Mark Homer: The Evolution of Legal Marketing
In this episode, Steve Fretzin and Mark Homer discuss: How legal marketing has evolved. Seeing your law firm as a business. Multichannel marketing. When you should spend money on marketing. Key Takeaways: Understanding your brand, not just the…
Jamie Spannhake: The Secrets to Mind Management
In this episode, Steve Fretzin and Jamie Spannhake discuss: The relationship between the billable hour and efficiency. Time management and mind mastery. The 168 Hour exercise and time management tools. Delegation for items below your paygrade. Key Takeaways:…
John Sciaccotta: Lessons Learned from a Top Business Developer
In this episode, Steve Fretzin and John Sciaccotta discuss: The foundation of John’s love of business development and marketing. The different forms of business development. Identifying the influencers around you. Significant touches and reaching out meaningfully. Key Takeaways:…
Catherine O’Connell: Legal Business Development…in Japan!
In this episode, Steve Fretzin and Catherine O’Connell discuss: Being your own brand in a solo firm. Maneuvering through a list of contacts and utilizing organizational contacts. Tips for handling meetings with Japanese clients. Greetings and etiquette for leaving…
Robert Plotkin & Cynthia Gilbert: Specialization and Strategic Partnerships
In this episode, Steve Fretzin, Robert Plotkin, and Cynthia Gilbert discuss: Relationships at the root of all business and networks. Business development as a learned skill, regardless of personality. Commitment and the art of the follow through. From generalization…
