Conrad Saam: The Ten Commandments of Customer Service
In this episode, Steve Fretzin and Conrad Saam discuss: Focusing on what is important to the client right now, not the financials. Seeing marketing as an investment, not a cost or as part of a budget. Be proactive about…
Terry Isner: Boundless Culture for Law Firms
In this episode, Steve Fretzin and Terry Isner discuss: What culture is and how it is part of the entire organization, not just at one level. Giving culture a seat at the table. Finding the common hard things from…
Michelle King: Media Relations for Your Law Practice
In this episode, Steve Fretzin and Michelle King discuss: The importance of media relations to your law practice. What becomes newsworthy and the timeliness of your content creation. Critical roles for attorneys to play in the media and in…
Seth Price: Digital Marketing and the Changing World of SEO
In this episode, Steve Fretzin and Seth Price discuss: Challenges lawyers face in digital and online marketing. Understanding your cost of money. The changing world of SEO. The get to know you phase of SEO before clients may full…
Katy Mickelson: Taking Care of Relationships and Reputation
In this episode, Steve Fretzin and Katy Mickelson discuss: The critical role of relationships in building your law firm. Relationships with clients and relationships with business partners. Creating key strategic partnerships. Managing expectations. Key Takeaways: You have to…
