Jason Ciment: Content Creation for the Best Results

In this episode, Steve Fretzin and Jason Ciment discuss:

  • Things lawyers struggle with in regards to marketing. 
  • Why good, well-thought-out content is vitally important for your firm. 
  • Elevating your content to the next level. 
  • The three components to good content online. 


Key Takeaways:

  • Content creation is just as important now as it was 30 years ago, you have a better ability to distribute it. 
  • You can repurpose good content in many ways – books, podcasts, articles, etc. It positions you as an authority, it gives you the ability to speak to referral partners. 
  • Education is the cornerstone of growth for a service-oriented business.
  • Images will carry your reader through the text, which also improves sharability. 


“Content is legitimately the biggest investment and most important investment an attorney can make short of personal relationships and professional relationships.” —  Jason Ciment


Connect with Jason Ciment:  

Website: GetVisible.com & JasonCiment.com

LinkedIn: linkedin.com/company/get-visible & linkedin.com/in/jasonciment

Twitter: twitter.com/GetVisibleMktg & twitter.com/jasonciment

Facebook: facebook.com/GetVisibleMarketing

Book: I Need More Clients: Digital Marketing Strategies That Grow Your Business: amazon.com/Need-More-Clients-Marketing-Strategies/dp/1537108352


Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: [email protected]

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911



Show notes by Podcastologist Chelsea Taylor-Sturkie


Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.