Justin Stivers: Owning Your Calendar to Succeed in Marketing
In this episode, Steve Fretzin and Justin Stivers discuss: Why lawyers struggle with maintaining marketing consistency. Figuring out where to begin with marketing. Taking control of your calendar (and the repercussions for breaking commitments to yourself). Doing the things…
Mari Ribeiro: Unique Branding for Your Law Firm
In this episode, Steve Fretzin and Mari Ribeiro discuss: Gaining a competitive edge with your brand. Pros and cons of naming your firm something other than your name. Growing and expanding your brand. Keeping your brand relevant and sustainable. …
Vikrant Shaurya: Publishing a Book to Benefit Your Business Development
In this episode, Steve Fretzin and Vikrant Shaurya discuss: Writing a book to better your business. Ghost writing versus angel writing. How AI is changing the writing field. How to promote your book to generate business. Key Takeaways:…
Jocelyn Brumbaugh: Leveraging the Marketing Gold in Your Firm
In this episode, Steve Fretzin and Jocelyn Brumbaugh discuss: Random acts of marketing. The five steps to fully leverage everything you do. Headline, content, and insight. Creative content marketing and getting newsletter opens. Key Takeaways: Mine for things…
Charlotte Smith: Becoming a Thriving Leader
In this episode, Steve Fretzin and Charlotte Smith discuss: The evolving job market because of COVID as well as the generational expectations. Three things to becoming a better leader. Listening as a key to leadership. Discovering and embracing your…
