Gary Johnson: The Dueling Banjos of Profitable Marketing Strategies

In this episode, Steve Fretzin and Gary Johnson discuss:

  • A business coach for accountability and encouragement. 
  • Deliverables are more than a selling point. 
  • Networking in the transition post-COVID. 
  • The Gang of Five. 


Key Takeaways:

  • Continually work on your marketing – write down or communicate the idea as soon as you get it, don’t hold on it and hope to remember it later. 
  • Strategy without execution is nothing.
  • Before you meet someone, do your research. Don’t show up knowing nothing about your prospective networking partner. 
  • The person who brings in the business has the power, not the greatest employee. 


“You have to follow up in order to continue to build a good relationship with people – that’s what most attorneys should be doing, building a good relationship.” —  Gary Johnson


Connect with Gary Johnson:  





Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.



Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911



Show notes by Podcastologist Chelsea Taylor-Sturkie


Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.