Ken Levinson: Building a Niche Law Practice

01 April 2021

In this episode, Steve Fretzin and Ken Levinson discuss: Building trust-based, meaningful relationships in networking.  From choosing a specialty to really niching down in your ultra-specific specialty.  Looking at the numbers of your marketing, not just marketing haphazardly.  Speaking…

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Michael Norton: Prioritizing Connecting

29 March 2021

In this episode, Steve Fretzin and Michael Norton discuss: Fundamentals of networking. Prioritizing networking and relationship building. Quality over quantity with networking connections. Keeping in touch with people you’ve already connected with. Key Takeaways: Find ways to add value…

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Russ Rosenzweig: Engaging Experts

25 March 2021

In this episode, Steve Fretzin and Russ Rosenzweig discuss: Perfecting your messaging with concise and precise wording.  Being connected with the right person at the right time.  Having a coach/advisor/business manager in the professional services world.  Being proactive in…

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Josh Baron: Success in Conversations

22 March 2021

In this episode, Steve Fretzin and Josh Baron discuss: The importance of developing a referral source in gaining qualified leads.  The power in social media for marketing and relationship building.  Continuing to network even through social distance. How to…

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Monty Horn: Utilizing IT to Streamline and Grow Your Firm

18 March 2021

In this episode, Steve Fretzin and Monty Horn discuss: Using technology to run your business more effectively.  The intersection of IT and Law. How to utilize advances in IT regardless of your law firm’s size.  Having a tech team…

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