Teachable Moments: Legal Marketing Plan

In this episode, Steve Fretzin discusses:

  • Developing a tactical, actionable marketing/prospecting plan.
  • The 3 P’s Methodology.
  • Narrowing your strategy focus to best achieve your objectives.
  • The power of deadlines and following through on those deadlines.

Key Takeaways:

  • Improve your process along the way with feedback to improve your performance.
  • Write down your objective, think about your strategies, and consider the low hanging fruit.
  • Lay out tactics once you decide on your strategies to actually understand how you are spending your time.
  • If you fail to plan, you plan to fail.

“There is a process for everything related to business development from how you run a meeting with a friend to get an introduction, how you meet with a prospective client and walk them through a buying decision, how you drive client loyalty, so that your clients never leave. There’s processes that I’ve developed for everything.” —  Steve Fretzin

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: [email protected]

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.