Mark Homer: The Evolution of Legal Marketing

23 September 2021

In this episode, Steve Fretzin and Mark Homer discuss: How legal marketing has evolved.  Seeing your law firm as a business.  Multichannel marketing.  When you should spend money on marketing.    Key Takeaways: Understanding your brand, not just the…

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Jamie Spannhake: The Secrets to Mind Management

20 September 2021

In this episode, Steve Fretzin and Jamie Spannhake discuss: The relationship between the billable hour and efficiency.  Time management and mind mastery.  The 168 Hour exercise and time management tools.  Delegation for items below your paygrade.    Key Takeaways:…

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John Sciaccotta: Lessons Learned from a Top Business Developer

16 September 2021

In this episode, Steve Fretzin and John Sciaccotta discuss: The foundation of John’s love of business development and marketing.  The different forms of business development.  Identifying the influencers around you.  Significant touches and reaching out meaningfully.    Key Takeaways:…

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Catherine O’Connell: Legal Business Development…in Japan!

13 September 2021

In this episode, Steve Fretzin and Catherine O’Connell discuss: Being your own brand in a solo firm.  Maneuvering through a list of contacts and utilizing organizational contacts.  Tips for handling meetings with Japanese clients.  Greetings and etiquette for leaving…

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Robert Plotkin & Cynthia Gilbert: Specialization and Strategic Partnerships

09 September 2021

In this episode, Steve Fretzin, Robert Plotkin, and Cynthia Gilbert discuss: Relationships at the root of all business and networks.  Business development as a learned skill, regardless of personality.  Commitment and the art of the follow through.  From generalization…

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