Ken Levinson: Building a Niche Law Practice

In this episode, Steve Fretzin and Ken Levinson discuss:

  • Building trust-based, meaningful relationships in networking. 
  • From choosing a specialty to really niching down in your ultra-specific specialty. 
  • Looking at the numbers of your marketing, not just marketing haphazardly. 
  • Speaking as marketing to your niche. 


Key Takeaways:

  • You can’t be all things to everyone. Know what you’re good at, know what you’ve had success in doing, and focus on that. 
  • You will gain more cases by marketing to your strengths than to try and take all cases. 
  • Spend time developing relationships with other lawyers and marketing rather than taking cases outside of your focus area. 
  • Try and test different things – if it goes well, keep doing it. If it doesn’t, abandon it and abandon it quickly. 


“Don’t worry about losing a case. Think about all the other cases you’ll get by marketing to your strengths.” —  Ken Levinson


Connect with Ken Levinson:  


Email: [email protected]



Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.


Email: [email protected]

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911



Show notes by Podcastologist Chelsea Taylor-Sturkie


Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.