BE THAT LAWYER Community

Stop Guessing Your Way Through Business Development

The BE THAT LAWYER® Community is a private online community on the Circle App for ambitious lawyers who want to build their books of business through practical training, live coaching, peer learning, networking and proven business-development systems.

Become part of a growing community of lawyers committed to building meaningful professional relationships, exchanging referrals and developing their practices together.

Join month-to-month for $99, or take advantage of the annual premium benefit,
less than $75 per month.

One small investment. More connections, more referrals and a growing stream of new business opportunities.

Join the Community

Still not sure if the BE THAT LAWYER® Community is right for you?
Book a FREE personal demo with Steve to ask your questions, talk through what you’re looking for, and see if the Community is a good fit.

Book your FREE demo with Steve

The Community is for those who are serious about growing their book of business, strengthening their brand, and becoming confident, consistent rainmakers. Whether you are looking to sharpen your networking, improve your business development habits, build a more visible presence, or finally follow a clear and practical growth system, this is where that work begins.

Inside, you’ll get practical training, live coaching, real conversations, and proven systems that most lawyers were never taught. All designed to help you move from random effort to focused momentum, the FRETZIN way.

You’ve come to value Steve’s podcast, videos, articles, and books. The BE THAT LAWYER Community brings it all together and gives you the opportunity to learn and collaborate with top rainmakers and other growth-minded attorneys.

They Didn’t Teach You This in Law School.
But your career still depends on it.

Most lawyers are left to figure out business development on their own.

A little networking here.
A few follow-ups there.
Some marketing activity when there’s time.
And way too much guesswork.

That is NOT a strategy.

Real Results from FRETZIN Clients

I worked with Steve Fretzin as he helped me sharpen and hone my networking skills, as well as grow my book of business. He is fantastic and I can’t recommend him highly enough! He provided practical tools to develop better relationships with your network and attract clients, and I believe these tools work well for female and male attorneys alike. He was mindful in tailoring his program to fit my needs and personality. He also held me accountable to my goals and pushed me to reach them! Thank you, Steve!

Colleen Breems

Attorney at LaVelle Law, Ltd.

Working with Steve has been one of the best investments I’ve made in my career. His communication methods are adaptable to any practice area and any individual style. Thanks to Steve’s coaching, I’ve been able to truly focus and grow my practice over the last year. The results have far exceeded my own expectations.

Angela Gamalski

Partner at Honigman

Steve is an exceptional business development coach. His enthusiasm and optimism are infectious, and he models what he preaches. I recommend Steve without reservation to lawyers wanting expert, hands-on, smart advice on growing one’s book of business.

Gary Savine

Savine Employment Law, Ltd.

Steve Fretzin is outstanding at what he does. I hired Steve as my business-development coach in May 2012, and as of this writing, I’ve spent about four months attending his classes and receiving his one-on-one coaching on both my strategies and my tactics. Working with Steve has been worth every penny and every minute I’ve invested in it. I am now getting better results with much less wasted time and effort. I recommend Steve without reservation to anyone who wants to become more skilled and more efficient at developing new business.

Neil Dishman

Principal at Jackson Lewis

This Community Is for Lawyers Who Want More

You’re in the right place if you want to:

Grow your network and your book of business
Build your personal brand with more clarity and consistency
Learn practical, non-salesy business development methods
Connect with serious lawyers who are working on the same challenge
Stop relying on random acts of marketing and start following a real system

It also fits managing partners who want affordable, ongoing development for their teams.

Still not sure if the BE THAT LAWYER® Community is right for you?
Book a FREE personal demo with Steve to ask your questions, talk through what you’re looking for, and see if the Community is a good fit.

Book your FREE demo with Steve

What You Get Inside the
BE THAT LAWYER Community

Community Conversations
Ask questions. Share wins. Find referral opportunities. Learn from what other lawyers are doing right now.

Practical Training
Access a growing library of articles, videos, podcasts, and guidance focused on the topics that matter most: mindset, networking, business development, and more.

Courses
Learn proven frameworks, including networking best practices and Steve’s Sales-Free Selling approach.

Live Events and Coaching
Join recurring events, pop-up sessions, and live conversations designed to help you take action, not just consume content.

Trusted Resources
Skip the noise. Get access to curated experts, vendors, and trusted partners who can actually help lawyers grow.

Additional Resources for Business Development for Lawyers

FRETZIN offers free legal business development resources exclusively designed for lawyers and law firms. Explore our blog, podcast, videos, and more for tips and strategies to grow your legal practice.

Get Started Today

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BE THAT LAWYER Community

Stop Guessing Your Way Through Business Development

They Didn’t Teach You This in Law School.
But your career still depends on it.

Real Results from FRETZIN Clients

This Community Is for Lawyers Who Want More

What You Get Inside the
BE THAT LAWYER Community

Additional Resources for Business Development for Lawyers

Let Us Help You Navigate Your Business Journey - Schedule A Call Today

Get Started Today

ABOUT FRETZIN, INC.

RECENT BLOG POSTS

LET’S STAY CONNECTED

Listen to the BE THAT LAWYER Podcast

BE THAT LAWYER Community

Stop Guessing Your Way Through Business Development

They Didn’t Teach You This in Law School. But your career still depends on it.

Real Results from FRETZIN Clients

This Community Is for Lawyers Who Want More

What You Get Inside the BE THAT LAWYER Community

Additional Resources for Business Development for Lawyers

Let Us Help You Navigate Your Business Journey - Schedule A Call Today

Get Started Today

ABOUT FRETZIN, INC.

RECENT BLOG POSTS

LET’S STAY CONNECTED

Listen to the BE THAT LAWYER Podcast

They Didn’t Teach You This in Law School.
But your career still depends on it.

What You Get Inside the
BE THAT LAWYER Community