Leslee Cohen: Giving Authentically to Build Your Book

20 December 2021

In this episode, Steve Fretzin and Leslee Cohen discuss: Building your own book of business to have freedom, including in a large firm.  Finding what makes you unique and differentiates you in the market, then understanding how to communicate…

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Rena Paul & Alison Trenk: Getting Present to Be a Better Lawyer

16 December 2021

In this episode, Steve Fretzin, Rena Paul, and Alison Trenk discuss: Ongoing wellness for professionals.  Having individual tools that you can do daily that work for your life and wellness.  Consciously re-regulating our bodies and focusing on our breathing. …

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Adam Arkfeld: Measurable Marketing with Pay-Per-Click Advertising

13 December 2021

In this episode, Steve Fretzin and Adam Arkfeld discuss: Sales and marketing working hand in hand.  Diagnosing what is happening in your marketing.  Who pay-per-click works best for.  Tracking the data of your marketing campaigns.    Key Takeaways: Measurement…

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Ken Crutchfield: Technology, Relationships, and the Future of Your Law Firm

09 December 2021

In this episode, Steve Fretzin and Ken Crutchfield discuss: Thinking about the client first in building and growing your firm.  The intersection between technology and relationships.  Bringing in new talent to your firm (then retaining them).  Looking to the…

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Ken Crutchfield: Technology, Relationships, and the Future of Your Law Firm

09 December 2021

In this episode, Steve Fretzin and Ken Crutchfield discuss: Thinking about the client first in building and growing your firm.  The intersection between technology and relationships.  Bringing in new talent to your firm (then retaining them).  Looking to the…

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