Whether you’ve been on your own for some time now or you’re just getting started, it’s never been more challenging to be an attorney. The unfortunate truth is that you must look at your practice as a business to ensure it not only survives but also thrives. In this interactive workshop, attorney business and marketing coach Steve Fretzin will teach you how to better plan, execute and follow through on your marketing efforts to grow a successful and sustainable law practice.

Key takeaways will include:

• Developing a solid business and marketing plan
• Creating a personal brand that helps you compete
• Understanding the real value of social media & leveraging it effectively
• Developing networking skills that drive actual results
• Time management and how to better master your day

EVENT DETAILS

• 2-HOUR CLE
• FREE!
• Wednesday, March 6, 2019
• 1:30PM to 3:30PM (Check-In @ 1PM)
• Tower 3 Conference Center @ 1701 Golf Road, Rolling Meadows, Illinois
• Sponsored by Chicago Title

What You Don’t Already Know About Recruiting & Developing the Best Talent

As competition for talent in the legal sector continues to grow, law firms must step up their game to obtain and retain the brightest and most resourceful attorneys. Lack of proper branding, culture and training can handcuff any firm’s ability to grow and prosper.  In this 75-minute lunch and learn, we will share many of the key elements to successful law firm growth for 2019. Here are just a few of the topics we will be covering:

• The importance of the employer brand. Key differentiators in recruiting, engaging and retaining talent.
• Understanding the cost of losing a top performer. Retention of great talent should be job one.
• Identifying the top talent for your firm. Most are already employed, so how to get them to see you.
• Why laterals fail to achieve their goals. How to protect your largest lateral investments.
• Improving your Firms culture. The days of the rule-free Wild West are over, what you need to do.

JOIN US!

Please join HR & Marketing expert, Will Ruch and Business Development Guru Steve Fretzin for a highly engaging and informative CLE that will change the way you look at your firm forever.

Will and Steve have over 40 years of combined law firm experience and look forward to sharing this knowledge with you.

Seating is limited, so please RSVP.

EVENT DETAILS

• 1-HOUR CLE
• A box lunch will be served.
• Tuesday, February 26, 2019
• 11:30AM to 1:00PM
• Much Law Office @ 191 N Upper Wacker Dr., Chicago, IL 60606
• Suite 1800/Founders Room 

It won’t just be great, it should be transformational. Join us at this revolutionary conference. That’s what we’re organizing. A day to be inspired, motivated, and feel a part of something bigger. Something that you can reach out to and rely on to help you get where you’re going.

Steve Fretzin will be a Red Line Panel Speaker. The Red Line Panel will be discussing topics on advertising, social media, and networking.

EVENT DETAILS

• 4.5 Hours CLE
• Breakfast, Lunch, Dinner & Networking Mixer
• Date: February 22, 2018
• Location: Venue West, Chicago
• Time: Starts at 8:00AM

While it’s mission critical to be the best attorney you can be, without your own clients it’s hard to grow your own practice. In this interactive workshop, Author and attorney marketing coach Steve Fretzin will provide important take-aways that are guaranteed to get you results originating more legal business.

AGENDA

Talking points will include:

• Understanding your marketing GAPS
• Improving your networking skills to get actual results
• Leveraging social media to build your personal brand

Steve’s methodologies have been proven effective by hundreds of lawyers around the country, many of them doubling or even tripling their books of business after engaging him.

EVENT DETAILS

• 2-HOUR CLE
• A continental breakfast will be served.
• Wednesday, January 23, 2019
• Northbrook Office Rentals, LLC.
  Suite 250, Northbrook, IL 60062
• 9:00AM to 11:00AM

It won’t just be great, it should be transformational. Join us at this revolutionary first conference. That’s what we’re organizing. A day to be inspired, motivated, and feel a part of something bigger. Something that you can reach out to and rely on to help you get where you’re going.

AGENDA

• 4.5 Hours CLE
• Breakfast, Lunch, Dinner & Networking Mixer
• Cost: $129 (Early Bird Pricing Available)
• Date: October 12, 2018
• Location: Venue West, Chicago
• Time: Starts at 8:00AM

While it’s mission critical to be the best attorney you can be, without your own clients it’s hard to grow your own practice. In this interactive workshop, Author and attorney marketing coach Steve Fretzin will provide important take-aways that are guaranteed to get you results originating more legal business.

AGENDA

Talking points will include:

• Understanding your marketing GAPS
• Improving your networking skills to get actual results
• Leveraging social media to build your personal brand

Steve’s methodologies have been proven effective by hundreds of lawyers around the country, many of them doubling or even tripling their books of business after engaging him.

EVENT DETAILS

• 2-HOUR CLE (Pending Approval)
• A continental breakfast will be served.
• $45
• Thursday, September 20, 2018
• 180 North LaSalle Street, 37th Floor/Suite 3700
  Chicago, IL 60601
• 8:00AM to 10:00AM

“They never taught me this in law school.” Most attorneys wish someone had told them years ago the importance of developing relationships early in one’s career. In today’s competitive environment, it’s never been more critical to keep in touch with the shakers and movers from your past.

AGENDA

• Developing a simple game plan to build an amazing network.
• Defining the best approaches to working an event or conference.
• The importance of qualifying the people you meet and how to move the best connections forward.
• Obtaining quality introductions from anyone you know.
• Leveraging LinkedIn to grow your brand and get new business.

Deepen Client Relationships to Expand Your Book:
Fretzin’s Top Tips on Cross-Marketing, Client Loyalty & Retention

DRI’s 41st annual Employment and Labor Law Seminar is the preeminent educational and networking event for management-side labor and employment attorneys, in-house counsel, human resources professionals, and EPLI representatives.

Always intensely practical, and accompanied by superior written materials, this seminar is a must-attend for experienced practitioners, as well as for those who are just getting started in labor and employment law. Don’t miss this opportunity to learn from some of the best practitioners and professionals in the labor and employment arena.

AGENDA

• How to become the “go-to” for referrals: Make the phone start ringing again.
• Taking a personal inventory: What unique aspects of your background and areas of concentration lend themselves to publicizing?
• Managing and sharing how you are viewed: Does your website, LinkedIn profile, social media brand match your business development goals? How are you sharing education and business wins?
• Staying on the pulse: Knowing how you can add to trending news and even help media contacts find you to be a reliable source, can raise your credibility tremendously

EVENT DETAILS

• May 17, 2018
• Loews Chicago Hotel
• FREE

The Intersection of Networking, Personal Branding & Public Relations CLE

In 2017, personal branding is an essential part of driving long-term success as an attorney. You and your firm are either in-front of the pack or left behind wondering where the work has gone.

While there are many business development and public relations strategies for attaining greater visibility as an attorney, in this interactive workshop we will provide easy and tactical approaches to grow your book of business and your image in the marketplace.

AGENDA

• How to become the “go-to” for referrals: Make the phone start ringing again.
• Taking a personal inventory: What unique aspects of your background and areas of concentration lend themselves to publicizing?
• Managing and sharing how you are viewed: Does your website, LinkedIn profile, social media brand match your business development goals? How are you sharing education and business wins?
• Staying on the pulse: Knowing how you can add to trending news and even help media contacts find you to be a reliable source, can raise your credibility tremendously

EVENT DETAILS

• March 13, 2018
• ISBA Mutual Insurance Company
• FREE