David Aaronson: Using the Universal Seven Principles for Successful Legal Marketing
In this episode, Steve Fretzin and David Aaronson discuss: Why sales has a bad reputation in the legal industry. …
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Here's what they didn’t teach you in law school
Business development, marketing, networking, social media and time management.
The BE THAT LAWYER podcast was created to demystify the most challenging elements of growing a sustainable law practice through practical tips, fresh ideas and new methodologies. Each week, host Steve Fretzin interviews top rainmakers, marketing experts and legal tech gurus to explain, teach and present the best ways to improve efficiencies and help break down complex ideas, into simple and digestible concepts.
And if you’re serious about learning how to double or triple your book of business, schedule a FREE consultation and we’ll discuss your business goals and how you can learn to BE THAT LAWYER: confident, organized, and a skilled rainmaker.
Why listen?
The BE THAT LAWYER podcast offers practical tips, fresh ideas and new methodologies for growing and sustaining your legal practice. Host Steve Fretzin interviews top rainmakers, legal marketing experts and legal tech wizards who explain, teach and present the best ways to improve efficiencies as well as breaking down complex ideas into simple and actionable concepts.
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Most Recent Episodes
David Aaronson: Using the Universal Seven Principles for Successful Legal Marketing
In this episode, Steve Fretzin and David Aaronson discuss: Why sales has a bad reputation in the legal industry. …
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Robert Friedman: Before there is Marketing, there is Positioning
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Steve delivers results.
Peter Stasiewicz, Arcturus Law
As a female solo at the start of my career, I faced some pretty steep challenges. Steve’s helped guide me to a path of discipline, cogent strategy, and more enjoyment of everyday networking.
Amy Cramer, Cramer Law Chicago, P.C.
Steve’s advice is practical and helpful.
Patrick Smith, Fred Law
Steve is fantastic and I can’t recommend him highly enough!
Colleen Hurley, Lavelle Law
We lawyers have a disease, Steve is the cure.
Neil Dishman, Jackson Lewis
Steve was instrumental in setting my networking and business development efforts on the right path.
Chip DePreter, Aronberg Goldgehn
Steve has tremendous knowledge and a nose for business development in the legal services industry.
Brian Michalek, Saul Ewing
I find most people who teach about how to market service businesses to have limited ideas. Steve’s just seem endless.
Erica Minchella, Real Estate Lawyer
I found Steve consistently creative, punctual, disciplined, energetic, affable, diligent, honest, accessible and very focused on improving my skills.
Neville Reid, Fox Swibel
Steve demystified business development for me.
Andrew Abrams, Selig Law Firm
Steve is great at getting you to look at practice development in a whole different light.
Phillip Barengolts, Pattishall
Steve separates himself from the others by truly caring and investing in his clients.
James Wideikis, Much Law
Steve is an excellent coach in every sense – a teacher, strategist, and motivator just to name a few qualities.
Ron Nyberg, Momkus LLC.
Steve has taught me how to use his logical, easy-to-follow approach to generating new clients.
Sean Burke, PI attorney
Steve’s enthusiasm and optimism are infectious.
Gary Savine, Savine Law
Steve is very creative and helps find multiple pathways towards increasing business promptly.
Marc Siegel, Siegel & Dolan
Steve is a consummate professional and delivers in his role as a coach helping attorneys grow their books of business.