Podcast

All Podcast Episodes

Kait LeDonne: Aligning Your Brand Authentically

14 September 2020

In this episode, Steve Fretzin and Kait LeDonne discuss: Branding, marketing, and sales – how are they different and how do they work together for you and your company.  The top mistakes companies and individuals make before going to…

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Jay Harrington:  The Dueling Banjos of Legal Business Development

07 September 2020

In this episode, Steve Fretzin and Jay Harrington discuss: Seeing opportunity even in the time of COVID-19. Prioritizing business development. Networking efficiently and effectively with a plan. Investing in a coach and the benefits of doing so. Key Takeaways:…

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Duc Trang: Being a Top Law Firm Partner

31 August 2020

In this episode, Steve Fretzin and Duc Trang discuss: Engaging with companies about their business specifically.  How to get in the door with a high-level GC.  The value of different billing models.  Trends in the law field as a…

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Jim Lundy: Embracing the New Reality

24 August 2020

In this episode, Steve Fretzin and Jim Lundy discuss: Why you want to grow your own book of business.  Balancing business development, marketing, client service, and the billable hour.  Changes to the legal community because of the current pandemic. …

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Steve Seckler: Coaching to the Next Level

17 August 2020

In this episode, Steve Fretzin and Steve Seckler discuss: Getting to know others as a way to sell professional services. Challenges and issues facing lawyers in career transitions and building a law practice. Ways to start building your book…

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