Seth Price: Digital Marketing and the Changing World of SEO

In this episode, Steve Fretzin and Seth Price discuss:

  • Challenges lawyers face in digital and online marketing.
  • Understanding your cost of money.
  • The changing world of SEO.
  • The get to know you phase of SEO before clients may full commit to you and your company.

Key Takeaways:

  • High quality content and authoritative links have been, and continue to be, the one-two punch of online marketing and SEO.
  • Demonstrate yourself as a thought leader in a substantive area and you will gain notice.
  • Quality content is king.
  • Depending on where you are at in your business will change what your focus should be.


“Once you get to a certain number of page count, it’s more important to get the highest quality content. When somebody says you want quality or quantity, my answer is generally both, but I would say is, you get to a point where pruning is important.” —  Seth Price


Connect with Seth Price:  

Website: &

Text: 347-661-9999



Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.


Email: [email protected]

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.