Michelle King: Media Relations for Your Law Practice

In this episode, Steve Fretzin and Michelle King discuss:

  • The importance of media relations to your law practice. 
  • What becomes newsworthy and the timeliness of your content creation. 
  • Critical roles for attorneys to play in the media and in current events. 
  • Spotting trends and understanding how you fit as a media expert. 


Key Takeaways:

  • Media coverage is a huge boon to SEO and your perceived authority. 
  • Consistency is the key to all marketing and business development activities.
  • Consume the media that you want to be featured in to get a sense of what they are looking for. 
  • Journalists do keep track and pay attention to press releases if done in a timely manner. 


“It’s training your brain to think: How can I insert myself into this dialogue? In this topic? What’s happening in the world? Why is this relevant to my clients? And what analysis and expertise can I add to the discussion?” —  Michelle King


Connect with Michelle King:  

Website: https://www.rep-ink.com/

Resources: https://resources.rep-ink.com/lawyers-published

Instagram: https://www.instagram.com/rep_ink_jax/  

Blog: http://inksights.rep-ink.com/  

LinkedIn: https://www.linkedin.com/company/reputation-ink/ & https://www.linkedin.com/in/michellecking/

Twitter: https://twitter.com/rep_ink & https://twitter.com/MichelleCKing

Facebook: https://www.facebook.com/reputationink


Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: [email protected]

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911


Show notes by Podcastologist Chelsea Taylor-Sturkie


Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.