Steven Lefkoff: The Power of Video Marketing

In this episode, Steve Fretzin and Steven Lefkoff discuss:

  • The power of video in giving instruction and information to your clients.
  • Planning and executing his videos for Gavel Powered by Small Claims Academy.
  • Embracing the changing technology to further help your clients.
  • Using video across multiple platforms.

Key Takeaways:

  • The video doesn’t need to be perfect as long as the sound is clear and understandable.
  • Nobody wants you to listen to you read a transcript. You know your information, just talk. This is your area of expertise.
  • Videos are another source of marketing. Make them and don’t quit, regardless of the schedule you choose. It is not a fly by night activity, you have to commit to it.
  • Commitment is key. Some videos will hit stronger than others, there is no magic formula.

“You don’t have to have everything written down in perfect form before you do everything. That is not reality and it thwarts the ability to just do it.” —  Steven Lefkoff

Connect with Steven Lefkoff:  

Website: SmallClaimsAcademy.com & Gavel.Legal

Email: [email protected]

LinkedIn: linkedin.com/in/stevenlefkoff

Twitter: twitter.com/slefkoff

Facebook: facebook.com/gavelsca

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: [email protected]

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911