Time Management and Productivity Strategies for Busy Attorneys: Insights from Steve Fretzin
How do time constraints impact attorneys and their business growth? Steve Fretzin emphasizes that many attorneys, especially those on the billable hour, are caught in a reactive cycle where client demands and partner requests dominate their schedules. This leaves…
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Effective Networking Strategies for Lawyers: Insights from Steve Fretzin
Why do lawyers find networking uncomfortable or unproductive? Steve Fretzin explains that networking can feel intimidating due to negative connotations—selling a service, working a room, or pushing business cards can create discomfort for both introverted and extroverted lawyers. Many lawyers attempt networking events without preparation, only to find them unproductive. Networking is a learned skill,...
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Building a Successful Law Practice with Business Development Coaching: Insights from Steve Fretzin
What is business development coaching for attorneys? Business development coaching helps attorneys accelerate the growth of their practice by providing guidance in marketing, networking, and client acquisition. Steve Fretzin emphasizes that many lawyers leave law school without a roadmap for building a successful practice. By partnering with a business development coach, attorneys can focus on...
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Selling Without Being “Salesy”: Ethical, Consultative Approaches
Why does the word “sales” make so many lawyers uncomfortable? Steve Fretzin explains that lawyers often associate sales with negative experiences—being pressured into buying something they did not need or want. This creates a natural defensive reaction to the concept of selling. Historically, lawyers were also prohibited from advertising or cold-calling, which reinforced the idea...
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Why Lawyers Struggle with Business Development and How to Fix It
How Did a Plane Crash Shape Steve Fretzin’s Life and Career? Steve Fretzin begins his story with a life-changing experience at just 26 years old. While returning from Eagle River, Wisconsin, he and his friends were involved in a…
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