Russell Knight: Building Your Brand with Content Creation

In this episode, Steve Fretzin and Russell Knight discuss:

  • Getting clients from the strange questions you answer on your website.
  • How regular contact can impact how you’re found online.
  • SEO and content creation.
  • Three things any lawyer should be focusing on now to build business.

Key Takeaways:

  • When you write articles, be specific about what you write about, not a broad, general question, you will drive clients to you from their searches.
  • A website is like a car, you can tell what year it is from just by glancing at it.
  • Keep doing what you’re doing – double down on what is working for you.
  • Invest in your website – consider going through a private individual rather than an agency and you may get a different artistic perspective.

“If you’re doing research, you should be taking notes. If you’re taking notes, you might as well turn it into an article.” —  Russell Knight

Connect with Russell Knight:  

Twitter: @RDKLegal

Facebook: Law Office of Russell D. Knight

Website: &

LinkedIn: Russell Knight

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.


Email: [email protected]

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.