In this episode, Steve Fretzin and Janet Falk discuss:
- The evolving role of public relations and marketing strategies for legal professionals
- Maximizing visibility and credibility through content and media engagement
- Leveraging platforms like LinkedIn and newsletters to strengthen personal branding
- Understanding AI’s impact on online search and credibility in the legal services marketplace
Key Takeaways:
- Lawyers should use the “Marketing RBI” approach—Networking, Speaking, Writing, Trade Associations, and Online Promotion—to test what resonates and build visibility.
- “Content multiplication” means repurposing one piece of content across different channels (e.g., newsletters, podcasts, articles) to expand reach and influence.
- The “confirmation process” is a three-step framework that helps online visitors verify if a professional is the right fit, based on identity, qualifications, and peer/client trust.
- AI search tools now evaluate online credibility using writing style, emotional tone, authorship, and references, making it essential to produce consistent, high-quality content.
“If you’re not going to [put yourself out there], then someone else is going to take the bat out of your hands and they’re going to be the one stepping up to the plate.” — Janet Falk
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About Janet Falk: Janet Falk is a strategic communications professional with over 30 years of experience in public relations and marketing communications across law firms, financial services, businesses, and nonprofits. She helps attorneys, executives, and consultants gain media coverage, attract clients, and strengthen their professional visibility through targeted PR strategies. Known for her expertise in media relations, networking, and content marketing, Falk offers tailored guidance to position her clients as go-to industry sources for reporters and prospective clients alike. Based in New York City, she works with clients locally and globally, providing strategic consultations that guarantee actionable ideas for business growth.
Connect with Janet Falk:
Website: https://janetlfalk.com/
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/janetlfalk/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn’t Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.
FULL TRANSCRIPT
Steve Fretzin [00:00]
Too busy to build your book of business. Come on. Here’s the truth. Rainmakers, make time for what moves the needle. Join me on July 24 for be that lawyer. Live a fast paced event featuring powerhouse lawyers sharing how they built their practices. You’ll leave with ideas you can use immediately. Go to fretzin.com/events, and grab your spot now and be that lawyer.
Narrator [00:26]
You’re listening to be that lawyer, life changing strategies and resources for growing a successful law practice. Each episode, your host, author and lawyer coach, Steve Fretzin, will take a deeper dive, helping you grow your law practice in less time with greater results. Now here’s your host, Steve Fretzin.
Steve Fretzin [00:50]
Hey everybody. Steve Fretzin, here, and welcome to the be that lawyer podcast. We are the show, helping you be that lawyer, confident, organized in a skilled Rainmaker. And look, we want to make sure that you guys are getting everything out of this show that you can if you have questions that you want to ask or topics that you want, just email me at [email protected] and I will do my best to try to help you out. You can also DM me on LinkedIn. I’m all over there, as you guys know. So listen, we’ve got a great show planned for today. I’ve got Janet waiting in the wings. Janet, how are you?
Janet Falk [01:21]
I’m doing great. Steve, pleasure to be here. How are you?
Steve Fretzin [01:25]
Yeah, I’m doing well. Doing well, excellent. No complaints. Just finally getting some good weather here in Chicago. So you know, going outside and actually walking in the sun has been pleasant, but let’s jump in. I you know, Babe Ruth, has not been mentioned. I don’t think on this show before, and I was so happy to see your quote of the show is a Babe Ruth quote. Every strike brings me closer to my next home run. That’s a great way to look at it. So welcome to the show and talk a little bit about that quote and why that is our quote of the show.
Janet Falk [01:53]
I believe that you have to put yourself out there, and you have to put yourself out there in a variety of ways, whether it’s networking, speaking, writing, and if you’re not going to do that, then someone else is going to take the bat out of your hands, and they’re going to be the one stepping up to the plate. So you put yourself out there and swing for the fences.
Steve Fretzin [02:13]
There we go. I had a number of sales jobs kind of coming up in in the 90s, and some of them were, like, cold calling, right? I had to, just like, dial for dollars. And I heard something from a motivational speaker or some sales trainer that really hit me, which was, if you have to make 100 calls a day, and you know that if you do, you’ll get three yeses. You got to get through the 97 you have to, like, thank people for saying no, because it’s getting you that much closer to the three yeses that are coming your way that day if you indeed make your 100 calls, just statistically, that’s going to happen. And I never forgot that, and it’s, I think it’s just between Babe Ruth and just thinking about, you know, what you have to do to get where you’re going, exactly, very well put Yeah. Well, everybody, check it out. We’ve got Janet Falk here, and she’s the chief strategist for Fall communications and research. Do us a favor and a solid and just give us a little background on how you came to be in this in the PR communication space.
Janet Falk [03:12]
It’s a very complicated story, but time we have nothing but right to cut to the chase. I first started my career as a college professor of Spanish Language and Literature, and when I saw that I was not going to get tenure, I retooled by studying a course for people who had advanced degrees and wanted to enter corporate life. And so I studied accounting, finance, marketing and corporate strategy and career development, and I started working on Wall Street as an analyst. Instead of analyzing literature, I was analyzing financial statements, and in that role, I often dealt with investor relations professionals, and I thought I could do that job. That job is like teaching, because I understood what analysts thought about. And so I took a class in investor relations, and through the magic of what we now call networking, I befriended a classmate, and his public relations agency hired me, and from there, I worked at various public relations agencies, in house, at some Wall Street firms and as a consultant to Wall Street firms. And my last full time job was at an agency whose principal client was one of the am law 50, and that’s how I started working with attorneys in the financial crisis of 2008 I was let go, and so I set up my single shingle, and I’ve been working independently ever since. I work with attorneys at small firms or with the solo practice. I work with business consultants. I work with business owners the occasional nonprofit, and I do several things. One is I introduce them to reporters so they can be seen in the news. I help them publish articles, but I also help them to polish their LinkedIn profile and their website so that they will be seen as authoritative and accessible resources to talk. Talk about timely information that an individual or a business owner or even a corporate executive needs to know so that they can save time, save money, and make more money.
Steve Fretzin [05:11]
Yeah, make well. And I think building brand, right? I mean, when you’re out there in the media, you’re building brand. And you know, when someone has a problem and you’re the person that’s known for it, right? You want to be that first call.
Janet Falk [05:23]
Exactly right? You want to be known as the attorney who does x for x people in X situation.
Steve Fretzin [05:29]
I think what you’re saying is that you want to be that lawyer, correct, all right. Just want to, just want to swing that around. Listen, wonderful. And let me ask you this. I mean, we’re talking about a lot of things that lawyers are being told that they need to do to be successful these days. So we’ve got marketing, we’ve got business development, we’ve got branding, we’ve got PR, we’ve got advertising, all these business things that are rolling around in their heads. And how do they decide what to do? Like, how? Like, where’s the disconnect? And I know it’s gonna the legal answers. It depends, right? But how do how would you take a lawyer and like, help them figure out, like, where they are, their money and time and energy are best spent?
Janet Falk [06:10]
Okay, I have an approach to marketing and communications, which I call the marketing RBI, going back to the baseball theme, right? And so there are five ways that you can be showing off your expertise. One is through networking, and we can do that through a variety of ways, in person and virtual another is speaking here I am on a podcast. I often talk on webinars or I talk to networking groups. A third way is writing, having a monthly or periodic newsletter, publishing articles A fourth way is being active in the trade association of your target market. So I have joined several groups. One is called Women Owned law, and it’s for women attorneys who have an interest in growing their business. And as a public relations professional, I’m interacting with people who are my potential referral sources and my potential clients. And then the fifth way, after networking, speaking, writing, being active in the trade association of your target market is promote whatever you do online. Now, everyone has a degree of comfort with these activities, and everyone has a degree of resonance and success with these activities. So my recommendation is to try all five of them and see what sticks, see what’s resulting for you, see where you feel most comfortable, and then those are the ones that you should pursue. I haven’t touched on SEO or advertising, because that’s an area that I don’t work in. I leave that to other professionals.
Steve Fretzin [07:44]
Yeah, and something that I find on a fairly regular basis is that people do the things that you just said, the five things, or one of two of the five things, but they’re not necessarily doing all the right things within those categories to get the results. And I’ll give a quick example. So I’m a speaker, and I’m speaking and I’m moving on, and I’m speaking and I’m moving on, and maybe I’m getting some branding and some movement from a standpoint of being known. But what else could I, or should I be doing while speaking to get business right? So maybe it’s a survey that needs to be conducted so I have everyone’s email and understand who wants me to follow up or not, right? Maybe it’s giving something away, like, what are you know? So I think that’s where the disconnect is. For many lawyers, can you speak to that in one of the categories?
Janet Falk [08:31]
Yeah, I would say that it’s not one. And done that speaking one time, if a tree falls in a forest and you’re not there to hear it. Did it make a sound? Right? So it’s not one and done. So what I call is content multiplication, and that is taking the content that you created in your presentation and then spreading it across other platforms so that more people will see it. Because not everybody pays attention to the newspaper or through the radio. Not everybody pays attention to LinkedIn or to Facebook. Not everybody pays attention to Instagram. You can send out a newsletter that doesn’t mean people are going to open it, and so you have to find the various platforms where your target market and your referrals are going to be active, and then you have to make your content available to them. Can I give you an example? That would be lovely, right? So I mentioned that I’m a member of women on the law and I’m the editor for the member column. So every month, I’m soliciting members to publish an article in the newsletter, and if they don’t, then I do it. So in advance of the annual symposium, I wrote an article about how to make the most of your attendance at this upcoming symposium, and I had a series of, you know, 20 some, 22 tips. And then I thought, this is such a great article, I’m going to send it out to my newsletter subscribers. So there I took something that I had given to my. Trade Association, and now I’m sending it to my newsletter. This is a writing activity. Then I thought this is such a great idea, I’m going to contact PLI and ask them if they would like me to do a webinar on this. And in fact, I’m going to talk about this topic as an attendee, and I’m going to get one of my clients, who often speaks at conferences to talk about it as a conference speaker. So now we’ve gone from trade association to writing to, you know, speaking opportunity. What my editor at PLI, where I have published often in the PLI Chronicle, thought this was a great idea, and she asked me to turn it into an article for their publication. Yeah. So I did that, and then I said, this is such a great idea, I’m going to take this to podcast host. And so I have been on, I don’t know, maybe seven podcasts talking about best tips for being active and preparing before you go to a conference. So look at how I have multiplied this content, yeah, across trade association, my own newsletter, speaking, opportunity, podcasts and so on. Look at that well.
Steve Fretzin [11:10]
And I think one of the most important things as a business development coach, as a marketing PR professional, anyone that’s doing something unique in a space, should be doing what they’re telling other people to do. I think it’s very hypocritical when people, for example, are teaching, you know, a certain process, but they’re not using it themselves, or they’re like, I’m telling my clients that they need to repurpose and do the multiplier that you’re saying, but I’m not doing it right. I’m just telling them to do it. So I think that’s such an important aspect of what you’re doing, and I give you some kudos for that.
Janet Falk [11:44]
I appreciate that, Steve, and yes, let’s call it content multiplication, because I think that’s very positive and resonant.
Steve Fretzin [11:52]
I wrote it down and it will become a video clip, because I’m going to repurpose the podcast with the things that you’re saying that I think are absolute gems. And I already have the content multiplication multiplier and the one that you mentioned about the five ways, so right? We are aligned in this very much. So let’s talk a little bit about the confirmation process. Now. What is the confirmation process? What does that mean to attorneys listening?
Janet Falk [12:17]
Okay, the confirmation process is something I developed, and it has three steps. So this is what happens when someone finds out about you. And you don’t know how they found out about you, but they’re going to look you up online, either on your website or on your LinkedIn profile, and they want to confirm three things. So the first thing is, Are you the one that I heard about? The second one is, do you have the skills and knowledge and experience to help me solve my current problem or situation? And then the third one is, do you have the respect of your colleagues and the trust of your clients? So let’s dig in and figure out how we can confirm, for this casual visitor, that we are this person. So are we this person? Well, Steve, I happen to do research, and you are the only Steve Fretzin, right? So anybody who hears your name, you are the only Steve present. But guess what, I am not the only Janet Falk. There is another Janet Falk, and she lives in the same town as my sister. I met her, and it’s possible that someone could confuse although very unlikely, because she was a professor at Columbia University. So how do I prove that I am the Janet Falk, the one that you heard on a podcast, met in a networking event, read an article, were referred to, somehow, saw something I wrote on LinkedIn, right? So this is how I confirm I am the Janet quote. One is, I have my photo, right? So do I look like my photo? Yes, pretty much. And the second thing is, I have background description of who I am and what I do public relations and marketing communications for attorneys, business owners and consultants. So if you look for me on my website or on my LinkedIn profile, or anywhere else, you will find that information. It will confirm that I am the Janet Falk and not the one who I mentioned, who was an academic. The second thing they want to confirm is, do you have the skills, knowledge, background and experience to help me with my current situation or my problem? What do I have on my website? I have a description of activities that I perform. So in the case of an attorney, you would have whether you do litigation, whether you do transactions, whether you do trust in estates, it would also describe the industries. Do you work in pharmaceuticals? Do you work in technology? Do you work in construction? Do you work in you know, medical malpractice and so on. And this is a way of confirming that you have that experience and that knowledge. Much, and moreover, you could even have case studies so that a person could understand, yes, this is my situation, very similar to the one you talked about. You are conferring that I need to talk to you. So now we have confirmed that you are the person, that you have the experience and the skills. How do we confirm that you have the respect of your colleagues and the trust of your clients. You have newsletters that you have published, that you’re sharing your insights. You have articles that you have published, you have speaking engagements, you have podcasts where you have appeared. All of these confirm that other people value what you have to say. And as for clients, you have client testimonials and recommendations. So now we have confirmed that you are the person. You have these skills. You have the trust and respect of others who matter. There’s no other question. Now you will know that this is the person who can help you with your situation, and it doesn’t matter whether the person knows your name already, right? Because they saw you, they heard you, they were referred to you. They read something that you wrote online or in a newsletter, in an article. What if they don’t know you already? What if they’re looking for an attorney who does medical malpractice for, you know, bad medical device in such and such geography, they could have those parameters online and not know you, and you would appear, and they would still have to confirm that you are someone capable of handling their problem or their situation.
Steve Fretzin [16:39]
Yeah, you know, just to add to that, I mean, a big problem that I see is, I don’t think lawyers fully understand the importance of having a great photo, having a great bio, having that validation confirmation, especially on LinkedIn, I’m seeing a lot of empty banners. I’m seeing a lot of unclaimed URLs, meaning that name has got random numbers and letters associated. They’re not using their headline. The list goes on out of what I’m seeing every day, and I’m trying to help people, but that’s where people, I think are going now, more than ever, even maybe more than the website to validate and go through that initial confirmation process.
Janet Falk [17:18]
Right. And not only that, people are looking online. They’re using artificial intelligence, artificial intelligence tools. Even if you do a Google search for someone online, the first thing you see is a paragraph. You see a paragraph that describes things about this person’s background, so that you are not even aware of driving the person to your website, they’re looking and they’re getting information that’s being compiled by aggregating a variety of sources. So I want to speak a little bit to this, because I view this paragraph as what I call an Appa teaser, right? It’s just enough to get you interested and say, Oh yes, I’m going to look further into this person. But what happens is, is you have no control over where AI is aggregating this information from, and it’s picking up things that you might not even remember having done right, or you might have been quoted in an article somewhere, or you might have spoken at an event that you’ve forgotten about a long time ago, and the AI is going to pick this up. So I encourage everyone to take the opportunity to more than a Google search right to do an AI search for themselves and make sure that whatever they’re finding out there is one accurate and two that you have tied it back to your website, because you want everyone always to come back to your website, because that’s where you have control of everything, and that’s where you will be able to find things in one place they so that they don’t have to look any further. You want them to be confirming that you are the person with the experience and the trust and respect of others, and all of that should be aggregated on your website.
Steve Fretzin [19:15]
Hey, pi attorneys, if you’re serious about scaling your firm, there’s one event you can’t afford to miss PIM con, 2025 happening October 5 through the eighth at the Phoenician resort in Scottsdale, Arizona. Pimcon isn’t your average legal conference. It’s an experience. Learn how to take your firm from good to go with some of the biggest trailblazers in the PI space, including yours truly, as we share our elite marketing and brand building strategies. Tickets on sale [email protected] that’s p i m, c o n.org, or just hit the link in the show notes. Your climb to the top starts at PIM con 2025 let’s go from good to go. Hey everybody. It’s Steve Fretzin as you know, I’m the host of the be that lawyer podcast, and if you’re serious about growing your law practice, let’s talk. I’ve coached hundreds of attorneys to build bigger books of business without selling chasing or wasting time. This isn’t a sales pitch, it’s a real 30 minute strategy session to explore what’s possible for you in your practice. Just head over to fretzin.com and grab a time that works for you. And let’s make this your breakout year. You know, I’m one of these people, Janet, who has sort of taken a bite of the apple, and now I want another bite. And the the searches I’m getting with Google, even with the AI component, I’m feeling like the searches I’m getting with Google and going through that rigamarole, which is helpful and useful, and we’ve done this for how many years that I’ve now turned to chat GBT to just ask the question, who’s the best doctor, who’s a doctor in this area that does this, this and this that I should talk to about an injury I have, and I feel like it’s going to be moving that way for services and products and things in general, to just cut to the chase, right? Like, Let’s just cut to it. And I don’t want to see the sponsored ads, and I don’t want to have to go through and try to figure out who’s, you know, the bee’s knees in a particular category. Is that kind of how you’re seeing AI and people starting to use the search component versus the old, outdated Google Search, which most people still do, and I do too sometimes.
Janet Falk [21:19]
So I’m not sure this exactly answers your question, but I want to read you something that I saw the other day, which I think begins to address the issue. Okay, so this was a blog post by Kevin O’Keefe, who’s an attorney and the founder and CEO of Lex blog, and I’m sure some of your listeners are familiar with Lex blog, and he published that a recent study published in EPJ Daniel science explored how large language models, llms Evaluate credibility in online content, and among the key findings, he said, and this is a quote from the study, examples of credibility signals include the analysis of article titles, writing style, rhetorical structure, linguistic features, emotional language, biases and logical fallacies and inferences and then emphasis added additionally, credibility signals comprise meta information that extends beyond the textual content of the article, such as the author’s reputation and external references. So this is why it’s so important for you to be publishing whether you’re publishing on LinkedIn, whether you’re publishing your newsletter, whether you’re publishing an article, because this is your name and your voice, and that’s going to give extended authority and credibility to what the AI bot is going to be picking up. So consider that AI is always looking for content, and whether it’s something that you publish in your own newsletter or an article or a blog or you’re quoted somewhere, or you’re speaking at an event, AI is going to pick it up. And the more that you do it, the more authoritative you will appear, because your name will be attached to it, and the AI will give it that higher level of credibility. And if you’re not doing this, then somebody else is doing this, and as I said, they’re taking the fat out of your hands.
Steve Fretzin [23:32]
Yeah, well, it’s one of my clients has been doing sort of like SEO and writing articles in his area of family law for so long, like he even though he’s not the biggest player with the biggest budget, he’s coming up, you know, in the main page of Google, under a pretty severe heading, pretty serious heading, that gets him a lot of business. And I think people that rely on their phone to ring now, and let’s say it is, and by the way, congratulations to anyone that’s listening where your phone is just ringing off the hook. It’s not about today, right? It’s how are we setting ourselves up for the future and protecting ourselves, protecting our practices, our businesses as the world completely changes, and lawyers are going to their jobs are going to look very different in five or 10 years than they do now.
Janet Falk [24:17]
Absolutely. you know. And as we’ve been saying, you know, the more you put yourself out there, then the more you will be seen as credible, reliable and authoritative. And that’s what people need. They want to confirm that you are the person with the knowledge and with the respect.
Steve Fretzin [24:34]
Let’s I’ve got one more question for you, and then I will wrap up with your Janet’s big mistake, which is the newer segment we’re doing, and it’s a lot of fun for me to hear there are lawyers right now listening that maybe haven’t taken that first step, to write an article, to write a blog, to start getting active on LinkedIn. What’s a way that you would recommend or suggest that they just do get started? Like, how do you even get started? Like, thinking of an idea, or thinking of an article, or thinking. Of something you have a like a teaser of how you would help someone begin.
Janet Falk [25:05]
That’s a great question. I wrote a newsletter a couple of months ago. It was 10 ways that I have gotten inspiration for my newsletter articles. And this was sparked by someone who I think you know, Wayne Pollock and and he said, Janet, it never ceases to amaze me how you always come up with these great ideas for your newsletter. So I went back through more than 150 issues of my newsletter, and I thought about what it was that had sparked my attention. And sometimes it was a conversation with somebody, sometimes it was I agreed with somebody or I disagreed with somebody. Sometimes it was something that I had learned that I thought other people needed to know, and so on. So I think of something in what I call the six W’s. So we know about the five W’s, Steve, you know the 5w of journalism, right?
Steve Fretzin [25:59]
I’m not going to agree or deny that. Can I give you a lawyerly response? It depends. No. I would love to hear what they are.
Janet Falk [26:07]
Oh, so there’s 5w of journalism, are, who, what, when, where, what?
Steve Fretzin [26:11]
Oh, well, yeah, okay, I didn’t know that was of journalism. That’s like a questioning.
Janet Falk [26:15]
Right. Okay, so, so who do you want to reach? What is it that they care about? When is this time sensitive? Like, is this something tax related you have to do before the end of the year or April 15? Or is it something you know, like matrimonial law, which happens every day of the week? Okay, so who do you want to reach? What do they care about? When is this time sensitive? Where are they looking for information, and why should they care? But the sixth W, which I have added is, what do you want them to do now that you have explained whatever it is that you think they need to know, what do you want them to do? Do you want them to call you? Do you want them to visit you? Do you want them to click on a link? Do you want them to, you know, read something that you’ve written, whatever it is. So that’s what I would encourage your attorneys who are on the verge of, do I say this? Do I write that? Do I ask a question? Here is to think about those, what I call six W’s, and figure out who they want to speak to, what they care about, when, if it’s time sensitive, where are they looking and why should anyone care? And most important, what it is that you want somebody to do, having garnered your insight, does that help?
Steve Fretzin [27:29]
It helps a great deal. I appreciate that. I’ll also share something that is sort of near and dear to my heart. And what I do is I try to combine education and helpfulness with authenticity and something unique that I’m sharing a take on, something so like over my shoulder, I’ve got a whole poster of Seinfeld isms no soup for you, the dingo as your baby, Serenity now. And I remember just I was watching Seinfeld just a rerun. I’ve seen them all half a dozen times each, and I was thinking about how Seinfeld and, you know, the differences of the characters and how they’re like, you know, lawyers and different kinds of lawyers, right? And so then I would say, Okay, let’s write an article, and let’s start writing about how Seinfeld and business legal, business development, and how they come you know, how the quotes, with some bunch of quotes from Seinfeld that I said, you know, okay, so how does no soup for you, relate to no business for you, or something like that. But it was something like that came from my brain and my heart and like I can be authentic. I can share something funny and unique and try to give people value. And I think whether I’m I’m on a boat heading out onto the water, I’m watching Seinfeld, I’m going to a Pilates class, and how does that relate to something that’s sort of been my secret sauce all these years, writing for originally the Chicago Daily law bulletin, and now for above the law is what can I bring from my personal life and experience that’s going to benefit the people that want to learn business development? So I’m just putting that out there as a another kind of take on on whining.
Janet Falk [28:59]
No, I agree with you. You know, I have to say that there, I like to draw a business lesson from whatever it is that I’m talking about. Yeah, people talk about their pets and their children, and, you know, I’m honestly not that interested in what other people have to say, and I try not to bore them with the same but if there’s a business lesson, then that’s something that, you know that we can draw on I wrote a newsletter about this. It’s called it’s not business. If it’s not personal, it’s business. And it’s about two organizations, one which had as its motto, it’s not business, it’s personal, and the other one who said it’s personal. And the idea was, is that they were trying to show that they connected with their clients. But when it comes to personal kinds of things, if there’s no business lesson in there, yeah, it leaves me blah.
Steve Fretzin [29:49]
Right, right? So we only have.
Janet Falk [29:51]
Inspired by popular culture. Is a way of aligning with your readers who have the same interest in in fascination.
Steve Fretzin [29:59]
Yeah, exactly. Exactly. We only have about a minute left, so this will be a real quick Janet’s big mistake, one thing that happened in your career life that you can share, and then, and then, you know, what was the lesson learned?
Janet Falk [30:10]
Okay, I majored in Spanish undergraduate, and then I went and got my PhD in Spanish literature. And that was a mistake, because I never thought about Spanish as a tool. I thought about it as content, and I wish that I had been directed at an earlier stage to view it as a tool and not as content. I do still keep up with my Spanish. I read contemporary novels in Spanish.
Steve Fretzin [30:35]
And I’m very jealous of people who speak Spanish, and I’m terrible with languages, so but I’m trying to get I’m continuing to my wife’s an English teacher, so we continue teacher. So we continue to try to focus on using, you know, using better vocabulary and with each other. And Ben, she’s like the police of ending sentences with prepositions. So there you go. So listen, we’ve got to wrap up. Let me take a moment. Thank our wonderful sponsors. Of course, the law her podcast with Sonya Palmer, crushing it for women and helping to put out some great, great content there. Then, of course, pimcon is coming up in October. It’s it was so far away, and now it’s not. So. Check that out. If you’re in the PI space. Janet, people want to get in touch with you. They want to hear more about what you do in public relations and communications. What are the best ways to reach you?
Janet Falk [31:17]
Okay, my website is my name, Janet, L for law Falk, f a l k, Janet L, f a l k.com, and I’m active on LinkedIn. I have a lot of free resources on my website, and I have a monthly newsletter so they can subscribe.
Steve Fretzin [31:34]
Yeah, if you come in your monthly newsletter, at least I want correct in the current June issue, yes, in the June edition. All right. Very good. Well, thank you so much for coming out. I mean, I know I kind of goof about this on my show sometimes, but I have like, a full page of notes from our talk, and I have the videos that I’m going to create from this all planned out. So I am, I’m doing the multiplication that you mentioned. I’m trying to, again, practice what you and I are both preaching. But just thank you so much, and I’m just so thrilled that I was able to get you on the show and get all this great information insights out of you.
Janet Falk [32:04]
My pleasure to be back, Steve, thank you again for inviting me.
Steve Fretzin [32:08]
Absolutely and thank you everybody for hanging out with Janet and I for about 30 minutes today. Take some action. Understand the direction that the world is going. And again, you’re either playing the game or you’re sitting on the sidelines. Our suggestion on the show, in order for you to be that lawyer is to get off the sidelines, play the game. There’s the ways to do it, ways to approach it, if you don’t know what those are, there’s books, there’s articles, there’s videos, there’s coaching, there’s all kinds of people like Janet and I that would be thrilled to talk with you if you need some help. So take care. Everybody. Be safe. Be well. We’ll talk again soon.
Narrator [32:42]
Thanks for listening to be that loyal, life changing strategies and resources for growing a successful law practice. Visit Steve’s website. Fredson.com for additional information and to stay up to date on the latest legal business development and marketing trends. For more information and important links about today’s episode. Check out today’s show notes.