Michelle King: Media Relations for Your Law Practice

17 May 2021

In this episode, Steve Fretzin and Michelle King discuss: The importance of media relations to your law practice.  What becomes newsworthy and the timeliness of your content creation.  Critical roles for attorneys to play in the media and in…

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Seth Price: Digital Marketing and the Changing World of SEO

13 May 2021

In this episode, Steve Fretzin and Seth Price discuss: Challenges lawyers face in digital and online marketing.  Understanding your cost of money.  The changing world of SEO.  The get to know you phase of SEO before clients may full…

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Katy Mickelson: Taking Care of Relationships and Reputation

10 May 2021

In this episode, Steve Fretzin and Katy Mickelson discuss: The critical role of relationships in building your law firm.  Relationships with clients and relationships with business partners.  Creating key strategic partnerships.  Managing expectations.   Key Takeaways: You have to…

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Katy Mickelson: Taking Care of Relationships and Reputation

10 May 2021

In this episode, Steve Fretzin and Katy Mickelson discuss: The critical role of relationships in building your law firm.  Relationships with clients and relationships with business partners.  Creating key strategic partnerships.  Managing expectations.   Key Takeaways: You have to…

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Mark Rockwell: From Confusion and Chaos To Clarity, Competency, and Confidence

06 May 2021

In this episode, Steve Fretzin and Mark Rockwell discuss: Top challenges law firms are struggling with.  Understanding the vision of your firm.  Achieving success and quality in any culture.  Avoiding communication ball drops.    Key Takeaways: Get clarity over…

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