Bill Himmelstein: Evolving from Networker to Connector

18 January 2021

In this episode, Steve Fretzin and Bill Himmelstein discuss: Becoming a partner, not a vendor with your networking partners. Leading through giving. Building your social capital and filling the well. The three keys to finding a great networking partner….

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Gyi Tsakalakis: Defining Success in Marketing and Social Media

11 January 2021

In this episode, Steve Fretzin and Gyi Tsakalakis discuss: Defining your success metrics in advance of a marketing campaign. Having a business objective for your marketing plan. Social media strategies for lawyers and law firms. What lawyers should be focusing on with their marketing. Key Takeaways: Ask a lot of questions – your best weapon...

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Steven Lefkoff: The Power of Video Marketing

04 January 2021

In this episode, Steve Fretzin and Steven Lefkoff discuss: The power of video in giving instruction and information to your clients. Planning and executing his videos for Gavel Powered by Small Claims Academy. Embracing the changing technology to further…

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Heather Pearce Campbell: The Legal Website Warrior

28 December 2020

In this episode, Steve Fretzin and Heather Pearce Campbell discuss: The massive opportunities in the legal industry if there is a slight focus shift.  Recognizing where your potential customers are spending time.  Differentiation is a way to stand out…

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Jordan Ostroff: Marketing Best Practices

21 December 2020

In this episode, Steve Fretzin and Jordan Ostroff discuss: Being the best marketer, not just the best attorney. Finding your niche and playing to your strengths. Reasons to have a strong website. Top 3 tips for marketing your law practice. Key Takeaways: You will learn more from failures and mistakes than from your successes. Don’t...

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