Louis Goodman: From Yellow Pages to SEO – The Evolution of Law Firm Marketing

11 November 2021

In this episode, Steve Fretzin and Louis Goodman discuss: Marketing a law practice in the 90s and how it has evolved today. The power of SEO for your website. Creating good content to encourage backlinks to your website. Utilizing…

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Mat Rotenberg: Optimizing Your Organization and Communication

08 November 2021

In this episode, Steve Fretzin and Mat Rotenberg discuss: Where lawyers are killing time and not communicating properly. Navigating technologies and programs for lawyers and law firms. The benefits of utilizing Dashboard Legal. Shifting mindset to a future focus,…

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James Rodgers: Changing the Diversity Conversation

04 November 2021

In this episode, Steve Fretzin and James Rodgers discuss: Controlling our natural, human tendencies that create barriers to productive relationships. Diversity is not just about the differences, but also about our similarities.  Changing the conversation around diversity.  Creating and…

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Chelsea Williams: The Power of the Number Storyline

01 November 2021

In this episode, Steve Fretzin and Chelsea Williams discuss: The importance of having financial clarity in all aspects of your life.  The greatest financial bottlenecks for law firms.  Parkinson’s Law as it applies to your finances.  Flat fee versus…

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Erik Olson: Investing in SEO for Referral Optimization

28 October 2021

In this episode, Steve Fretzin and Erik Olson discuss: Best practices for online marketing (including following Google’s Best Practices). Understanding your marketing and advertising target and strategy. When to get help with marketing versus doing it yourself. Creating content…

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