Jessica Stern: Building Your Brand Around Your Magic Statement
In this episode, Steve Fretzin and Jessica Stern discuss:
- Niche down to stand out in the sea of lawyers.
- Honing in on when you are your best self at work.
- Rate your clients and the type of work that is coming in to understand where you should be focusing your work.
- Tapping into your magic statement and understanding what keeps you going every day.
- If you niche down to what you are passionate about, others will see that and you will stand out.
- Find your differentiator – there are many ways that you can stand out and stay doing what you love.
- You will bring in more by doing what you love than by accepting everything that comes in.
- Spend time thinking about the client experience to better support your clients and your team.
“What’s your magic statement? How do you explain who you are and what you do?” — Jessica Stern
Connect with Jessica Stern:
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Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.