Jessica Stern: Building Your Brand Around Your Magic Statement

In this episode, Steve Fretzin and Jessica Stern discuss:

  • Niche down to stand out in the sea of lawyers. 
  • Honing in on when you are your best self at work. 
  • Rate your clients and the type of work that is coming in to understand where you should be focusing your work. 
  • Tapping into your magic statement and understanding what keeps you going every day. 

 

Key Takeaways:

  • If you niche down to what you are passionate about, others will see that and you will stand out. 
  • Find your differentiator – there are many ways that you can stand out and stay doing what you love. 
  • You will bring in more by doing what you love than by accepting everything that comes in. 
  • Spend time thinking about the client experience to better support your clients and your team. 

 

“What’s your magic statement? How do you explain who you are and what you do?” —  Jessica Stern

 

Connect with Jessica Stern:  

Website: https://sternlawfirm.us/  

LinkedIn: https://www.linkedin.com/in/jstern/

Twitter: https://twitter.com/sternlawllc

Facebook: https://www.facebook.com/STERNLawLLC/

Instagram: https://www.instagram.com/sternlawllc/

 

Thank you to our Sponsors!

Legalese Marketing: https://legaleasemarketing.com/

Moneypenny: https://www.moneypenny.com/us/

 

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

 

 

Show notes by Podcastologist Chelsea Taylor-Sturkie

 

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it. 

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