Dave Johnson: Negotiation and Communication to Connect with Decision Makers

In this episode, Steve Fretzin and Dave Johnson discuss:

  • What separates a normal negotiator from a grand master negotiator.
  • The unpredictability in a negotiation and in the courtroom.
  • Utilizing your immediate network to connect with decision makers outside of your circle.
  • The importance of your own word choice and listening to another’s word choice.

Key Takeaways:

  • You have to believe it is your courtroom and you are running the show, otherwise the show is being run on you. Either you’re in control or someone else is in control.
  • In a community, within 4 degrees, there is likely somebody who has a way of reaching out to somebody you’re interested in connecting to.
  • Make sure your bio is perfect – this can be your introduction to a potential client or partner and your first contact with that individual.
  • How you present yourself can tell someone more than any amount of accolades on your website.


“If you present yourself in a way that generates confidence in the prospective client in the audience, you’re going to get called.” —  Dave Johnson


Connect with Dave Johnson:  

Professional Bio: law.stanford.edu/directory/david-johnson

Website: davidwjohnson.co

Email: [email protected]

LinkedIn: linkedin.com/in/djohnsonllc

Twitter: twitter.com/Johnson_DavidW


Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: [email protected]

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.