How Can Lawyers Build A Personal Brand That Grows Their Practice?
Why Have Marketing And Branding Become Crucial For Law Practices? Marketing and branding have become essential because everything is…
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Let’s build the practice you want, not just the one you have.
Here's what they didn’t teach you in law school
Business development, marketing, networking, social media and time management.
If you’re already a fan of the BE THAT LAWYER podcast, you know Steve Fretzin has spent years interviewing the world’s top rainmakers and legal experts. Now, with BE THAT LAWYER: Coach’s Corner with Steve Fretzin, you’ll get his playbooks straight from the source: actionable business-development strategies, step-by-step systems, and sales-free techniques that successful attorneys use to attract premium clients, build lasting relationships, and take control of their careers.
Ready to accelerate your growth? Book a private strategy session with Steve and start becoming the lawyer you’ve always wanted to be: confident, organized, and a skilled rainmaker.
Why listen?
The BE THAT LAWYER: Coach’s Corner podcast delivers proven strategies, step-by-step systems, and sales-free techniques for attracting high-value clients and building a thriving legal practice. Host Steve Fretzin shares his own expert coaching insights, revealing the same methods he has used for over 17 years to help attorneys grow their books of business. Each episode breaks down complex business development concepts into simple, actionable steps, giving you the tools and confidence to consistently advance your legal career.
Most Recent Episodes
How Can Lawyers Build A Personal Brand That Grows Their Practice?
Why Have Marketing And Branding Become Crucial For Law Practices? Marketing and branding have become essential because everything is…
How Lawyers Can Get Real Value From Podcasting
Why Has Podcasting Become A Crucial Tool For Lawyers Aiming To Grow Their Practice? Podcasting serves as an excellent…
The Power of Community: Why Lawyers Should Stop Building Business Alone
Why Do So Many Lawyers Feel They Must Handle Business Development Alone? Many lawyers believe they can manage business…
Steve delivers results.
Peter Stasiewicz, Arcturus Law
As a female solo at the start of my career, I faced some pretty steep challenges. Steve’s helped guide me to a path of discipline, cogent strategy, and more enjoyment of everyday networking.
Amy Cramer, Cramer Law Chicago, P.C.
Steve’s advice is practical and helpful.
Patrick Smith, Fred Law
Steve is fantastic and I can’t recommend him highly enough!
Colleen Hurley, Lavelle Law
We lawyers have a disease, Steve is the cure.
Neil Dishman, Jackson Lewis
Steve was instrumental in setting my networking and business development efforts on the right path.
Chip DePreter, Aronberg Goldgehn
Steve has tremendous knowledge and a nose for business development in the legal services industry.
Brian Michalek, Saul Ewing
I find most people who teach about how to market service businesses to have limited ideas. Steve’s just seem endless.
Erica Minchella, Real Estate Lawyer
I found Steve consistently creative, punctual, disciplined, energetic, affable, diligent, honest, accessible and very focused on improving my skills.
Neville Reid, Fox Swibel
Steve demystified business development for me.
Andrew Abrams, Selig Law Firm
Steve is great at getting you to look at practice development in a whole different light.
Phillip Barengolts, Pattishall
Steve separates himself from the others by truly caring and investing in his clients.
James Wideikis, Much Law
Steve is an excellent coach in every sense – a teacher, strategist, and motivator just to name a few qualities.
Ron Nyberg, Momkus LLC.
Steve has taught me how to use his logical, easy-to-follow approach to generating new clients.
Sean Burke, PI attorney
Steve’s enthusiasm and optimism are infectious.
Gary Savine, Savine Law
Steve is very creative and helps find multiple pathways towards increasing business promptly.
Marc Siegel, Siegel & Dolan
Steve is a consummate professional and delivers in his role as a coach helping attorneys grow their books of business.