Steven Lefkoff: The Power of Video Marketing

04 January 2021

In this episode, Steve Fretzin and Steven Lefkoff discuss: The power of video in giving instruction and information to your clients. Planning and executing his videos for Gavel Powered by Small Claims Academy. Embracing the changing technology to further…

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Heather Pearce Campbell: The Legal Website Warrior

28 December 2020

In this episode, Steve Fretzin and Heather Pearce Campbell discuss: The massive opportunities in the legal industry if there is a slight focus shift. Recognizing where your potential customers are spending time. Differentiation is a way to stand out from the crowd. The discovery process that comes before committing to marketing and branding. Key Takeaways:...

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Jordan Ostroff: Marketing Best Practices

21 December 2020

In this episode, Steve Fretzin and Jordan Ostroff discuss: Being the best marketer, not just the best attorney. Finding your niche and playing to your strengths. Reasons to have a strong website. Top 3 tips for marketing your law practice. Key Takeaways: You will learn more from failures and mistakes than from your successes. Don’t...

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Jared Correia: Content Marketing for Lawyers

14 December 2020

In this episode, Steve Fretzin and Jared Correia discuss: Marketing and intake strategies for lawyers. How Gideon Software can assist lawyers and law firms. Putting the effort into marketing consistently. Asking for referrals and talking about what you do. Key Takeaways: Physically track your day and find out where you can uncover personal inefficiencies. As...

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Walt Hampton: Time Mastery through Self Mastery

07 December 2020

In this episode, Steve Fretzin and Walt Hampton discuss: The freedom that comes from discipline. Identifying your personal high-value targets. Enrolling and engaging others. Connecting with the things that make our hearts sing to go the distance. Key Takeaways: Without a plan, we are in high reactivity mode all day. With a detailed plan for...

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