Jessica Stern: Building Your Brand Around Your Magic Statement

In this episode, Steve Fretzin and Jessica Stern discuss:

  • Niche down to stand out in the sea of lawyers. 
  • Honing in on when you are your best self at work. 
  • Rate your clients and the type of work that is coming in to understand where you should be focusing your work. 
  • Tapping into your magic statement and understanding what keeps you going every day. 


Key Takeaways:

  • If you niche down to what you are passionate about, others will see that and you will stand out. 
  • Find your differentiator – there are many ways that you can stand out and stay doing what you love. 
  • You will bring in more by doing what you love than by accepting everything that comes in. 
  • Spend time thinking about the client experience to better support your clients and your team. 


“What’s your magic statement? How do you explain who you are and what you do?” —  Jessica Stern


Connect with Jessica Stern:  







Thank you to our Sponsors!

Legalese Marketing:



Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.



Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911



Show notes by Podcastologist Chelsea Taylor-Sturkie


Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.