Adam Greco: Understanding Your Digital Analytics
In this episode, Steve Fretzin and Adam Greco discuss: Having the data in order to know how to improve. Evolution of web (now digital) analytics. The analytics you want to track on your website. Working with someone best understanding your analytics. Key Takeaways: Digital analytics is not digital advertising, but digital analytics can be used...
Janet Falk: Public Relations 101 for Lawyers
In this episode, Steve Fretzin and Janet Falk discuss: The power of LinkedIn and how to utilize it to your greatest advantage. Tuning in to WIIFM. How not to get burned by a marketing or public relations expert. The many reasons (beyond attracting new clients) to be in the news and other media. Key Takeaways:...
Lesley Wallerstein: Confidence, Adaptability, and Embracing Discomfort
In this episode, Steve Fretzin and Lesley Wallerstein discuss: The relationship between creativity and crazy. Networking as an introvert. Understanding what you have to offer. Finding a networking system that works for you and your personality type. Key Takeaways: It isn’t about what others can do, it’s about what you can do better than others....
Sharon Ve: Harnessing Your Superpower
In this episode, Steve Fretzin and Sharon Ve discuss: The three motivators to change. Behavioral change to build a better business. Your attitude about your job and the different aspects of it. Leveraging your superpowers (and working around your…
Mark Hunter: The Evolution of Business Development
In this episode, Steve Fretzin and Mark Hunter discuss: Why lawyers are bad at planning for business development. Putting the work in to get ahead as early as you can. How the pandemic has affected business development. What lawyers can do for their clients and their strategic partners. Key Takeaways: There are a lot of...