Larry Kaufman: The NCG Factor

In this episode, Steve Fretzin and Larry Kaufman discuss:

  • Networking from your early career all the way through to retirement.
  • Utilizing LinkedIn as a networking tool to connect with your connection’s connections.
  • Targeting while networking.
  • Having a good foundation network.

Key Takeaways:

  • Sometimes you need to show someone the way on how to introduce you to their network.
  • Be more specific in who you are requesting to network with. You have to know where you want to go and who you want to work with.
  • Understanding who the best connectors are for a referral.
  • Connect to connectors, not just takers.

“It’s not the people you know, it’s who they know.” —  Larry Kaufman


Connect with Larry Kaufman:  


Book: The NCG Factor –


Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.


Email: [email protected]

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911


Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.