The BE THAT LAWYER® Community
Stop guessing. Build your book.Own your future.
Law school taught you to practice law. It never taught you to build a book of business. The Community gives you three things you can’t get on your own: a private network of 100+ lawyers who share ideas and send each other referrals, live coaching and training with Steve every month, and the Sales-Free Selling® courses and content you won’t find anywhere else.
12-month membership, $1,188 billed annually.
Over $21,000 in value, including a 1:1 planning session with Steve.
Prefer the whole thing? Watch the full demo (5 min 33 sec)
The complete walkthrough: every space, every course, the events calendar and the resource library.
What lawyers say about learning from Steve
“Working with Steve has been one of the best investments I’ve made in my career. His communication methods are adaptable to any practice area and any individual style.”
Neil DishmanPrincipal, Jackson Lewis
What members say about the Community
“What impresses me most is the community he has built through Be That Lawyer. It’s not just another networking group or coaching program. It’s a group of accomplished attorneys who openly share ideas, successes, challenges, and support with one another. The relationships, insights, and accountability that come from being part of the community are invaluable.”
Blake StrautinsKluever Law Group, LLC · Chicago
What you get
Everything Steve has built in 18 years. One membership.
This is the whole kitchen sink: a planning session with Steve, a room full of lawyers who refer each other, every live event and every course. Here is what it would be worth if you bought it piece by piece.
Your 12-month membership
Item · Value
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1:1 Business Planning Session with Steve Members only
$2,500A private 45-minute session. You and Steve build your business development plan together: who you serve, where your next clients come from and what you do each week to get them.
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A private network of 100+ ambitious lawyers
$1,000per yearIntroduction Tuesday, the Weekly Check-in and weekly challenges with a prize every week, from sharing your best win to describing your practice in six words or less. You stay connected, accountable and top of mind with lawyers who refer.
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Community Chat: crowdsource your challenges
$1,000per yearA dedicated space to bring Steve and the whole BE THAT LAWYER community a meeting you want to debrief, a referral you’re not sure how to ask for, or a search for the right referral source, and get answers from lawyers who’ve been there.
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Live workshops and events with Steve, all year
$2,000per yearOne to two live sessions a month, from business development workshops to networking labs, built around your real challenges. Every session is recorded, so a trial date never costs you the training.
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18 years of Steve’s training, courses and content
$10,000Step-by-step video courses on Sales-Free Selling®, networking, time management and LinkedIn, plus the full content library of articles, videos and lessons, sorted by what you need today.
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Steve’s books and thought leadership
$2,000Every one of Steve’s books for lawyers, including 101 Top Rainmakers’ Secrets: 25 years of lessons on business development, marketing and networking that save you time and help you bring in new clients.
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Trusted Resources directory
$2,500Save time and energy with a bench of experts and vendors we’ve already vetted for you, recommended through real relationships. Your time is money.
Your price
$99per month
$1,188 for the full year, billed annually. That’s less than 6 cents on the dollar, and less than the planning session alone.
* Values are BE THAT LAWYER’s own estimates of what each part of the membership would cost if bought separately. They are not prices charged elsewhere, and they are not a promise of any business result.
Recommended on LinkedIn
What lawyers say about learning from Steve.
“Steve helps you increase your book of business incrementally, without spending a ton of money on marketing or SEO… but by focusing on what you bring to the table. His methodology is universal because it’s not practice specific, it focuses on serving people’s needs.”
Kevin CamdenReal Estate, Probate & Estate Planning Attorney, Camden Law Office, LLC
“My husband and law partner hired Steve over 10 years ago to help us grow our business. Over the last decade revenue from our law practice has continued to grow to a level we could not have foreseen. Looking back at how this happened: we use the skills that Steve taught, and then we do it again.”
Stacey Rubin SilverSilver Law Office PC; Of Counsel, Brown, Udell, Pomerantz & Delrahim Ltd.
“Deciding to work with Steve was one of the best professional decisions I ever made. If you want to actually make a change – a real change – in your business development, reach out to him. If you are not serious, don’t bother. It’s not for the faint of heart.”
Noah H. BunzlEmployment Litigator, Tarter Krinsky & Drogin LLP
Inside the community
This is the real thing, not a mockup.
Every space in the community, and what each one is for. You get the invitation the moment you join, and the Welcome space shows you where to start.
Hosted on Circle, with a web app and a mobile app.
Why it matters
They didn’t teach you this in law school. Your career still depends on it.
A little networking here, a few conferences there, some LinkedIn when there’s time. That isn’t a strategy. It’s random acts of marketing, and it keeps good lawyers dependent on someone else to feed them work.
The difference is not effort. Lawyers on the top path work just as hard. The difference is whether the work compounds into a book you own.
Is this for you?
Built for lawyers who are serious about growth.
This is a private room. We keep it professional, focused and full of people who show up for each other.
It’s for you if
- You want control over your practice and your income, not to wait on work from other lawyers
- You’re a solo, an associate or a partner ready to build a book of business you own
- You’ll give it a real year: show up, do the work and help other members
- You’d rather build relationships than “sell”
It’s not for you if
- You’re not serious about business development and growing your practice
- You don’t have an abundance mindset or don’t want to share best practices with other lawyers
- You don’t plan to be active in the community
- You want a shortcut or a guaranteed number of new clients
18
Years Steve Fretzin has coached lawyers on building a book of business
650+
Episodes of the BE THAT LAWYER podcast, published since February 2020
5
Books written for lawyers, including 101 Top Rainmakers’ Secrets
100+
Lawyers already inside the Community, sharing ideas and referrals every week
In their own words
Why lawyers trust Steve with their growth.
“Thanks to Steve’s coaching, I’ve been able to truly focus and grow my practice over the last year. The results have far exceeded my own expectations.”
Angela GamalskiPartner, Honigman
“Steve is an exceptional business development coach. His enthusiasm and optimism are infectious, and he models what he preaches. I recommend Steve without reservation to lawyers wanting expert, hands-on, smart advice on growing one’s book of business.”
Gary SavineSavine Employment Law, Ltd.
“I worked with Steve Fretzin as he helped me sharpen and hone my networking skills, as well as grow my book of business. He is fantastic and I can’t recommend him highly enough! He provided practical tools to develop better relationships with your network and attract clients, and I believe these tools work well for female and male attorneys alike. He was mindful in tailoring his program to fit my needs and personality. He also held me accountable to my goals and pushed me to reach them! Thank you, Steve!”
Colleen BreemsAttorney, LaVelle Law, Ltd.
* Statements from attorneys who worked with Steve Fretzin, published with their permission or quoted from their public LinkedIn recommendations. Individual experiences vary and are not a guarantee of results.
Total value* $21,000
$99per month
12-month membership · $1,188 billed annually
- 1:1 Business Planning Session with Steve
- A private network of 100+ lawyers who share ideas and referrals
- Community Chat and the Weekly Check-in, with weekly challenges and prizes
- 1–2 live workshops a month, plus every replay
- Every course, including Sales-Free Selling® and networking
- The content library, Steve’s books and Trusted Resources
Questions before you join
The things lawyers ask first.
Because business development compounds. The relationships you start in month two turn into referrals in month eight. A year gives the system time to work, and it keeps the room full of lawyers who are committed to it. The membership is $1,188 for 12 months, billed annually, which works out to $99 a month.
Yes. Members range from solo practitioners to associates being groomed for origination to partners at firms of every size. The courses start at the beginning: how to run a networking conversation, how to follow up and how to ask for a referral without feeling pushy.
You get your invitation to the community and the Welcome space walks you through where everything lives. You’ll also book your 1:1 Business Planning Session with Steve, so you start the year with a written plan.
As much or as little as you have. Members who get the most from it spend twenty minutes to an hour a week: one lesson, one live session, one post in the community. Every live event is recorded.
One-on-one coaching is a private engagement built entirely around your practice. The Community delivers the same frameworks in a group format with live coaching and a peer network, at a fraction of the cost. If you need more than the Community, Steve will tell you in your strategy session.
A short, focused call with Steve about where your practice is and where you want it to go. He’ll look at what’s working, what isn’t, and tell you plainly whether the Community is the right next step. Sessions are for highly motivated attorneys, and we review every request.
The courses are there, but the reason members stay is the room: weekly check-ins, live sessions, referral threads and direct answers from Steve. Watch the tour at the top of this page. That is the actual community.
Free strategy session
Talk to Steve about your practice.
Tell us where your practice is right now. Steve will look at how you’re bringing in work today, where it’s leaking and what to do next.
- Individual one-on-one time with SteveYou meet with Steve himself, not a sales representative.
- A clear picture of your gaps and potentialWhat’s working, what isn’t, and where you can go from here.
- An honest next stepIf the Community isn’t the right fit, Steve will say so.
Bonus for attending: a free copy of Steve’s new e-book, Business Development for Lawyers, a short guide to the golden rules drawn from his books and his Above the Law column, shared on your session.
Ready now? Join for $99/month (12-month membership, $1,188 billed annually).
Book your free strategy session
For highly motivated attorneys. We reply within one business day.
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Unlock your potential. Build your book. Own your future.
Build the law practice you dream about, not just the one you have.
Join the lawyers who stopped relying on random acts of marketing and started running a system.
12-month membership, $1,188 billed annually.
BE THAT LAWYER® is a registered trademark of Fretzin, Inc.
The BE THAT LAWYER® Community is a 12-month membership: $1,188 billed annually ($99 per month equivalent).
Stated values are Fretzin, Inc.’s estimates of each component’s standalone worth.
The Community teaches business development and practice-growth skills. Nothing in it constitutes legal advice.
Statements on this page describe individual experiences and are not a guarantee or prediction of results.
Questions? Call (847) 602-6911 · Fretzin, Inc., 678 Lyster Rd, Highwood, IL 60040-2003