Books authored

BE THAT LAWYER: 101 Top Rainmakers’ Secrets to Growing a Successful Law Practice

What if you could gather 101 of the world’s top lawyer rainmakers in one room—and ask them how they built their thriving practices?

In BE THAT LAWYER, Steve Fretzin brings you inside that room. This isn’t theory—it’s a powerhouse collection of strategies, habits, and mindset shifts from legal professionals who know how to grow. These 101 rainmakers’ insights are bold, battle-tested, and designed to help you navigate the business of law with more clarity, confidence, and control.

Through seven powerful themes, you’ll learn how to:
• Develop the mindset to thrive in a changing legal world
• Streamline your practice with tools that increase your impact
• Earn lasting trust by delivering unforgettable client experiences
• Build profitable habits that make business development natural
• Strengthen your personal brand and become more visible
• Create relationships that turn into long-term business
• Lead with purpose and become the lawyer others want to follow

Get your copy NOW on Amazon. Click HERE.

Legal Business Development Isn’t Rocket Science

While this book may not handle every single possible scenario you may run across, Steve has his finger on the pulse of the legal industry and what lawyers are challenged by every day. Take what you can from what Steve has learned and perfected legal business development, marketing, and networking to make it your own. This book solves so many things, with over 250 plus takeaways if you’re paying attention. It will answer questions including:

• Does your networking group seem like a waste of time? The solution you need is here.
• Is your mindset positive about business development and growing your book of business? Oh yeah, we have the goods.
• Does the concept of cross-marketing have you stumped? Come on, you know it’s here!

Get your copy of the digital copy below!

Sales-Free Selling

A top rated Amazon book, Sales-Free Selling teaches attorneys how to develop more business without using any “salesy” techniques or aggressive tactics to “close deals.” The book promotes asking, listening and qualifying over selling. Learn the art of selling without selling in Steve’s first novel.

The Attorney’s Networking Handbook

How many bad coffee meetings have you had? Where did they lead? What is your time really worth? Learn Steve’s tactical methodologies to effective networking in his second published work. We promise you’ll never look at networking the same way again.