Latest Episode

Matt Campobasso: Insights from a General Counsel

In this episode, Steve Fretzin and Matt Campobasso discuss: Preventing problems before they have a chance to happen repeatedly. Assessing the risks you want to take when your company is growing and evolving. Pros and cons of private practice versus an in-house career. How to successfully network with a general counsel. Key Takeaways: Good prevention...

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Here's what they didn’t teach you in law school

Business development, marketing, networking, social media and time management.

The BE THAT LAWYER podcast was created to demystify the most challenging elements of growing a sustainable law practice through practical tips, fresh ideas and new methodologies. Each week, host Steve Fretzin interviews top rainmakers, marketing experts and legal tech gurus to explain, teach and present the best ways to improve efficiencies and help break down complex ideas, into simple and digestible concepts.

And if you’re serious about learning how to double or triple your book of business, schedule a FREE consultation and we’ll discuss your business goals and how you can learn to BE THAT LAWYER: confident, organized, and a skilled rainmaker.

Why listen?

The BE THAT LAWYER podcast offers practical tips, fresh ideas and new methodologies for growing and sustaining your legal practice. Host Steve Fretzin interviews top rainmakers, legal marketing experts and legal tech wizards who explain, teach and present the best ways to improve efficiencies as well as breaking down complex ideas into simple and actionable concepts.

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Most Recent Episodes

Matt Campobasso: Insights from a General Counsel

In this episode, Steve Fretzin and Matt Campobasso discuss: Preventing problems before they have a chance to happen repeatedly. Assessing the risks you want to take when your company is growing and evolving. Pros and cons of private practice versus an in-house career. How to successfully network with a general counsel. Key Takeaways: Good prevention...

Michele Ross: Building Your Law Firm with Human Expertise and Great Systems

In this episode, Steve Fretzin and Michele Ross discuss: Why patience and time are key to anything worthwhile. Avoiding repeated mistakes and moving forward with improvement. Business management tools to make your law firm more efficient. Building a great team that works toward the same vision. Key Takeaways: You will have to find your way...

Kerry Barrett: Secrets to Being Camera Ready for Lawyers

In this episode, Steve Fretzin and Kerry Barrett discuss: Being on camera is a requirement – make it work for you. Public speaking and having a camera presence. Tips to do better with camera media content and presence. Performing and speaking to engage your audience. Key Takeaways: When speaking to a group, in person, or...