Geo Bellas: The Changing Law Practice and the Vital Need for Understanding Technology
In this episode, Steve Fretzin and Geo Bellas discuss: Geo’s long-term use of technology in law and how he has evolved as technology has evolved and will continue to evolve. Reverse mentoring with new lawyers to move into a technological world. The impact of AI in the law industry. Using technology to your advantage. Key...
Let’s Go Solo!: Tips and Ideas for Running and Succeeding with Your Own Law Practice
In this episode, Steve Fretzin discuss: Top 5 tips and ideas for starting your solo practice. Knowing your sweet spot in the marketplace and how to find it. Leveraging your network and going after the low hanging fruit first….
Stacey Kalamaras: The Business of Law and Interacting with Others
In this episode, Steve Fretzin and Stacey Kalamaras discuss: How she moved from marketing and advertising to her second career in intellectual property law. Adding value to your team and your company overall in whatever way you can. Understanding…
Teachable Moments: Legal Marketing Plan
In this episode, Steve Fretzin discusses: Developing a tactical, actionable marketing/prospecting plan. The 3 P’s Methodology. Narrowing your strategy focus to best achieve your objectives. The power of deadlines and following through on those deadlines. Key Takeaways: Improve your…
Tom Ciesielka: PR for Lawyers
In this episode, Steve Fretzin and Tom Ciesielka discuss: Reason why lawyers and law firms may need to work with a PR firm. Mitigating problems and promoting or publicizing when appropriate. Public relations and social media. Delegating social media…
