Michael Liebowitz: Articulation in Marketing and Business Development

07 December 2023

In this episode, Steve Fretzin and Michael Liebowitz discuss: Behavioral neurology and how it relates to business development. Understanding your business identity and your identity in your business. Belief alignment, story connection, and the message you are conveying. Talking about the money and criteria for success early in the discovery process. Key Takeaways: All businesses...

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Brooke Lively: Getting More of What You Want in Your Law Firm with EOS

04 December 2023

In this episode, Steve Fretzin and Brooke Lively discuss: Avoiding analysis by paralysis. The six key components of business that you need to understand. EOS (Traction) for law firms. Defining roles and delegating for law firm success. Key Takeaways: When you have your data dialed in, you can see where the issues really are and...

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Jonathan Fitzgarrald: Tips for Growth Mode

30 November 2023

In this episode, Steve Fretzin and Jonathan Fitzgarrald discuss: Collaboration between a lawyer and a business coach. Why you should have a business plan for your law firm. Finding the right referral partners and investors. Ideas for staying top of mind and staying in touch. Key Takeaways: Relationships are proactive, not reactive. If you don’t...

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Stewart Wessel: Preparing for a Lateral Move

27 November 2023

In this episode, Steve Fretzin and Stewart Wessel discuss: How Stewart got into legal recruiting. The control and freedom that comes from having your own book of business. Building your network. Understanding the market for 1+1=3. Key Takeaways: As a younger lawyer, you do not have to start building your book alone – you can...

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Diane DiResta: Speaking In Soundbites for Lawyers

23 November 2023

In this episode, Steve Fretzin and Diane DiResta discuss: The value of speaking both in person and virtually. Common mistakes lawyers make when speaking. Understanding your audience. What to do when you’re nervous (and why those nerves are selfish). Key Takeaways: Fit is often about culture, not about a skill mismatch. It doesn’t matter if...

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