BE THAT LAWYER – Marketing Mavericks – Part 2 of 2
In this episode, Steve Fretzin, Erik Olson, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss: Social media and your law firm. Doing research on LinkedIn for potential connections. Taking accountability for what you publish on social media. Directing people back to your website for the full content and owning your content on your website. Key...
BE THAT LAWYER – Marketing Mavericks – Part 1 of 2
In this episode, Steve Fretzin, Erik Olson, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss: The first step lawyers and law firms need to do before marketing themselves. Positioning yourself as uniquely qualified to help your client. Perspective client avatars and referral partners. Pros and cons of specializing and finding your niche. Key Takeaways: Look...
Elizabeth Tresp: Scaling and Growing Your Firm Creatively
In this episode, Steve Fretzin and Elizabeth Tresp discuss: How Elizabeth started her law firm (and manages her other businesses as well). The secret of work-life balance. Managing workload capacity and workload ability when hiring. Understanding your core competencies and trying new things. Key Takeaways: The work-life balance will change throughout your career and will...
Jeff Kimmel: Managing a Firm with Consistency and Clarity
In this episode, Steve Fretzin and Jeff Kimmel discuss: Understanding the business and the finances of the firm. Referrals, delegation, and trust in your team. Communicating clearly and confidently to your client about transitions in teams. Scaling down to scale up. Key Takeaways: Everyone has their own way of managing – find the way that...
Joe Tamburino: Building Confidence and Making Connections
In this episode, Steve Fretzin and Joe Tamburino discuss: Why lawyers struggle to build a book of business and a law practice. Honing your skills and learning from others. Communication, expectations, and building a great team. Building media relationships. Key Takeaways: You have to have confidence in yourself, no matter what venture you go into...