one of the most important things is staying adaptable and…
Genuine Connections
By Steve Fretzin & Jhon Sciaccotta Genuine Connections Too often, attorneys dread business development, seeing it as a chore or something to avoid altogether. John Sciaccotta, a top business developer…
The Importance of Stress Reduction for Lawyers
By Steve Fretzin & Pamela DeNeuve The Importance of Stress Reduction for Lawyers Law is a demanding profession. Every day, lawyers face the pressures of billable hours, client demands, and…
The Path to Legal Success: How Trust with Clients and Partners Drives Growth
By Steve Fretzin & Josh Branch The Path to Legal Success: How Trust with Clients and Partners Drives Growth Every lawyer knows that success in our field requires more than…
Crafting a Powerful Financial Storyline
By Steve Fretzin & Chelsea Williams Crafting a Powerful Financial Storyline Financial clarity often feels out of reach for many lawyers, especially those managing their own firms. With a constant…
From Panic to Profit
By Steve Fretzin & Brooke Lively From Panic to Profit Financial clarity often eludes lawyers, especially when numbers seem more intimidating than informative. Yet, with the right approach, finances can…
How Lawyers Can Master Content Creation: 4 Proven Steps To Boost Your Legal Practice
Ready to grow? Schedule Your Free Consultation If you’re looking to grow your practice, there’s no better time to schedule your free consultation. Simply fill out the form below or…
Financial Freedom Mindset
By Steve Fretzin & Ali Awad Financial Freedom Mindset A growth mindset is more than a buzzword; it’s the key to creating long-term financial freedom in a legal career. This…
From Struggling to Thriving
By Steve Fretzin & Diane Camacho From Struggling to Thriving Lawyers face a unique challenge when building a practice. Legal expertise forms only one part of the equation and successful…
Delegation Mastery for Lawyers: The Key to Growing Your Firm and Freeing Your Time
By Steve Fretzin & Dan Warburton Delegation Mastery for Lawyers: The Key to Growing Your Firm and Freeing Your Time Delegation is a challenge that nearly every lawyer faces, especially…
Authentic Legal Networks
By Steve Fretzin & Christina Martini Authentic Legal Networks Building a thriving legal career isn’t just about delivering top-notch legal work; it’s about developing authentic, lasting relationships. That was the…
How Law Firms Can Win the Talent War
By Steve Fretzin & Charles Gillis How Law Firms Can Win the Talent War In today’s competitive legal landscape, finding, hiring, and retaining top talent is one of the most…
The Power of Focus
By Steve Fretzin & Brooke Lively The Power of Focus One thing I’ve noticed over the years is that many lawyers have big dreams for their firms but struggle to…
Advice to Lawyers from a Recruiter on Making a Move
By Steve Fretzin & Emily Witt Advice to Lawyers from a Recruiter on Making a Move A career move in law can be a pivotal moment, far beyond a simple…
Simplicity in Legal Marketing: How Focused Strategies Drive Law Firm Success
By Steve Fretzin & Bo Royal Simplicity in Legal Marketing: How Focused Strategies Drive Law Firm Success When it comes to making your law firm stand out, simplicity is often…
Law Firm Marketing That Works: How to Build a Strategy That Drives Real Growth
By Steve Fretzin & Ashley Robinson Law Firm Marketing That Works: How to Build a Strategy That Drives Real Growth Marketing can feel like an overwhelming puzzle for many law…
Unlocking The Door To Generating Success At Legal Conferences
Click here to read the full articleReady to grow? Schedule Your Free Consultation If you’re looking to grow your practice, there’s no better time to schedule your free consultation. Simply…
Master Leadership: Clear Mental Barriers and Build Emotional Intelligence for Lawyers
By Steve Fretzin & Andy Hite Master Leadership: Clear Mental Barriers and Build Emotional Intelligence for Lawyers One of the greatest challenges lawyers face today isn’t necessarily tied to legal…
The Power of Professional Headshots: Boosting Trust and Growing Your Practice
By Steve Fretzin & Andrew Michaels The Power of Professional Headshots: Boosting Trust and Growing Your Practice When it comes to presenting yourself as a professional, few things are as…
Exceptional Client Service for Successful Law Firms
By Steve Fretzin & Audrey Rubin Exceptional Client Service for Successful Law Firms The legal profession is often slow to change, but when it comes to client service, there’s no…
Mastering Content Creation for Lawyers: The Power of Consistency and Creativity
By Steve Fretzin & Adam Kosloff Mastering Content Creation for Lawyers: The Power of Consistency and Creativity In a recent conversation with Adam Kosloff, CEO of Virtuoso Content, we dove…
Interacting with Non-Lawyers in a Way They Understand with Jim Coogan
By Steve Fretzin & Jim Coogan Interacting with Non-Lawyers in a Way They Understand In the legal world, effective communication can make or break a relationship, especially when dealing with…
The Future of Legal Services: A Conversation with Mathew Kerbis on Subscription Models
By Steve Fretzin & Mathew Kerbis The Future of Law: Embracing Subscription Models As a business development coach for lawyers, I’ve seen how the traditional methods of legal practice can…
Want to Be a Rainmaker? Master Balancing Business Development and Thought Leadership
By Steve Fretzin & Wayne Pollock For associates and newly minted partners alike, the journey to rainmaker can seem as easy as scaling Mount Everest in the dark, without a…
Taking Over: Women In Law Are Crushing It
Ready to grow? Schedule Your Free Consultation If you’re looking to grow your practice, there’s no better time to schedule your free consultation. Simply fill out the form below or…
For Lawyers Looking To Make It Rain: Discipline Eats Motivation For Breakfast!
By Steve Fretzin I’d like to start out by asking you to think about the last major accomplishment you had, either personally or professionally. Was it passing the bar exam…
Top 5 Mistakes Lawyers Make When Networking
By Steve Fretzin Have you said to yourself, “Why am I not getting any business from this group I joined?” Or how about, “Why aren’t people referring work to me?”…
Hey Lawyers, Do You Have Networkers Derangement Syndrome?
By Steve Fretzin Today I met with Thomas, who fancies himself a “top networker.” I invested an hour over breakfast with him where I listened to him trash talk a…
LinkedIn Branding for Attorneys: FRETZIN’s Top Five Easy and Effective Posting Options for Getting Results on LinkedIn
By Steve Fretzin When I started using LinkedIn back in 2007, I knew it would become the huge success story that everyone now knows it is today. Within a…
What does your law firms website say about your firm?
A standout law firm website is much more than just technical prowess and on-page SEO mastery. It’s a dynamic platform that clearly and effectively communicates your firm’s services and ethos…
Networking for Lawyers: To Zoom or Not to Zoom, that is the Question
By Steve Fretzin To say that the last four years of running a business or law practice has been interesting would be an understatement. In one year, we went from…
Building Strong Relationships in Legal Business Development: Remembering a Few Acronyms May be Half the Battle
By Steve Fretzin In writing multiple books and articles over the past 20 years, it’s become a fun hobby of mine to create interesting and memorable acronyms for the systems…
3 Principles for Organic Legal Marketing in 2024
One of the biggest frustrations law firm owners face has nothing to do with statutes, laws, or their legal field. If you run a law firm, then you know what…
Give Yourself a Gift for the New Year: FRETZIN’s Top 10 Strategies for Continuous Advancement
By Steve Fretzin I find myself at my desk on this fine Sunday morning and feeling highly productive. Every year, I’m taking stock of what happened in the previous…
Work-Life Balance for Lawyers: Is it a Myth?
By Steve Fretzin Is it just me or are we hearing about work-life balance a lot these days? It seems everyone wants it, which makes sense, but is it…
How to BE THAT LAWYER When Trying to Make Equity Partner at your Law Firm
By Steve Fretzin For many attorneys the concept of making equity partner at their firm is quite appealing. It’s what you may have been working for all along. Gaining ownership,…
Deepening Relationships with Your Clients has Many Benefits for Lawyers
By Steve Fretzin As a legal business development coach I’m often asked, “Where should lawyers start when looking to focus on client development?” Inevitably, the broken record in me…
What the Hit Show “The Bear” Can Teach Lawyers About Servicing Their Clients
By Steve Fretzin One of the coolest and most intense shows to hit the streaming world in the past few years is “The Bear.” It’s a dramamedy (drama-comedy) about…
Are you a “Survivorman” Lawyer?
By Steve Fretzin There’s a show that I watched years ago and just began watching again called Survivorman. You know how it is with a million options of things…
5 Top Productivity Tools for Lawyers
By Steve Fretzin Think back to three years ago. What technology was hot then? You can’t remember, can you? There’s been so much happening from year to year that…
Lawyer Career Coach – What are the Top Traits You Should Look for?
When people think about the word “coach,” it’s usually in the context of sports. For example, Phil Jackson is the Coach of the Bulls or the Lakers. For the past…
When to Hire a Lawyer Coach?
If you’re an attorney in private practice and looking to generate new clients for yourself or your firm, you’ve probably heard the term “lawyer coach” before. It’s a legal trend…
LinkedIn for Branding Your Law Practice
By Steve Fretzin One of the greatest mysteries to attorneys revolves around the social media juggernaut, LinkedIn. I remember a time 16 years ago when I started teaching how to…
The Power of Referrals and Recommendations
Referrals are every law firm’s friend. Whether they’re the result of a happy client recommending your firm to a family member, or from another firm, referrals are one of the…
Networking for Lawyers: Is it All Just a Huge Waste of Time?
By Steve Fretzin If the title of this article grabbed your attention, it’s probably because you’ve weighed out the pros and cons of attending networking events and drawn-out coffee…
Should a Lawyer Have a Coach?
The field of professional coaching has its roots in the early 20th century when the concept of “life coaching” began to develop. Life coaches were individuals who provided guidance and…
Why Lawyers Need to Be Passionate About Rainmaking By Steve Fretzin
What do the movies “Rudy,” “Remember the Titans” and “Rocky” all have in common? While they are all highly entertaining movies, for me, it’s all about winning through passion, grit,…
Top Mistakes Lawyers Make After Their First Year in Practice
For many attorneys, their first and second year of practicing law is exciting and a little scary. While some are thrown into the work and are left to figure things…
Doing What’s Uncomfortable: Lawyers Need to Be Challenged
So, this morning I got my ass kicked. Not by a local neighborhood bully or in a bar fight, but rather by my Pilates instructor. Just being honest in sharing…
Never Give Up! Three Solid Reasons Lawyers Should Refute this Old Adage
Growing up in the ’70s my father instilled something in me that I’ve carried my entire life–the adage of never giving up. He may have even thrown in a “never…
Legal Business Development vs. Legal Marketing: How They Work Together
In the old days, say as recently as the 1980s and ‘90s, words were used to quickly and easily describe something or someone. For example, a janitor wasn’t known as…
What the New HBO Show “The Rehearsal” Can Teach Lawyers About Business Development
As I was stream-surfing this weekend, the way we all do, I bumped into something thoroughly intriguing and decided to watch the opening episode. The new HBO show entitled “The…
Lawyers Facing a Mountain May Want Help from a Sherpa
Here’s a simple query for you lawyers out there. Is it smart to climb a mountain, knowing that it will be difficult but worthwhile, or smarter and easier to just avoid…
Winning in Legal Business Development: Lessons from the Paddle Court
Did Charlie Sheen ruin the word “winning” for us all? I hope not, because I love to win. I can’t help it, that’s just how I’m built. I can even…
Are Lawyers Really Like Difficult Teenagers? You Decide…
One of the most wonderful experiences in life is raising children. They’re curious, interested and excited about the day ahead. Watching a child learn and apply what was learned is…
How the Legal Industry can Adapt to the Four-Day Week
Contributed by Bernadette Bennett, Head of Sector for Moneypenny The legal industry is not immune to the phenomenon of the four day working week, which is currently growing in popularity…
Stop Doing Business Development, Until You Can Emerge From Weeds
You probably read the title of this article twice because you know I’m all about the legal biz-dev game. Many of my articles are written around experiences I have in…
Five Easy Steps To More Effectively Handle The Overwork And Stress Of A Lawyer’s Life
Lawyering is like swimming laps in a cauldron. You’ll never go the distance unless you treat it like an endurance sport. With the right strategies, though, you’ll not only have…
Rainmaking Women in Law: Envisioning the Future of the Legal Industry with Powerful Women Leading the Way
While there are many reasons the legal industry is changing, including the recent diversity effort, new work from home policies and the Great Resignation, the playing field is rapidly being…
What is a Long-term Nurture Email Campaign?
Contributed by Jordan Ostroff, Esq., President of LegalEase Marketing Have you ever signed up for an email list thinking you’ll be bombarded with content only to realize weeks later they…
Developing a Strategic Partner Development and Loyalty Plan May be the Key to Long Term Success in your Law Practice.
One of the greatest challenges lawyers face in growing and sustaining a successful law practice is staying in touch with referral sources. It’s amazing how life gets in the way…
Building Positive Habits to Drive Business Success as a Lawyer
One of the best quotes I’ve read in years is by former football player Emmanuel Acho. He said, “The reason people fail is because they give up what they want…
What does the Beatles Documentary “Get Back” Teach Lawyers about Building Relationships?
Have you ever had a friend show you a picture or video from your past that brings back vivid reminiscences that you’ve simply forgotten? Maybe it showed some forgotten insights…
The Latest Epidemic in Legal: Losing Your Talented Attorneys
It’s like nothing the legal industry has ever seen before. Lawyers are being poached at record levels while others are leaving willingly to find a new, different or better firm…
When it Comes to Marketing, Let’s Make 2022 the Year of ONE THING
If you are looking for a fun, engaging and educational way to consume content on legal business development and marketing growth, check out my podcast BE THAT LAWYER. While this…
The DEI and BD Connection: Leveraging Business Development for Career Advancement
Let’s start this article with the obvious. I’m a white guy. Does it mean that this conversation shouldn’t happen or be initiated by me? In a recent podcast interview with…
Don’t do what you love, do what you love to do for others
There’s a saying you may have heard before, “Do what you love and you’ll never work a day in your life.” –or something to that effect. I’ve bought into this…
Is Peer-To-Peer Advisory for Lawyers the New “It” Factor?
At some point over your legal career, you probably found a mentor, coach or advisor to help you navigate the legal landscape and to maneuver through rough waters. Everyone knows…
Hunter or, Farmer? Grow your Law Practice into which is best for you.
Years ago, when I was coming up the ranks as a sales professional, there were two factions that you fell into. One was as a hunter, hard charging after new…
Finding Gold as a Lawyer Takes a Miner’s Mentality
Let’s be honest, we all have our guilty pleasures on TV. For me, it’s a reality show called Gold Rush. You might find this a little sad or you may…
Podcasting for Lawyers: For a Select Few, It May Be The Promised Land
Have you ever watched a late-night talk show and wondered, could I do that? I have. That being said, it was never something I took seriously or pursued beyond my…
Five Personalities That Should NOT Hire a Coach
If you’ve been reading my “stuff” over the past five years, you know that I always try to provide valuable takeaways and tips to improve your business development. This article…
Top Issues Attorneys are Having with Business Development
In working with thousands of attorneys over the past 15-plus years, I always ask the same question, “With regards to business development, what are your primary challenges, frustrations and concerns?”…
Walt Hampton Podcast Highlights
Enjoy the highlights from my interview on BE THAT LAWYER with Walt Hampton! This edited transcript addresses time mastery, how full reactivity mode can set you back, and how freedom…
Dan Gershenson Podcast Highlights
Explore the highlights of my interview on BE THAT LAWYER with Dan Gershenson! This edited transcript addresses lessons learned from developing a small business, the biggest mistakes made in social…
Social Media for Lawyers: Developing Your Personal Brand to Drive New Business
One of the most common questions I’m asked as a business development coach for attorneys is, “Should I be posting on social media and is this a good use of…
Geo Bellas Podcast Highlights
Here are some great highlights of my interview on BE THAT LAWYER with legal superstar and tech master Geo Bellas! This edited transcript addresses technology advancements in the legal field…
Roy Sexton Podcast Highlights
This is an edited transcript of the interview I conducted back on October 5, 2020. If you haven’t heard of Roy Sexton, he’s a truly unique, one-of-a-kind personality in the…
Walker Lawrence Podcast Highlights
This is an edited transcript of the interview I conducted back on June 1st 2020. If you haven’t heard of Walker Lawrence, you’re going to love this interview. In addition…
Legal Business Development lessons from…Seinfeld??
I don’t know about you, but I’m a huge Seinfeld fan. I’ve probably seen each hilarious episode four or five times. Even with the massive amount of shows being pumped…
10 Tips to Improve Your Zoom Meetings and Drive New Business During a Pandemic
As your friendly neighborhood lawyer coach, I get the privilege of hearing excuses from attorneys on why business development growth is down right now. While no one can deny that…
Two Growing Trends in America: Platform Tennis and Legal Business Development
Part of being an effective marketer these days is authenticity. I’m trying to practice what I preach by sharing more about my personal life and the interests that occupy my…
Business Development for the Lawyers Who Hate It
I’m sitting here this morning at a Discount Tire in Mount Prospect waiting for my car to receive four shiny new tires. The problem? My lease is up in two…
Fishing for New Business for Your Law Practice
Steve Fretzin, his father-in-law, and his son enjoy a fishing expedition. Recently I enjoyed the most wonderful fish fry dinner with my family. We have this special treat each summer…
Coronavirus-Proofing Your Law Practice
Well, if you’re not totally sick of people advising you on things to do during the pandemic, I hope I can help you out today. Since we are both experts,…
Going Solo: Five Important Steps to Ensure Success
Whether you’re dealing with slashed hours, compensation reduction or general reduction in legal staff, it’s never a bad idea to get prepared for going solo. The unfortunate truth is that…
FRETZIN’S Five Email Tips that Get Results for Lawyers
One of the biggest time wasters in legal business development is emailing. You might have asked yourself one of the following questions: Is my email too short or too long?…
Revisiting LinkedIn as a Power Tool for Legal Networking
It’s hard to believe that I started teaching LinkedIn over 12 years ago. Back then, in a room full of 50 people, I would ask, “How many of you are…
Law Firm Culture: Three Areas to Evaluate
Originally published in Chicago Lawyer Magazine in Dec. 2019. By Steve Fretzin Culture has been defined as “A way of life of a group of people–the behaviors, beliefs and values…
Top 10 Business Development Snafus to Avoid When Building Your Law Practice – Part 2
Last month I provided five of the harshest business building snafus that lawyers experience in trying to build a successful law practice. In case you missed it, this included: 1. Not…
Top 5 Business Development Snafus to Avoid When Building Your Law Practice
By Steve Fretzin With 2020 knocking on our front door, it might be time to take stock and look to make changes in the new year. If you’ve read my…
Five Time-Saving Networking Tips for Lawyers
As you’re scrambling to find new originations as the year ends, it might make sense to look at where mistakes were made and inefficiencies held you back. One critical area…
Strategies That Can Help Female Attorneys Succeed
The legal landscape is always evolving. In the not too distant past, the idea that a woman could or should make it rain or run her own firm was considered…
Tips for Lawyers to Improve Their Public Speaking
Many of the attorneys who hire me to help them with legal business development efforts are struggling with how to get better results with their public speaking. I hear things…
Is Your Law Firm Overlooking These 5 Marketing Keys to Growth?
While there are many different things you should be doing to market your law firm this year, there are a few “must dos” that can mean the difference between simply…
Harrowing Life, Death Experience Not Needed to Set Your Goals
I’m sure you have read about people who were given a second chance at life? Well, I’m one of those people. In 1996 I was a passenger on a privately…
Attorneys Need Forward Progress When Building a Book of Business
Imagine that you’ve just had a productive call with a new prospective client and she says, “Terrific, let me think about this and I’ll reach back to you in a…
How Can I Get More Legal Clients?
In some form or another, virtually every lawyer will at some point ask themselves, “How can I get more legal clients?” We attend networking events because we believe that we’ll…
Crazy Times. Is it Time to Recession-Proof Your Law Practice?
Originally Posted on the Chicago Daily Law Bulletin In 2008 my phone started ringing off the hook. Attorneys from all over Chicagoland were panicking due to reduced billable hours, lost…
Repost: Staying ahead of the game, growing a legal practice efficiently and ethically in 2019
Written By: Brad Rosen, J.D. Originally Posted Here: https://jimhamiltonblog.blogspot.com/2019/01/staying-ahead-of-game-growing-legal.html Chicago-based attorney marketing coach, Steve Fretzin, recently presented a workshop focusing on key business development principles, networking skills, and social media trends for…
Be the Best Type of Legal Networker
In order to be the best type of legal networker, you need to first learn to recognize the different types there are. This is an acquired skill developed with time…
The Business of Law: Why Lawyers Must Develop their Own Books of Business
It’s happening every day. Change. Just read the Daily Law Bulletin or National Law Review. New law firm mergers and buyouts are becoming commonplace. Law firms are looking more like…
5 Steps to a Productive Follow-up Meeting: Networking to Build Your Law Firm
Once you’ve determined that a new contact is a potential business partner, it makes sense to set up a follow-up one-on-one meeting as the next step in networking to build…
Making Valuable Legal Networking Contacts: Start with the B.I.L.L.
When you attend events with the mission of making valuable legal networking contacts, remember that asking people questions about themselves is absolutely essential. Keep in mind the “80/20 Rule” for…
Email Marketing: Lawyers need to weigh the benefits as a marketing tool
Click here to read this article on the Chicago Law Bulletin. I am asked almost daily about the benefits of email marketing and newsletters. While I’m a huge advocate for…
Learn the Three Types of Networkers at Legal Networking Events
When I say “there are three types of networkers at legal networking events,” this isn’t about me defining individuals for you ahead of time. Rather, this blog is about helping…
Five Quick and Easy Ways to Build Your Brand Equity as a Lawyer
One of the areas attorneys struggle with is building their “Personal Brand Equity” within the marketplace. I define Personal Brand Equity (PBE) as “The value premium that an attorney generates…
Four Tips for Writing Your Best Attorney Elevator Pitch
Before heading out to conquer the networking world, it’s important to have an effective infomercial, otherwise known as your attorney elevator pitch. An infomercial is your 30 – 60 second…
Set Concrete Legal Networking Goals: Productive Legal Networking Part 2
In my last blog, I talked about the importance of having a plan before you attend networking events: and in today’s blog, we’ll go over the next step which is…
FRETZIN Saves You Time: Here’s a List of Networking Groups in Chicago
Many of my clients have been asking for a “cheat sheet” to events local to the Chicagoland area. While I can’t say they are all created equal, it’s up to…
Productive Legal Networking Part 1: What’s Your Plan?
Of the hundreds of attorneys I’ve worked with over the past 11 years, I’ve found that 95 percent don’t have an effective, written plan for productive legal networking. Before you…
In Business Development for Attorneys, Setting Strong Agendas is Key
Imagine it’s Thanksgiving dinner and the whole family is sitting around the table waiting for the feast to begin. Unfortunately, something is different this year. The table isn’t set. It’s…
Make a Plan to Maximize Legal Networking
Before launching into the tactics of networking, it’s important to have a good understanding of your ultimate goal so you can be sure to maximize legal networking opportunities. Call legal…
The Lateral Attorney Transition: Two Tips to Make Your Next Hire a Good One
Before you start the lateral attorney transition process, call legal business development expert Steve Fretzin at (847) 602-6911 for help with your strategy. Anyone in the legal community knows that…
Effective Networking for Attorneys Begins with Good Habits
In the last blog, we talked about why it is important to devote time to networking. Today we’ll delve a little deeper into that idea and talk about how effective…
Legal Networking – Set Yourself up for Success
Is legal networking worth your valuable time, or is it a waste? Call legal business development expert Steve Fretzin at (847) 602-6911 to learn more about building your law firm’s book…
Social Media Marketing in Law | Is it really for you?
As a marketing and business development coach, one of the most common questions I get from attorneys is regarding the value of posting on social media. Opinions vary on this…
How to Prime the Business Pump: Teaming with Partners Good for All
Back in early 2016 I published an article entitled, “Cross-marketing Your Legal Practice” to explain the importance of cross-marketing legal services as a value-add for your existing clients. In reviewing…
Law Firm Websites: Basic Brochure or Branding Tool for Success?
Recently, I was reviewing a law firms website with the managing partner to discuss his thoughts on the existing platform. He looked at his website and without hesitation said, “I…
Perfecting Your Sales Pitch
Is Your Elevator Pitch Letting You Down? “Hi there, what do you do?” Ever been to a networking event and been stumped by the most simple question? The truth is…
Fretzin’s Top Five Networking Tips for Attorneys to Increase Originations
As you’re building or rewriting your business development plan for 2018, it might make sense to look at where improvements and efficiencies can be made. One critical area that’s typically…
Get the New Year off to a Successful Start with 10 Tips
With 2017 fading in our rearview mirror, you may be asking yourself what needs to change to improve your marketing efforts in 2018. In my experience, the key to success…
Are You an Effective Legal Networker?
I am a big fan of effective networking. If you’ve read my book, The Attorney’s Networking Handbook, you will understand the emphasis and importance I give on this matter. I use…
Being a “True Giver” When Networking
Over the past 10 – 15 years there has been a dramatic increase in the number of people actively focusing on networking. Increasing competition, along with more widespread attention on…
Business Development can be Murder to Attorneys
Success in business development can easily be explained through the analogy of a lawyer conducting a murder trial. While this might be a strange way to illustrate my philosophy on business…
The Legal Language of Business Development
Understanding and using the legal language of business development may mean utilizing existing relationships to grow a book of business. One of the greatest challenges for any attorney is the…
3 Tips for Lawyers to Effectively Use Their Time
3 Tips for Lawyers to Effectively Use Their Time Lack of time seems to be the proverbial excuse of lawyers from engaging in business development and marketing activities. As a…
Challenging Times or a Good Time for Lawyers to Find New Business Opportunities?
Uncertain times call for the need to instill stability and confidence with your client. Take time to set a meeting and explore opportunities for the client and yourself. Your ability to…
The Future of Law: Business Development Training for Law Students
Recently, I had the great pleasure of speaking at a Chicago Bar Association event for young attorneys on the topic of networking. After about 20 minutes I observed how ravenously…
Investing in Business Development… A Law Firm’s Conundrum
When it comes to internal attorney growth, many law firms struggle to move the needle and help their senior associates and partners effectively grow their books of business. Many firms…
3 Tips To Improve Your Public Speaking & Actually Get More Business From It
Effective public speaking is key to capturing your audience’s attention to understand your message, and ultimately get more business from it. Over the past 15 years, I have spoken about…
Three Tips For Young Lawyers On How to Bring in the Business
As a young lawyer, there are a number of confusing and conflicting theories about book building and what role it should play in your life. You may hear things from your…
How to Bring in More Business — And Avoid Being That Flashy Salesman
When it comes to selling legal services and book building, attorneys have a unique set of problems. Unlike traditional salespeople, most attorneys never wanted anything to do with sales. You…
“Most Attorneys Are Not Really Built for Sales”
Written By: Claire Bushey Steve Fretzin coaches lawyers on how to improve at an exercise that many detest: selling their services to prospective clients. A former salesman himself for advertising and…
5 Ways Law Firms Waste Money on Biz Development
Law firms facing a competitive market have been upping their business development game in recent years, but in a tradition-bound profession not known for its sales prowess, it can be…
Retaining Clients Doesn’t Just Happen. Come Up With A Plan & Follow It!
In the Declaration of Independence it states that “all men are created equal.” While this may apply to how we treat others with respect and dignity, we can choose to…
For Lawyers Today, “What’s the Difference Between Sales and Business Development?”
Most people hate the word, “sales.” This word has justly taken its share of lumps over the past hundred years as soapbox salesmen and carpetbaggers made profits off of uneducated…
Comparing Legal Business Development to Murder Trial
One of the easiest ways to explain how to be a successful business developer is by using the analogy of a lawyer conducting a murder trial. While this might be…
Cross-Marketing Your Legal Practice
One of the smartest moves you can make as an attorney is to cross-market. While the concept may seem easy to digest, many attorneys struggle with implementation when meeting with…
How to give yourself a gift during the holidays: What about a few clients?
It’s Holiday time! Do you have the Santa Claus Blues? When you think about the holidays, what runs through your head? Is it the department store music? Is it the…
What Can a Lawyer Learn About Business Development From a Golf Pro?
Over the past 30 years I have played hundreds of rounds of golf, never thinking much about how it related to my business development plan. I was too busy swinging…
The 5 Worst Business Development Moves For Law Firms (Excerpt from Law360 article)
Worst Business Development Moves By Y. Peter Kang Law 360, Los Angeles (October 26, 2015, [5:42] PM ET) Click here to be able to view the whole article, or for…
3 Reasons Why Lawyers Struggle With Legal Marketing
There are literally dozens of reasons why lawyers struggle with legal marketing. Fear of rejection, slaving away at the billable hour or just plain hating “sales” may top the list.…
The Power of Specializing
I was a mile wide and an inch deep. This is how I’ve felt over the last number of years when thinking about my sales coaching practice. Over the past…
Necessity vs Curiosity: How to really connect with the elusive prospect
The difference between a curiosity appointment and a needs based appointment should be totally clear to you. In today’s challenging and competitive marketplace it has never been tougher to find…