Jason Ciment: Content Creation for the Best Results

12 April 2021

In this episode, Steve Fretzin and Jason Ciment discuss: Things lawyers struggle with in regards to marketing.  Why good, well-thought-out content is vitally important for your firm.  Elevating your content to the next level.  The three components to good…

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Ken Hardison: Innovation, Referrals, and Staying Top of Mind

08 April 2021

In this episode, Steve Fretzin and Ken Hardison discuss: Being willing to innovate and try new things in marketing.  Creativity and innovation in business growth.  The power in masterminds with fresh ideas and perspectives.  Keeping in front of your…

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Brett Trembly: Increasing Efficiency Through Hiring

05 April 2021

In this episode, Steve Fretzin and Brett Trembly discuss: The jump in billable hours by hiring help.  Offshore versus domestic hires.  Outsourcing your recruiting and hiring to a reputable company (like Get Staffed Up). Understanding the building of business…

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Ken Levinson: Building a Niche Law Practice

01 April 2021

In this episode, Steve Fretzin and Ken Levinson discuss: Building trust-based, meaningful relationships in networking.  From choosing a specialty to really niching down in your ultra-specific specialty.  Looking at the numbers of your marketing, not just marketing haphazardly.  Speaking…

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Michael Norton: Prioritizing Connecting

29 March 2021

In this episode, Steve Fretzin and Michael Norton discuss: Fundamentals of networking. Prioritizing networking and relationship building. Quality over quantity with networking connections. Keeping in touch with people you’ve already connected with. Key Takeaways: Find ways to add value…

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