In this episode, Steve Fretzin and Eric Ritter discuss:
- Shifts in digital marketing strategies for law firms
- The growing role of AI and answer engine optimization in client acquisition
- Common mistakes lawyers make in online marketing
- Practical tools for improving websites, reviews, and advertising effectiveness
Key Takeaways:
- Law firms should invest early in Answer Engine Optimization (AEO) by writing FAQ-style content and using schema markup to rank in AI-driven search results.
- Building topic clusters around specific practice areas (e.g., motorcycle accidents instead of broad personal injury) increases authority and visibility while avoiding wasted traffic.
- The most effective time to request reviews is immediately after a successful case or client outcome, making it a standard part of the closing process.
- Local Service Ads and remarketing are cost-effective ways for law firms to attract qualified leads, with remarketing offering quick wins by re-engaging prior website visitors.
“SEO gets you seen, but that answer engine optimization gets you quoted.” — Eric Ritter
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Episode References:
Who Moved My Cheese by Spencer Johnson: https://www.amazon.com/Who-Moved-My-Cheese-Amazing/dp/0399144463
About Eric Ritter: Eric Ritter is the CEO of Digital Neighbor and a trusted partner in building smarter, stronger marketing strategies for law firms. Known as “The SEO Sommelier,” he specializes in simplifying SEO, AI-powered client acquisition, and digital transformation for attorneys, helping firms not only achieve top rankings but also build sustainable, scalable marketing systems that deliver results.
He founded Digital Neighbor to fill a critical gap in the market by offering transparent, data-driven SEO solutions tailored specifically for the legal industry. From enhancing Google visibility to optimizing for ChatGPT search rankings, Eric ensures that law firms remain competitive, compliant, and top-of-mind.
He is also the host of The Search Bar Podcast and the founder of Sip & Search, a unique networking experience that blends professional growth with wine tasting for attorneys.
Connect with Eric Ritter:
Website: https://digitalneighbor.com/ & https://helloericritter.com/
Show: The Search Bar: https://podcasts.apple.com/us/podcast/the-search-bar-law-firm-growth-wine-optional/id1696121990
LinkedIn: https://www.linkedin.com/in/helloericritter/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn’t Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.
FULL TRANSCRIPT
Steve Fretzin [00:00]
Hey everybody, here’s something to think about. Keeping clients is more profitable than chasing new ones. I’m a new podcast. Be that lawyer Coaches Corner with Steve Fretzin. I share strategies to boost loyalty and turn clients into referral sources. Episodes are waiting for you right now. Check out. Be that lawyer Coaches Corner today and also enjoy the show. You Steve,
Narrator [00:23]
you’re listening to be that lawyer, life changing strategies and resources for growing a successful law practice. Each episode, your host, author and lawyer coach, Steve Fretzin, will take a deeper dive helping you grow your law practice in less time with greater results. Now here’s your host, Steve Fretzin, Hey
Steve Fretzin [00:45]
everybody, welcome back to be that lawyer. This is the show helping you to be that lawyer, confident, organized in a skilled Rainmaker. Want to just share a couple things as we jump into the show today, if you haven’t checked out the other be that lawyer podcast. This one is me talking about best practices for business development, networking, LinkedIn, all the tips and tricks I’m working with my clients on. You can find it all the major channels. Be that lawyer Coaches Corner with Steve Fretzin. If you haven’t been to Amazon lately, here’s a good reason. Go check out. Be that lawyer 101 top Rainmaker secrets for growing a successful law practice. We have 55 star reviews. It’s a best seller on Amazon. Every single lawyer that’s read it has come back to me and told me they got more out of it than any other book they’ve read, because it’s getting you the rainmakers perspective on leadership and management and business development and marketing and health and wellness and everything you need to be that lawyer. So check that out. And I’m exhausted already, Eric, I haven’t even started the show yet, and I’m already taking some deep breaths. So happy you’re here, man, let’s jump in, and let’s start off with our quote of the show. Old beliefs do not lead you to new cheese. Now some people are going to know exactly what we’re talking about, and many others are not going to know what the hell that means. So welcome to the show and tell us a little bit about why there’s a quote that has the word cheese in it.
Eric Ritter [02:03]
Yeah, thanks for having me, Steve, and it really ties everything together. So I was an in house marketing director at a personal injury attorney, and the lead managing partner did a book club, and every morning we would stand around in the huddle all the attorneys, myself as the marketing director, talking about that book, and I had never heard of Who Moved My Cheese from Spencer Johnson before. And it’s an oldie, but a real classic, right? And especially for me, being in digital, being in marketing, is very eye opening to think about, you know, doing the same thing over and over and expecting the same results is a definition of insanity, right? You need to change your your attitude, you need to change your methodology, your taxes, your strategies and everything to get results right, or else you keep going back to the same spot and where that cheese was previously. It’s not going to be there anymore. So the cheese really represents anything in your life that you want to achieve, or that you want to that, whatever your goal is,
Steve Fretzin [03:06]
yeah, and the dad joke would be that you want to achieve. Yes. Thought I’d give that a shot. Didn’t take Yeah, it’s a great book, and I highly recommend people check it out, even if you know not just business development, you’re interested in general, like management and just just changing, changing the way that you think about things. It’s really good book, oldie, but a goodie. So everybody. Eric Ritter is the founder, CEO of digital neighbor, and we met through provisors. I mean, shout out to our, all of our friends at provisors around the country. We are big fans. You’re in Tampa and doing well there?
Eric Ritter [03:38]
Yeah, absolutely. And that’s one of the great things about provisors, me to get to meet like minded people around the country, right? And just having great conversations. And, you know, sometimes, you know, it leads to business, sometimes it leads to a podcast, or really anything in between. So just really enjoying that whole experience and meeting people around the country from home here in
Steve Fretzin [03:59]
Tampa, yeah, fantastic. And give us your background. Obviously, we know already that you worked in house as the marketing director for our PI firm, but go back and take us through how you came to be in starting your own agency. Yeah.
Eric Ritter [04:12]
So I started my agency nine years ago, digital neighbor, founded in part by the teachings of Fred Rogers of Mr. Rogers Neighborhood. That’s where the name digital neighbor comes from. Kind of the idea, what if marketing was more like a conversation with a friendly neighbor, instead of this black box that you’re just dropping money into? And so I’m always like to joke. I was raised by three parents, my mom, dad and Mr. Rogers, kind of as a upbringing there, from a young age, I was really interested in advertising, marketing. Loved the commercials more the on TV, a lot of times, an actual program, and that led to my career path, getting my master’s in advertising here at the University of Florida. Got my first job in Tampa. Tampa’s been home ever since. But. Worked in different agencies, worked in house. Also a passion of mine is the digital tech world. Used to build computers in middle school, high school, you know, started making websites from scratch. Back then, when you would make them just raw HTML, CSS wasn’t even a thing. And I combined those two passions together of advertising branding with the tech side into the digital world. Found my way through having different clients in the legal space, being in house marketing director at two different law firms, and then started my own company, digital neighbor. Been working with law firms for 1415, years now, and enjoying the journey. Yeah.
Steve Fretzin [05:39]
I mean, I know what I like about lawyers and working with with them. What do you enjoy about lawyers? What makes them a sort of a unique breed?
Eric Ritter [05:46]
Yeah, that’s a great question. So I know we connected earlier and talked about, you know, my passion for wine. You know, I enjoy wine of wannabe sommelier and kind of indulging with different things, where that’s smoked meats or bourbon, and attorneys seem to share that passion as well. Also just understanding, kind of, actually, the deeper you go, kind of working internally in a law firm, and kind of seeing what’s actually getting done is much different than the outside perception, right? They’re not ambulance chasers, they’re not blood suckers, you know, that a lot of people say they’re actually helping people. And I thought that was really cool when I kind of discovered that, that there’s actually, you know, underneath of all of that, that they are helpers of others. And that kind of goes back to Mr. Rogers right in if you’re not, if you kind of feel, you know, maybe everyone out there, you know, there’s negativity. You know, his saying was, look for the helpers. And I feel like attorneys, a lot of times, are those helpers helping people in bad situations?
Steve Fretzin [06:52]
Yeah, they’re very solution oriented, also highly intelligent. And what I found is that when you when you talk to the ones who are open to marketing, open to business development, interested in growth. You’re also dealing with with people who who are, you know, coachable, and that are open to learning, Yeah, appreciate education, and that’s I can’t work with someone who doesn’t share those types of of attributes. So, um, let’s talk a little bit about things in marketing the you know, we’re in 2025 how? I mean, how should lawyers and law firms be thinking about marketing, maybe, differently than in the past?
Eric Ritter [07:31]
Yeah, so obviously, on everyone’s mind is AI, right? And how that’s kind of changing. How people are discovering, how they’re searching, how they’re finding whatever they’re looking for, including legal services. Right? Used to be the joke that for doctors, people would go look on WebMD and diagnose themselves. Right now people are going on chat, GPT, perplexity, Claude, Gemini, whatever it is, and trying to get legal advice from there. And so that shift from SEO to what we’re calling now AEO, answer engine optimization is real, and SEO gets you seen, but that answer engine optimization gets you quoted. So for law firms, that means you need to really be that answer to people’s questions, not just another listing there. And if you’re investing now in answer engine optimization, you’re two to three years ahead of the competition. So that’s where I think we’re really going, is making sure that you’re getting ahead and again, going back to your question, working with law firms, one thing I really like as well is the tenacious, aggressive nature of I want to market where my competition isn’t. I want to get ahead of that, and that’s what answer engine optimization does for you.
Steve Fretzin [08:43]
Yeah, I love that. And what are some, I mean, just take it. I want to go, like, a little bit deeper with that. Then what are, what are the key elements to doing the AEO differently than SEO? I’m obviously, we know, you know, SEO is, you know, producing content and text and having it coded in such a way to go on the website so that you get found in search results. And how does AEO different? And then AEO different? And then also, what should lawyers be thinking about to start producing content that that is optimized for that?
Eric Ritter [09:16]
Yeah, no. So you mentioned a lot of great things about SEO, and it’s very similar AEO, if you’re doing SEO right, if you’re doing a great job, you’re going to be rewarded on the answer engines as well, just with some fine tuning. So one example is with search engine optimization, you’re trying to rank that entire page right. If I’m a car accident attorney, I want to get my car accident page ranked. The AIS, the Aeos, are much smarter, so they are actually looking at the different paragraphs and the sections on that website and ranking those individually. So you could just have a part of that website that’s really well written answer that question, because the questions are going to are so different. Everybody phrases a little bit differently. So writing. At content, a term I learned about the other day from a fellow SEO it’s called Fraggles. So you want to write your page in Fraggles, where it’s like FAQs, where you have the question and the answer underneath it in those paragraphs, right, which are anywhere from 50 to 150 words, so not a wall of text, right? We’re not writing emotion or anything like that. We’re writing little FAQ style, content pieces in there, and then behind the scenes, since these are machines, is having in the code the different schema markup, so that way, when the page is being crawled, making sure that it understands what it is about. And then also, you can measure what’s happening there when chat GPT sends traffic to your website. So keeping an eye on that, just like you would look at Google drop traffic, understanding what’s resonating with the AIS or not, or some some quick tips there. I mean,
Steve Fretzin [10:54]
that’s amazing. And again, just that, that little the last two minutes of you talking and sharing that knowledge, I would say 95% of the lawyers listening don’t know didn’t know that, and didn’t know that, that they should be doing that. And, you know, we’ve, we’ve talked about Q and A and frequently asked questions, but how much more important it is now than ever before because of the the AEO option here that didn’t exist, you know, necessarily a year or two ago. Yeah,
Steve Fretzin [11:26]
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Eric Ritter [13:26]
Yeah, now that that’s why it’s probably one of my favorite quotes, right? Because people are doing the same things over and over, expecting the same results, right?
Steve Fretzin [13:33]
I think just expecting the different results, the same things over and over, expecting different results, right? Yeah, there you’re getting exactly doing the same things.
Eric Ritter [13:41]
Yeah, right, yeah. So if I do the same thing over and over, and I think that’s still going to work in 2025 I’m going to get burnt, right? So just creating content for content sake doesn’t work anymore. It needs to be around a certain topic. So those topic clusters are really important going back, you know, that’s a best practice SEO as well. So using I’m a motor vehicle accident attorney, you need to narrow that down. So I do car accidents. I do motorcycle accident, truck accidents, and building clusters around that. So you have a motorcycle accident page kind of as your pillar, your hub, and then you create content around that that links back to that pillar of motorcycle accidents. So that way, when chat GBT is crawling, it’s like, wow, Steve really is an expert on motorcycle accidents. You have all this great content on it. So when someone asks about it, I’m going to bring his content up, because that’s a good answer there. So that’s one thing that I see a lot. And going a little bit deeper, there is kind of that overly broad approach, right? Like, hey, I’m an attorney at law, I’m a litigator, right? I do all these things that’s going to hurt you. You need to understand what your what your specializations are, and then doubling down on those. Right? Being too broad. So as an example, I have a criminal defense attorney I work with here in Tampa. Did a great job on the website. Little too good that we were bringing in leads from all over the country, but we can only practice in the state of Florida, right? We’re only licensed in Florida, so really making sure that our content is focused around your geographic location is also very important, so don’t bite off too much, because that’s just going to hurt you, because you’re just going to get all this junk traffic versus the high quality traffic that you want to get. Another mistake I see is not going into reviews. The most successful law firms online have a lot of reviews and getting a load into controversy here, sometimes I see it and there’s like, a PI attorney has like 2000 reviews over the last two years. I’m like, that’s not even humanly possible. I don’t know how they’re doing that, right, but they understand the game, right? The game is you need to have those reviews. Those are really important, especially now with the AEO, is it’s diversifying. It’s not just looking at Google reviews. It’s looking at Yelp as well. It’s looking at Avvo. It’s looking at the legal directories as well. So really focusing on reviews, maybe making that part of your closing process right when people are happy, when you’re handing them that check, just ask for a review. There’s no better time to make sure that people are leaving a review. So those are some of the top mistakes I see.
Steve Fretzin [16:29]
And let me just add for the B to B lawyers listening at the big firm, mid market, wherever that LinkedIn reviews. That’s That’s part of the game is all right. I’m looking at your LinkedIn profile. Looks professional, and then sure enough, I see 510, GC CEO reviews talking about your prowess as the lawyer that saved the day. Close the deal. No better in the world. It just gives me additional reason to reach out and call you. I was already going to call you, but now I’m really excited to call you, and the likelihood that we’re going to work together just is going up. So whether you’re in the B to C, B to B space, you know, I think it’s going to benefit you to have to ask for and get those reviews. And I love that you mentioned do it when the iron is hot, right, when they’re happy and they’re complimenting you. Don’t wait six months and then bring it up, strike while it’s hot. And that’s when you’re most likely to get them to take action and actually do it for actually do it for you. Otherwise you ask, and then it kind of falls away into the ether, and then it never happens, and you feel kind of like a jerk asking again. So you know very well, put there, you’re, yeah, the other additional mistakes that you want to mention, you’re on a you’re on a tear with with the amount of mistakes lawyers,
Eric Ritter [17:41]
one other one is maybe the website, right? So you mentioned, you know, when people are making the decision to choose you, they’re looking at your LinkedIn profile, they’re looking different places, but the website is the most important spot. The website is a 24/7 sales person. It’s a sales engine. You should treat it like an intake tool, right? Not just an online business card. You should have clear call to actions on there. What you want people to do, you should make it easy to contact you. Some people want to email, some people want to fill out a form. Some people want to chat. Some people want to call you right. Younger generation, they’re afraid to pick up the phone. They want to message you right. Old geezers like you and me, we want to pick up the phone and talk to someone, right? So giving people those different options I see a lot of times I go to a website for a law firm, and hey, it tells me everything you do, but it doesn’t tell me how to contact you, right? So using a little bit of that marketing, sales expertise there, and sprinkling that on your website so that you’re you can actually get those potential new clients, right? With the bigger retainers, the bigger cases on your website, I think is really important is focusing in on the websites. Not just a pretty, a pretty thing to look at, it’s something that should also be driving leads for
Steve Fretzin [18:53]
you have. So since I’m just pulling so much incredible information out of you, actually, I’m not pulling it. You’re just handing it out. But I love it that you’re that you’re willing to do so I’m going to ask one more that I think is really important. Has calls to action, or the way that websites and the way people are maneuvering websites change. For example, there are people that have pop up AI assistance. There are flashing buttons. There are things that are set up on a website to say, hey, you’ve come to the website. You get, you got some information? Let’s talk. Let’s get a meeting together. What are you seeing on the on the CTA side? Yeah.
Eric Ritter [19:31]
So first of all, I’m a big fan of testing. So try out different CTAs. There’s plenty of inexpensive, even free, tools where you can just run an AB test. One can be, you know, to your point, let’s say flashing free consultation. One could say, get started and just run that and see what happens. The tool does the job for you. It tells you how many visits you need to get statistically significant data of which one works better and which one’s the better call to action. But one tip I have that. Works really well is make it fun, make it a quiz, right? Don’t just have a form, but actually ask people questions like, When did your accident happen? Where did your accent happen? Right? Because then, first of all, you’re getting better information. That person is more invested because they’re actually filling out that quiz. So you know they’re gonna be a more qualified lead for you. So you know, everybody loves a good game, good gamification, so why not apply that to your website as well?
Steve Fretzin [20:24]
I feel like I did that on my website years ago, but maybe it would be different now, like I was doing, like, let’s rate your prowess as a rainmaker. All right, so fill out this form and I’ll give you a score. So like, rate yourself on a one to 10 under a bunch of categories that I consider to be key and critical elements to being a rainmaker, not just the money, but maybe it’s just basic skills. Like, what are your skills? Because even rainmakers that have 3, $5 million books, I evaluate some of them, and I’m like, good for you, but like, there’s so much potential you you actually have done it with very few of what I would teach you, you know, skills of what I would teach you, that would get you to 10 billion but ultimately, is that something I should consider for myself and others should do to provide like you’re saying, like some kind of quiz or trivia, I don’t know.
Eric Ritter [21:15]
Yeah, I think that’s a great example. Steve, right, just helping people kind of even think about it a little bit more. Maybe they’re not ready to contact you, but they want to get a score on that right? Like old school SEO, what would we do? We would put, hey, get audit your website, right? Put in your information here, so that we can analyze your website for you, right? Because who doesn’t want that website analyzed? So I think it makes a lot of sense, and what you were doing there, Steve, you know, I think is a great start, because even just showing the gap there of like, Hey, you’re already doing a great job, but you could be doing even better. I think is a great hook for people
Steve Fretzin [21:57]
like, maybe I make it like, like, you said, gamify, where I say, like, come on, come on my site. Fill out this form. If you’re, if you’re a 90% or higher, you’re a rainmaker, and you should be on my show and get them on the show right, because they obviously teach and talk about, if you’re between 70 and 90, well, there’s some things to learn, but, you know, but, but if you’re 50 or lower, then you know, maybe we should talk because you clearly, you know, have a lot of room for growth, and are rating yourself at a level where, you know, getting some professional help would be good anyway. I love that. That’s I’m now you’re, I mean, I’ve already got so I see the wheels start making changes. It’s really incredible, really incredible, awesome. All right, so let’s talk about budgeting, because there’s, I’ve been burned so many times. And other lawyers have been burned so many times by, you know, investing in marketing, investing in digital, 2000 5000 10,000 a month, you’re not getting the results. You’re not getting the numbers. You know, whether you expect it to happen right away, you shouldn’t. But even over six months or a year, how should people be thinking about budgeting for marketing and digital?
Eric Ritter [23:03]
Yeah, so I’m gonna focus in on the website and kind of your footprint there. So three things I think, number one, super easy, your Google business profile. Your Google business profile is really important, and it’s something that you can just go in, update yourself, make sure your practice areas are in there. Everything is filled out. If you can. Photography is really powerful there. So if you have a photo shoot of your offices, of your people, right? Scheduling that people love seeing pictures, and you get reward if it’s not stock photography, right? So even someone coming in, I’m sure you have an associate or a legal assistant that does photography as a hobby, just have them bring in their camera, take a couple pictures, throw them up on your Google business profile, maybe on the website, optimizing that so that’s super easy for for the local footprint. And talking about the local footprint number two is making sure that you have location specific pages on your website, right? So these are things, you know, I’m not saying just use chat GBT, right? But you can use AI to generate a lot of content for the website. You know, obviously you need the great human input. Use AI as the tool that it’s meant to be, and then fix it at the end, as the human, the human AI human kind of strategy there and create those pages. So if you’re a Chicago IP attorney, you know, and you want to have the different suburbs in there, you know, all the way up to Naperville or wherever, create those different location pages on the website. And then number three is, I would also say, make sure that you’re updating existing content, like we talked earlier, kind of with the FAQ. They’re frequently asked questions on the website, just adding it to your practice area. Pages starting there, those are the most most important pages, because with AI overviews in Google, with AI, we’re seeing traffic go down on websites year. Every year, it’s a fact, right? You’re just going to get less traffic, but you want higher quality traffic, and the way you get higher quality traffic is focusing on the most important pages. So instead of publishing 20 blog posts a month, double down on your service pages. Make sure those are good to go. And then the final thing is, if you’re not doing Google Local Service ads, I really recommend local service ads, there’s the cheapest way to get your feet wet in the advertising game, because you’re only you’re paying per qualified lead. You’re not paying per click per impression, like you said, Steve, people paying 510, 1000 on ads, and they don’t know what they’re getting for it. With local service ads, you’re only paying if that phone call was a potential client, if that form fill was a potential retainer for you?
Steve Fretzin [25:43]
Yeah, are you? Are you still seeing work with, I don’t know if it’s called retargeting or remarketing, where people come to your website and then, like the cookies are on their computer from your website, then they start saying, is that still an affordable way to advertise and keep in, keep in front of people who have shown interest, but maybe didn’t pull the trigger
Eric Ritter [26:02]
100% so if I come in and I look at an account that’s already running, I will right away say, let’s cut 20% and push that into remarketing. If you’re not doing remarketing, off the bat, that’s always number one, because that’s a quick win. Is, let’s go ahead and break off this budget. We already got people on the website. Let’s re engage them to your point, it’s dropping a cookie, right? Because you’re allowed to do that because they came to your website, and then you can be a little bit of a stalker, right? And follow them around. There’s nothing wrong with that, because they’re they’re shopping around, they’re maybe looking at other places. Maybe something happened. The doorbell rang and they forgot that they needed to hire an attorney. They see the ad on their Instagrams. Oh yeah, that’s right, I was looking for an attorney. Let’s bring that back. So absolutely, I recommend that as well, especially if you’re already running ads, because you’re sending that traffic to the website, though, might as well make that budget work even harder. Yeah, well,
Steve Fretzin [26:55]
Eric, you know, I come from a family, a lawyer father who didn’t give out compliments very easily and very quickly. So I grew up with very few compliments in in my corner, mostly criticisms. So it’s difficult for me to compliment, but I want to give you one, and that is, you’ve shared a dozen tips and ideas for lawyers that are listening to either talk to you about fixing their marketing and getting on the right track, or even things that they could do themselves through chat GPT, or just looking at, you know, going back to their existing agency and saying, Hey, did you guys think? And by the way, if your existing agency isn’t being proactive in trying to help you do the things Eric’s talking about, maybe give them a second thought, because that’s a concern. When they’re not giving you numbers, they’re not giving you feedback, they’re not giving you what kind of the fresh ideas are like the AEO type of type of information. So I want to give you that compliment that you’ve been incredibly generous with so many ideas and tips today. So thank
Eric Ritter [27:49]
you, absolutely happy to do it. You know, I as you can just enjoy talking about this to anybody that
Steve Fretzin [27:55]
here, it’s clear you enjoy it, but are you going to enjoy this? What’s your big mistake?
Eric Ritter [28:00]
That’s a That’s a great question, right? And I would say my agency’s been around for nine years, and what I think my biggest mistake was trying to do it all myself, and not realizing putting in systems in place that I can get so that way others can help and I can scale the business was the biggest mistake. I waited too long for that of just being that one man show and realizing, like, you know, what, all this brain power up here, I can build systems with that. I can create SOPs. I can create processes for the team, for that way we can can grow so trying to do it all myself, and waiting too long to ask for help, or too long to ensure you’re not a lawyer.
Steve Fretzin [28:43]
I mean, that’s a lawyer one on one. I can do it all right, realizing too late that yes, you should have had systems and delegated and all that stuff. Yeah, really fantastic. So let’s wrap up and thank our wonderful sponsors. Check out legalverse media.com. Everybody for that international flair of great articles, information content that you can you can enjoy. We’ve got pimcon. This is probably the last time I’m going to mention it, because it’s happening in early October in Scottsdale, Arizona. Fantastic group there. And of course, law her podcast. And you guys are going to want to check that out. People want to get in touch with you, Eric. They loved everything you said. And they say, Yeah, this is a guy I got to talk to. Best way for them to reach you, yeah.
Eric Ritter [29:25]
So find me on LinkedIn. Eric Ritter, go to my website, digital neighbor.com, one word and just search for my podcast, the search bar podcast as well.
Steve Fretzin [29:35]
Yeah, fantastic. All right. Well, thank you, man. I appreciate you sharing all that wisdom with us today. Got my typical page of notes, as I like to say, I do, but I don’t always have that today, I do. And I’m actually going to have my marketing director VA watch, like, listen and watch this entire episode, because as much as I wrote down notes, he can actually go in and help me execute on this, some of this stuff right away, especially the FAQ, the testing on calls to action. And putting up a quiz on my on my website, things that are going to engage people and gamify a little bit what’s going on on the site. So really great stuff there. And thank you everybody for hanging out with Eric and I for the last 30 hopefully you got as much out of it as I did to help you to be that lawyer, confident, organized in a skilled Rainmaker. Take care. Everybody. Be safe. Be well. Talk again soon. You
Narrator [30:24]
Steve, thanks for listening to be that loyal, life changing strategies and resources for growing a successful law practice. Visit Steve’s website, fretson.com for additional information and to stay up to date on the latest legal business development and marketing trends for more information and important links about today’s episode. Check out today’s show notes.