Have you ever said the following about another lawyer? “He/She is a natural rainmaker.” This is a misnomer; no one was born a law rainmaker. Some lawyers are simply more motivated to become a rainmaker than others. Rainmaking is a LEARNED SKILL! Some attorneys figure it out through trial and error or sheer force of effort. The smarter attorney hires a coach, like FRETZIN, to learn all the skills never taught in law school.
Another way to unwrap this is to break down what makes a successful rainmaker (self-made). First, there is an interest and motivation to have their own clients. Smart lawyers know that control, freedom, and life balance happen when you bring in the legal business.
Second, they create business or marketing plans that dictate where to best invest their time. Going after low-hanging fruit, like happy clients, cross-marketing, and developing strategic partners are paramount to repeatable and sustainable books of business.
Lastly, they are consistent in their efforts. It’s not the rollercoaster ride that most attorneys are on. Making legal business development a priority is the key to success for rainmakers today.
FRETZIN offers our rainmakers the ability to team up and collaborate with other like-minded and ambitious attorneys in our Rainmaker Roundtables. These peer groups harness the power of crowdsourcing ideas to build and sustain the business of your dreams. Rainmakers might do well on their own but can achieve even more with the power of 8-10 powerhouse rainmakers in their corner. You may remember the old African proverb, “If you want to go fast, go alone; if you want to go far, go together.” By the way, it’s also more fun to win as a team. Our members consistently have their best year, every year, for a reason.