
The Power of Community: Why Lawyers Should Stop Building Business Alone
Why Do So Many Lawyers Feel They Must Handle Business Development Alone? Many lawyers believe they can manage business…

Why Do So Many Lawyers Feel They Must Handle Business Development Alone? Many lawyers believe they can manage business…
Want even more? Catch the latest Be That Lawyer podcast episode with bonus insights and resources.
Let’s build the practice you want, not just the one you have.
Business development, marketing, networking, social media and time management.
If you’re already a fan of the BE THAT LAWYER podcast, you know Steve Fretzin has spent years interviewing the world’s top rainmakers and legal experts. Now, with BE THAT LAWYER: Coach’s Corner with Steve Fretzin, you’ll get his playbooks straight from the source: actionable business-development strategies, step-by-step systems, and sales-free techniques that successful attorneys use to attract premium clients, build lasting relationships, and take control of their careers.
The BE THAT LAWYER: Coach’s Corner podcast delivers proven strategies, step-by-step systems, and sales-free techniques for attracting high-value clients and building a thriving legal practice. Host Steve Fretzin shares his own expert coaching insights, revealing the same methods he has used for over 17 years to help attorneys grow their books of business. Each episode breaks down complex business development concepts into simple, actionable steps, giving you the tools and confidence to consistently advance your legal career.

Why Do So Many Lawyers Feel They Must Handle Business Development Alone? Many lawyers believe they can manage business…
Why Do Lawyers Often Fall Off Track With Business Development After Starting With Good Intentions? Lawyers typically fall off…
How Can Lawyers Identify The Best Business Development Paths To Focus On? Lawyers should focus on identifying low-hanging fruit…
Steve delivers results.
As a female solo at the start of my career, I faced some pretty steep challenges. Steve’s helped guide me to a path of discipline, cogent strategy, and more enjoyment of everyday networking.
Steve’s advice is practical and helpful.
Steve is fantastic and I can’t recommend him highly enough!
We lawyers have a disease, Steve is the cure.
Steve was instrumental in setting my networking and business development efforts on the right path.
Steve has tremendous knowledge and a nose for business development in the legal services industry.
I find most people who teach about how to market service businesses to have limited ideas. Steve’s just seem endless.
I found Steve consistently creative, punctual, disciplined, energetic, affable, diligent, honest, accessible and very focused on improving my skills.
Steve demystified business development for me.
Steve is great at getting you to look at practice development in a whole different light.
Steve separates himself from the others by truly caring and investing in his clients.
Steve is an excellent coach in every sense – a teacher, strategist, and motivator just to name a few qualities.
Steve has taught me how to use his logical, easy-to-follow approach to generating new clients.
Steve’s enthusiasm and optimism are infectious.
Steve is very creative and helps find multiple pathways towards increasing business promptly.
Steve is a consummate professional and delivers in his role as a coach helping attorneys grow their books of business.