Dan Gershenson: High Caliber Branding for Lawyers

In this episode, Steve Fretzin and Dan Gershenson discuss:

  • Enjoying the swing and the process of business development.
  • Biggest mistakes professionals are doing in their social media and branding.
  • Deciding what you will focus on marketing.
  • Staying active and building your brand, even during COVID.

Key Takeaways:

  • Mistakes are part of the game – treat them like a learning experience.
  • There is no such thing as luck. Track your activity and learn the difference between an introduction and a quality introduction.
  • Become a trusted advisor – answer questions on what you do and how you can help others serve their businesses.
  • No brand strategy should take more than 2 months maximum.

“There’s a difference between niching your brand, and niching your business.” —  Dan Gershenson

Connect with Dan Gershenson:  

Twitter: @DanOnBranding

Facebook: Caliber Brand Strategy + Content Marketing

Website: HighCaliberBranding.com

Phone: 773-677-6043

Book: Content Marketing for Local Search

Email: Dan@HighCaliberBranding.com

LinkedIn: Dan Gershenson

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.