Erik Olson: Investing in SEO for Referral Optimization

28 October 2021

In this episode, Steve Fretzin and Erik Olson discuss: Best practices for online marketing (including following Google’s Best Practices). Understanding your marketing and advertising target and strategy. When to get help with marketing versus doing it yourself. Creating content…

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Sharon Christie: Understanding What Your Firm Needs Now

25 October 2021

In this episode, Steve Fretzin and Sharon Christie discuss: Getting a coach so you aren’t reinventing the wheel. The four things you need to get right in your law firm. Being strategic when you are changing your practice of…

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Brooke Lively: From Panic to Profit in Your Law Firm

21 October 2021

In this episode, Steve Fretzin and Brooke Lively discuss: Running your law firm by the numbers. Secrets from Brooke’s book, From Panic to Profit. Finding your baseline to manage and improve your numbers. The ideal ratio in your law…

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Ali Awad: Creating a Growth Mindset for Financial Freedom

18 October 2021

In this episode, Steve Fretzin and Ali Awad discuss: How to get engagement on your company’s social media.  Mindset and the future of law.  Hanging around others outside of the law field to learn other forms of business.  Delegating…

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Mathew Kerbis: Subscription Models for Your Law Firm

14 October 2021

In this episode, Steve Fretzin and Mathew Kerbis discuss: Being a young lawyer and building relationships.  Resources for young, staring attorneys.  The billable hour versus the subscription model.  The changing of the law firm business model.    Key Takeaways:…

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