In this episode, Steve Fretzin and Armando Leduc discuss:
- Building authority through podcasting
- Overcoming mindset barriers
- Leveraging content strategically
- Maintaining consistency for compounding impact
Key Takeaways:
- Hosting a weekly podcast allows lawyers to create a systematic referral network, strengthen relationships with industry partners, and position themselves as trusted authorities over time.
- Addressing fear, self-doubt, and perceived market saturation helps attorneys gain confidence on camera and embrace personal branding as a growth tool.
- Repurposing podcast recordings into articles, social posts, and even books multiplies visibility and ensures each interview provides long-term business development value.
- Persistently producing niche-focused content over months and years compounds authority, relationships, and opportunities, turning podcasting into a long-term growth engine.
“If you’re an estate planning attorney, start a podcast… but number two, bring in financial advisors and family lawyers and wealth advisors and CPAs and people that are in the space that can refer you business.” — Armando Leduc
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About Armando Leduc:
Armando Leduc is the CEO of Leduc Entertainment, a social media management company.
Armando is a multifaceted and driven artist who has carved a niche for himself in the entertainment sector through determination, hard work, and an innate gift for storytelling.
With a growing list of achievements and a steadfast commitment to his craft, Armando continually strives for excellence, leaving audiences eagerly anticipating his next creative endeavor.
Connect with Armando Leduc:
Website: https://www.leducentertainment.com/
Facebook: https://www.facebook.com/leducentertainment
Twitter: https://twitter.com/armandoleduc
Instagram: https://www.instagram.com/leducentertainment/
YouTube: https://www.youtube.com/channel/UCQ0BozS4ZM-1TqOcwSl2l0Q
LinkedIn: https://www.linkedin.com/in/armando-leduc-16ba4940
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn’t Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.
FULL TRANSCRIPT
Armando Leduc [00:00]
If you do a podcast a week, at the end of 2026 you’ll have 52 new referral partners
Speaker 1 [00:10]
you’re listening to be that lawyer, life changing strategies and resources for growing a successful law practice. Each episode, your host, author and lawyer coach. Steve fretzen, we’ll take a deeper dive helping you grow your law practice in less time with greater results. Now here’s your host. Steve fretzen, Hey
Steve Fretzin [00:32]
everybody, welcome to be that lawyer. I am just so thrilled and happy that you’re here. Lots and lots of big things cooking over here at be that lawyer. We have coaching and training for highly motivated attorneys. We have peer advisory mastermind groups for rainmakers that are rocking it. And there’s a big surprise coming out in a few weeks. I’m not going to tell you what it is, but you’re going to want to stay tuned, because we have a really, really big announcement that’s going to happen sometime around April 15. Just putting that out there, little bit of a teaser, but I know you’re going to dig it, and it’s what you guys have all been waiting for. You just didn’t know that you’re waiting for it. So I’ll put that out there for you. We’re going to have some fun today. You guys up for that? I think you might be. This is a show all about helping you be that lawyer, confident, organized and a skilled Rainmaker. How you doing? Armando? What’s happening, man? All things are happening. All things. It was like a sexy. DJ, voice, right there. Nice job. Did you like that? Been working on
Armando Leduc [01:26]
those the NPR, what was that? The nuts, the sweaty balls? Oh, my God, I don’t know about that. You remember that? What’s Up for sweaty SNL, sketch when they were like, sweaty balls, sweaty balls.
Steve Fretzin [01:39]
Okay, well, we’re not going there today, but you just went there. I’ll tell you where I do want to go with you, Armando, and I can tell we’re going to be off the rails today, which is good. We’re going to go to your favorite your favorite quote. Now this is possibly the longest favorite quote I’ve ever read on this show. Normally, they’re one liners yours. Do you remember what you sent me? Rocket? Was it the Muhammad Ali? It’s not the critic who counts. Ah, yes, the Yes. Roosevelt. Roosevelt did this. I spoke at the eight figure firm conference, and I opened my set with it, because I think it’s such a beautiful statement. So do you know, if I hard, it is not the critic who counts, nor the nor the ones
Armando Leduc [02:22]
that point out the strong man stumble, stumbling. Yeah, but it The credit belongs to the man who’s actually in the arena, who’s marred by his face, marred by dust, sweat and blood. You can finish it right now. It’s not right there. I know that I could finish it.
Steve Fretzin [02:40]
Credit belongs to a man who’s actually in the arena, who faces marred by dust and sweat and blood, who strives valiantly, who errs, who comes in short again and again, because there is no effort without error and shortcoming, but who does actually strive to do the deeds, who knows the greatest enthusiasms, the great devotions, who spends himself to in a worthy cause. Who is that? Who is the best knows, in the end, the triumph of high achievement, who at the worst, if he fails, at least fails while daring greatly. That is a freaking killer quote, man. So I don’t think I’d ever heard that or read that all the way through. That’s insane. So good. It is, it is. But I mean, what are we What’s this show about? This show is all about getting lawyers to be better than they already are, or lawyers who have always considered and thought that business development might be their ticket, might be their way out of the grind of the billable hour grind, or out of the, you know, having 12 bosses or 20 bosses, or whatever number you can count to but you can’t do it without the struggle. I mean, is that that’s where this is headed, 100%
Armando Leduc [03:46]
I mean, that’s how I live my life. I’ve got my own podcast called spaghetti on the wall, and that’s just how I live my life. Is just throwing spaghetti at the wall and nurturing what sticks, not just seeing what sticks, but like going, Oh, that’s working. Let’s do more of that. Yeah, right. And paying attention to those things.
Steve Fretzin [04:01]
And I kind of feel like that was, for me podcasting. I don’t know that. I knew that it was going to be a home run. I didn’t know what I was doing. I was, you know, I just knew that I didn’t want to do it without a podcast production team. So shout out to turnkey podcast in LA, those guys are the best. They got me going, and now I’m affiliated with like, two or three other podcast companies, but I just so, so we’re going to get into that in some detail. But everybody Armando Leduc is the owner, producer of Leduc entertainment. Hey, man, give us some background. Because you know, you’re not, I don’t say that the typical guest that we have. You’re not a lawyer, and you’re not like a specialist in legal exclusively. And just like, you know, Martin bloodied with being in law, right? You’ve got a vast and wide experience. Yeah.
Armando Leduc [04:47]
I mean, you may have seen me in such movies as Prison Break and green. I’m just kidding. You can look me up on IMDb, if you’d like, Well, you were, you weren’t in the movies, but you were involved in them, right? No, no, I was in the movies. I was an actor. I’ve been an actor
Steve Fretzin [04:59]
since, okay. Prison Break. Do you play like a prisoner?
Armando Leduc [05:03]
No, no, I played men. How about when they’re in the Panamanian prison and and I’m, like, beating the crap out of the tea bag trying to get information from them. So, yeah, okay, I’ve got, like, jumper cables and the whole night.
Steve Fretzin [05:16]
Oh, nice. All right, I’m definitely that’s a Google that sucker right there.
Armando Leduc [05:20]
Yeah. So I just, you know, I was, I studied voice in school, and was like, All right, this is a complete waste of time, so I don’t need to learn how to sing, but I worked on Bourbon Street for years, moved to New Orleans to pursue my acting career, got behind the camera, and that’s really how I started my production company. Yeah, did a bunch of movies. I self, you know, directed a bunch of projects, and was like, Oh, let’s see if we can do this in the corporate space. And started doing business stuff. And five years ago, six years ago now, wow, a friend of mine started a company called eight figure firm, and started helping him with his content. And that’s how I got involved in the legal space. And so I’ve been around the legal industry now for the last six years, and it’s been a good time.
Steve Fretzin [06:12]
Yeah, that’s awesome, man. I’ve got about 50% of my family down in in New Orleans. They were they lived in Kenner for most of their lives, and they all moved across the lake. So my entire non frets inside family, the Crosby’s are all over in over in Mandeville. And what’s all that different? Yeah, they’re late, yeah, Madisonville and all that. Madisonville. Yeah, they’re a tight pack over there. Well, very cool, man. So then, what’s your day to day? Like, what are you helping businesses with and law firms with, like, what’s the main focus that you’re doing day to day?
Armando Leduc [06:45]
We help attorneys start and build their personal brands. That’s with podcasting, that’s with us coming out and spending a day with them, a month shooting all kinds of different content for them, helping them distribute it on social media. We don’t do SEO or digital marketing or anything like that. We don’t do windows, we don’t do floors, you know, no gutters, no gutters. We don’t do siding, but we do do everything in terms of personal branding. For attorneys, I’ll tell you, one of the biggest things that that we help with are these attorneys that have been in the game for a long time, you know, 20 plus years, and they’re amazing, and they’ve got great reputations, but they’ve never been on camera, and they’re really scared about putting themselves out there. Yeah, and so I think we’re specialists in the term, in the way that we can help them get over the head trash and really start that process of building a personal brand. Do that really well.
Steve Fretzin [07:39]
I was at a law firm conference recently, and I started talking about branding and coming up with differentiators, and coming up with your why, and coming up, I mean, not going to say deer in the headlights, because they were highly engaged with me, but it was nobody really, you know, from a, you know, from a firm perspective, they’ve got a very strong brand. From a individual lawyer perspective, there was a lot to be worked on. And so I think the topic was highly applicable to them, but we started talking about, like, what are you comfortable with? Are you comfortable with video? Are you comfortable with writing, speaking, podcast, you know, social media, blogging, like, what can you do to help you, you know, move the line, because lawyers, you know, it’s hard enough for them to network and hard enough for them to go out and do the BD stuff. And what I’m trying to do is I’m trying to help them accelerate it by saying, Hey, if you do marketing at the same time, pick a lane and go for it, it’s going to accelerate, you know, your race to where you’re headed. But I just think that’s really hard for them to kind of pick a lane and figure out where to go.
Armando Leduc [08:38]
Yeah, I think it’s really the head trash surrounding why they shouldn’t get started, yeah, but once they get started, they start to see it really fast, and the epiphanies that they had that, oh, wow, this could be a fun thing. It doesn’t need to be, uh, it doesn’t need to be a drag. Oh, we gotta create content today. And I’ll tell you, with podcasting, it was easy because it’s just easy to have a conversation. People know how to have a conversation. So for us, it’s an easy way to start creating content.
Steve Fretzin [09:10]
Specifically, it’s a great way to sell doing a podcast that you know people you could just have a conversation, be yourself and just ask questions, be a great listener, feedback and build on and stay consistent with it. And I was trying to explain to one of my other clients today who has a podcast, you know, it also doesn’t hurt to interview great people and build relationships, right? Like I have 560 something relationships that I didn’t have six years ago, right? And so together say, what is that? Is that? How many podcasts I’ve done, about 570 in about six years, so on an absolute tear, right? But 100 of them helped me write this book behind me, 101 top Rainmaker secret so, you know. And then there’s all these experts that I’m gonna be networking with and that I continue to network with. And so when a client needs something, the other thing is like, I’m talking to a man. Managing Partner, and I’m interviewing him about making it rain. And then I mentioned something about my Rainmaker round tables. He’s like, Well, did I hear you say something about a mastermind group? I’m like, yeah, it’s already making round tables. Like That sounds interesting. And then next thing you know, we’re having a conversation. He’s like, Well, that’s what I want to be, and I’ve been missing that my whole life. You know, how do I get a family away from my firm, where I can ask questions and confide and, you know, solve problems. So you can also look at it as a relationship building, and also, potentially, you know, client building exercise, if you play your cards, right,
Armando Leduc [10:32]
I like to say you’re preaching to the preacher.
Steve Fretzin [10:35]
I’m preaching love. Forget the choir, those people singing.
Armando Leduc [10:40]
That’s my, that’s that’s my go to so that’s a good one. That should have been his quote of the show, you’re preaching the police take Yeah, you preach to the preacher right now, I’m telling you, man, I was like, well, as you’re talking, I’m like, listen to him. Write it down. I’ve been saying it right? It’s just so great. Like, my financial advisor is because of the podcast, therapist, my CMO, CFO, like, you name it. Like, just the amount of people that I’ve been able, my creative director, who I’ve known for years, brought him on the podcast. We connected. I was like, Dude, what are you doing? You should come work with me. He starts working with me, you know. So, like, just the growth, like, I went to Antarctica November because of somebody I had on my podcast. And they were like, November. So I, I, I brought a girl on my podcast who does online courses, who introduced me to Glenn, who has a mastermind called Flight club. At flight club, I met a guy named Carl who has a company that does insider expeditions, which, by the way, if you guys want to go to Antarctica, I’ll put you in contact with Carl. He goes there five, six times a year. And so met him at the flight club mastermind. We connected, and he was like, I would love for you guys to do a podcast in Antarctica. And we’re like, Yeah, let’s do it, right? And so we went. We went to Antarctica in November, you know. And so the rooms that I’ve been able to go into as a result of my podcast has just been amazing, incredible.
Steve Fretzin [12:10]
So, but let’s play devil’s advocate for a minute, because I can see the future, and the future is somebody listening saying that sounds like a lot of work. What would I even who would I even interview? Where do I even start? I don’t even have an even have an idea in my head, like, there’s all these, like, you call it head trash. I love that, and it’s spot on that. It there’s, there’s, there’s, there’s no one that’s going to start a podcast when they’re loaded with head trash. So how do we, how do we help them sort of alleviate some of the fears and the angst about, what does it take to start a podcast?
Armando Leduc [12:40]
Yeah, I love that question, because I get it a lot, right? It’s the market is saturated. Why? Who’s going to listen to me? What’s the point? And so I go, Okay, first of all, let’s make it a sustainable process for you. One it’s got to be fun, right? You don’t want to just start a legal podcast unless you really love the law and it’s like, it’s all you want to talk about. Then, absolutely fantastic. Start a podcast about law specifically, but to make it sustainable right and profitable for us, we go look if you’re an estate planning attorney, start a podcast one, to establish your authority and brand and content. That’s one. But number two, bring in financial advisors and family lawyers and Wealth Advisors and CPAs and people that are in the space that can refer you business. And if you do a podcast a week at the end of 2026 you’ll have 52 new referral partners that can refer you business. And I see it time and time again. You know, we’ve got worked with a work injury rights attorney in Fort Lauderdale that only wants to do workers comp. And we’re like, Great, then just bring personal injury attorneys to the podcast that, and those people are you going to create partnerships with anyway? And so we started doing that. Now they’re referring cases back and forth.
Steve Fretzin [13:57]
Hey everybody. Steve fretzen Here [email protected] They don’t just market law firms. They help them grow from connecting millions of consumers to trusted lawyers to smarter intake and industry leading events, they’re building stronger connections across legal visibility, intake, events, growth. That’s lawyer.com Check them out today, with proven SEO and digital marketing strategies that drive actual clients to your firm. Rankings.io. Prides itself on proof, not promises. Mentality. The best firms hire rankings.io. When they want rankings, traffic and cases, other law firm marketing agencies can’t deliver. Get More rankings, get cases and schedule a free [email protected] today, hey everybody. It’s Steve Fretz in as the you know, I’m the host of the be that lawyer podcast, and if you’re serious about growing your law practice, let’s talk. I’ve coached hundreds of attorneys to build bigger books of business without selling chasing or wasting time. This isn’t a sales pitch. It’s a real 30 minute strategy session to explore what’s possible for you and your. Practice, just head over to fretzin.com and grab a time that works for you. And let’s make this your breakout year. Doesn’t have to be about your job. I think it’s nice when it has something to do with your world, especially if you’re using it like I do, to meet incredible experts and rainmakers in the industry. So having a theme like growth, right? I’m not about just marketing or I’m not just about, you know, one thing, it’s growth, which is a lot of things, but it’s exclusive for lawyers. It doesn’t mean someone can’t listen to it, but, you know, it’s everything’s law, law, law, you know, lawyer, law, lawyer. So, but I’m talking, one of my clients wants to do lawyers that love golf, and there’s a significant number of lawyers that are passionate about golf, and so thinking about, like, who he could bring in and who he could interview, and how that could play out, and having a co host that also loves golf, you can just sit there and talk with your co host, like, about golf, where you could bring people in or do whatever you want, but, like, also unlimited, and you got unlimited content you can, you can do so, but getting started, I think one of the things that we want to maybe talk to you is like People think, like, I have to do it, I have to produce it, I have to edit, I have to create content, like, I have to do all these things. Not the case.
Armando Leduc [16:08]
No, it’s not the case. So funny, you brought up the golf thing because I just had this guy, Chip Sullivan, who runs the bayou oaks golf course in New Orleans on my show, and we just became friends. And now he’s like, Hey, whenever you want to come, come down. I got you, yeah, oh, hey, it was awesome. You know, pretty good. Love golf, but yeah, I think at the very beginning the mindset is going to be, oh, I have to really curate this content. I have to edit it down. I have to be careful with what I put out. And you know, that’s going to cost you, that’s gonna cost you some money, right? Because you’re gonna have to edit all of this stuff, and it’s time, and it’s gonna be time. Yeah, we have used stream yard, and we stream live our episode, and it goes live and it goes out to all of our channels immediately. So like YouTube, Facebook, LinkedIn, Instagram, immediately. So it now has two lives, one when you go live, and then the other one, you put it on Spotify Apple Music. And so for us, you put the intro, you do the show, and then you put the outro in, and it’s already built in the stream yard. It makes it so easy that, like, we don’t have to worry about, you know, any of the back end. Now, great if you guys want to curate it, and you really don’t, you want to control it, it might cost you a little bit extra at the very beginning, just to get your feet wet. And you know, if that’s what you need to do to get started, by all means, you know. But if you don’t, then there’s so many ways to create content these days that make it just super easy for you, and it doesn’t need to cost a ton of money, yeah.
Steve Fretzin [17:51]
Well, that’s what I was, you know, some again, my client, he’s got a podcast now. It’s gaining some traction, but he’s, he’s not really utilizing the video. He’s not he has a transcript, but he’s not leveraging it. And I said, Hey, have you? Have you considered truncating it down into an article that could be publishable with that interview that you’re having with that CIO, or whomever is running the security at a company? And we need to consider the ability to repurpose and how valuable that is, and people that don’t have things to post on LinkedIn, you know, they could be seeing things from you 234, times a week, potentially just from a podcast interview, based on, you know, getting the video, the transcript, everything available to publish, not to mention, you know, growing a following. And it may not have, like, I have a very niche show, like my show was not going to be Joe Rogan, right? It’s not going to be eight figures. It’s not going to be one of these things. Of these things that’s for everybody, or everybody you know, you know massive amounts of people, but it’s got a big global following. I mean, I’m talking to people all over the world that hear this show, and it’s only because they care about growing their law practices. That’s what draws them to the show. So I think you just have to think about your theme and recognize there’s very little that you should be doing yourself if you’re doing it the right way, by bringing in, you know, an expert to help you, and someone that can break it up. Yeah.
Armando Leduc [19:12]
I mean, who not, who not how. Right? You’ve read that. Oh yeah, oh yeah. That changed the game. I mean, right now I’m like, All right, I’ve tried to train my staff and like, let’s not try to figure out how to solve this problem. Let’s just figure out who we need to solve this problem. Bring them on the podcast. Let’s create a relationship. If they’re great, then we’re off to the races. So I’m all for it, like it’s not. And there’s so many companies out there that can help you just streamline that process so it doesn’t have to be you, and you just show up, ask questions, and roll out like there’s, you know, it’s super easy at that point.
Steve Fretzin [19:52]
Well, and I think the other thing that we haven’t hit on 100% we kind of touched on it lightly, is, you know, there’s so much out there. And so the concern that you’re going to be lost in the in, you know, in the in the gray matter. Same thing with social media. I think there’s a lot of social media, so there’s people are going to say, Well, why should I bother? Because there’s so much of it. What’s your take on, on on that? And people that have that attitude, and I get where they’re coming from, like I see it, I’m in the middle of it too. Sure What’s, what’s the breakout that they the mindset they should have about
Armando Leduc [20:26]
it, social media is is changing now. So it’s no longer like I’m saturated in a market that all these people are are in, right? Like it’s not social media is not being sent that way. Social media currently is being sent specifically to your interests, right? And so you guys may have, you guys might be competing, competing with like, three or four different attorney pi attorneys in your space that talk about the same things. But if you just to your point, if you’re changing how like, what lights you up, and the things that make you different, like golfers, lawyers that love golf, or whatever, like, you can start to find your niche very easy. And the social social media is going to start pushing your content to those people, those people specifically, right? Because it’s going, Oh, these people like this. You’re like this, so you may also like this, right? And so now it’s so targeted that the saturation conversation is no longer a thing, right? Yeah, like, it’s, it’s, and now it’s so hyper focused that it’s like, it’s gonna start pushing you towards people searching for those things, and all of a sudden you start showing up in those in those people’s algorithms. So then the name of the game is to be in that river creating content so that you can be found.
Steve Fretzin [21:49]
Yeah, so there’s, there’s lots of of podcasts about golf. There’s maybe very few about golf, for lawyers, and the lawyers that are listening to the golf ones might pick up on the fact that there’s a lawyer golf one, and now it’s being fed to them because they’re a lawyer and they like golf, and now they’ve got, you know, that is their number one pick for and it’s got to be good, right? You have to have good quality sound and visual and whatever it else. You know how people are watching and listening to it. The other thing I’ll add is just consistency. I think people want overnight success with their marketing, with their branding, with their advertising, with BD, and it’s just look you can pop something, you know, you post something, it goes viral. Okay, it can happen. The reality is we just have to be patient and we need to be consistent. And I don’t think people always have the stomach for for just staying in and just staying with it, and, you know, being considered. But it helps if you have people in your corner, like, if you’re, you know, sitting there doing your own editing, yeah, you’re not going to want to do it for very long.
Armando Leduc [22:49]
Once again, you’re preaching to the preacher. I love it. Consistency is key, right? Like making sure that you’re just, you stay in it. I mean, 570 episodes, you said, Congratulations. That’s amazing.
Steve Fretzin [23:02]
Yeah, that’s awesome. It’s, yeah, it’s been a ride. It’s been a ride. Wait a second, I lied to you. It’s, it’s 591 wow.
Armando Leduc [23:11]
So do you at every 100? Do you do a special I
Steve Fretzin [23:15]
kind of do, yeah, yeah. So I actually had, I had John Morgan of Morgan of Morgan, and Morgan on number 500 and then he ended up in the book, because this book was repurposed from the transcripts and the blogcasts that I created around the podcast interview. So, you know, I’m the master of repurposing. I’m not going to give myself that title, but I just said it so, you know, it might stick. We’ll see. We’ll see what happens. You know, ultimately, I think what we’re saying is you kind of put a put a bow on it, so it’s, you know, think about a good theme. Think about what you love, what you enjoy, what’s going to make you happy, what’s going to make make sense for your business. Get someone to help you. Meaning, don’t do all the editing, producing content creating like that’s not your job. You’re a lawyer, right? So there’s a ton of great people like Armando that can help you get this together, right and and then stay consistent with it, right? So, you know, get ahead of it and make sure you line up guests. And, you know, eventually, you know, I lined up guests where I was, like, struggling to get guests. Eventually, I had so many guests that I had just, you know, I was like, Hey, we’re, we’re in march right now, and we’re going to, this will come out in August, and you like, August, you know, I’m, I’m promoting some now, so, so that’s how I went to two, by the way. That was why I went to two a week versus one a week, because too many. But I think just in now I’ve got, like, five years, you probably have this too, but like five to 10, like PR and advertising agencies hitting me up for, you know, for with, you know, people on my show every single week, which is great, like, that’s a great thing too, because then you can look through them and see if there’s someone really special. Yeah, hey, most important question I’m going to ask you the whole time we’re talking what’s our mind was big mistake.
Armando Leduc [24:56]
Oh, man, My biggest mistake was. Harping on the past and just not letting go of, like, the, you know, just just the mistakes, and holding on to it and going, Oh, for the longest, like, almost, like, 15 years of that, we’re just like, ah. And I’m like, that was just the past man. Like, let’s move on, you know. And I wish I would have just understood that mistakes are mistakes, and that’s it, right? And that the thought process is, oh, that made me better. Actually, that mistake turned out to be the most amazing thing. I wouldn’t have met this person had I not done that right or, yeah, this, you know? So, yeah, not harping on the past mistakes. Was one of the biggest mistakes that I’ve you know that I kind of held on to, Okay,
Steve Fretzin [25:47]
wonderful, wonderful, amazing. Hey everybody, let’s take a moment think our wonderful sponsors, of course, lawyer.com pimcon coming up. You guys, you know my friend Chris dryer over at rankings. He’s totally our sponsor. And pimcon coming up in early October. So sign up for that legal Broadcasting Company, new player in this space, and Jared Korea, attached with Attorney at work. And that’s an amazing group, a great, amazing pairing. And then, of course, if you’re interested in hearing more about the things we do over at be that lawyer either coaching and training or the Rainmaker roundtables or the big announcement I’m going to make in April. You can always check out our website at be that lawyer.com. Armando. Great question for you. How do people get in touch with you? They want to talk with you, learn more about what you do.
Armando Leduc [26:30]
Leduc entertainment.com and I’m all over social media. If you Google me, Armando LaDuke, you’ll find me. There’s an attorney here in New Orleans. His whole commercial was Google me baby. That was it,
Steve Fretzin [26:44]
like, Google me baby. I might want to pull that up. I got, I got quite a few pages on Google. I might have to, I don’t know if I could pull that off here in Chicago with the being, as you know, just, I love the folks down there. It’s just, it’s such a great vibe. And I know when I go down there to visit my family, like I just everything sort of loosens up, like all this Chicago stress just sort of flows off me. And then after about four days, I start twitching, and I go, I gotta get back to Chicago. But anyway, wonderful stuff. Well, thanks so much for being on the show, man. This has been great. And I think for people that are on the on the fence about not only branding, but podcasting in particular, you know that it really isn’t everything that you think it is, from a standpoint of setting it up and knocking it down. It’s just, you know, just got to get the right people in your corner to help you. 100% we’re here for that awesome man. I know all your, all your contact information in the show notes as well. So thanks again, brother. Appreciate it. We do. Thank you. Yeah, yeah. Hey everybody, thank you for hanging out with me and Armando for the last 30 I know I’ve got my regular page of notes, and hopefully you do too. And you know, consider, if it’s podcasting, great, let’s get you into it, and if it’s something else that’s going to help you build up your own personal brand, or the brand of your firm, you know, you’re either playing the game, you’re sitting on the sidelines, and my guess is that you’re listening to this show because you want to play in the game. So let’s do it. Let’s get to the next level. And it doesn’t have to be rocket science, either. So that’s it. Everybody. Take care. Be safe. Be well. We will talk again soon.
Speaker 1 [28:07]
Thanks for listening to be that loyal. Life changing strategies and resources for growing a successful law practice. Visit Steve’s website, fredson.com for additional information and to stay up to date on the latest legal, business development and marketing trends. For more information and important links about today’s episode, check out today’s show notes.