Manuj Aggarwal: Trending Technology to Build Better Relationships

22 January 2024

In this episode, Steve Fretzin and Manuj Aggarwal discuss: Why law is behind in other businesses, especially in the realm of technology. Sales, marketing, and scaling your law firm. Benefits of building a network and keeping in touch with your relationships. Using technology to maintain and strengthen network and client relationships. Key Takeaways: Running a...

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Travis Hoechlin: Secrets to Successful Legal Marketing

18 January 2024

In this episode, Steve Fretzin and Travis Hoechlin discuss: Marketing for your law firm. Where money is being wasted on marketing. Isolating your target market audience. Three marketing secrets that lawyers don’t know. Key Takeaways: Whether you have your own firm or work for someone else, you can still have independence and power, you just...

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Robert Weiss: Video Content for Thought Leadership

15 January 2024

In this episode, Steve Fretzin and Robert Weiss discuss: Why creating video content is about more than video. Authentic video content for your law firm and for your target audience. Aligning video content with your law firm’s business strategy. Planning to repurpose your video content before you ever film. Key Takeaways: Start with video content...

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Mair Hill: Sales, Relationships, and Generational Differences

11 January 2024

In this episode, Steve Fretzin and Mair Hill discuss: Being in control of who you work with. Teaching, learning, and selling with the younger generations. Best ways for lawyers to learn business development. The six senses of business development. Key Takeaways: If you don’t understand your younger employees, listen more. They are telling you what...

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Steve Fretzin: Turning the Tables on Steve Fretzin

08 January 2024

In this episode, Alay Yajnik and Steve Fretzin discuss: Perfect practice in your business development. Why lawyers struggle with business development. The reason having your own book of business is more important than ever before. Tips for starting your next year off with a bang. Key Takeaways: Being a great lawyer alone isn’t enough, you...

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