Bill Himmelstein: Evolving from Networker to Connector
In this episode, Steve Fretzin and Bill Himmelstein discuss: Becoming a partner, not a vendor with your networking partners. Leading through giving. Building your social capital and filling the well. The three keys to finding a great networking partner….
Gyi Tsakalakis: Defining Success in Marketing and Social Media
In this episode, Steve Fretzin and Gyi Tsakalakis discuss: Defining your success metrics in advance of a marketing campaign. Having a business objective for your marketing plan. Social media strategies for lawyers and law firms. What lawyers should be focusing on with their marketing. Key Takeaways: Ask a lot of questions – your best weapon...
Steven Lefkoff: The Power of Video Marketing
In this episode, Steve Fretzin and Steven Lefkoff discuss: The power of video in giving instruction and information to your clients. Planning and executing his videos for Gavel Powered by Small Claims Academy. Embracing the changing technology to further…
Heather Pearce Campbell: The Legal Website Warrior
In this episode, Steve Fretzin and Heather Pearce Campbell discuss: The massive opportunities in the legal industry if there is a slight focus shift. Recognizing where your potential customers are spending time. Differentiation is a way to stand out from the crowd. The discovery process that comes before committing to marketing and branding. Key Takeaways:...
Jordan Ostroff: Marketing Best Practices
In this episode, Steve Fretzin and Jordan Ostroff discuss: Being the best marketer, not just the best attorney. Finding your niche and playing to your strengths. Reasons to have a strong website. Top 3 tips for marketing your law practice. Key Takeaways: You will learn more from failures and mistakes than from your successes. Don’t...
