Coming Spring 2019!


The Ambitious Attorney:
Your Guide to Doubling or Even Tripling Your Book of Business

A collection of essays as published in The Chicago Daily Law Bulletin

Whenever I pick up a new book by Steve I ask the question, “At what point will I get hooked and not be able to put it down?” It’s always with chapter one, but in the case of “The Ambitious Attorney”, it was chapter one, page one. For years now, I have counted on Steve to challenge our attorneys to think in new ways—and he never disappoints. As per usual, I’ll keep a stash of “The Ambitious Attorney” in my office—and they’ll disappear like all of Steve’s other books do!
Sue RobinsonDirector of Marketing & Business Development, Chuhak & Tecson, P.C.
Steve’s book offers guidance and advice in a manner that is easy to read and execute. He also offers specific examples and sample language to make your business development efforts more efficient. I can say from personal experience that the approaches set forth in this book work. Following it allowed me to dramatically increase my productivity.
Michael MelbingerPartner at Winston & Strawn LLP
Steve Fretzin has a knack for demystifying the process of business development, thus removing the fear and uncertainty that many lawyers feel when approaching the subject. He is full of practical tips that any good lawyer can use right away to plant the seeds that will become new clients down the road. I and many other lawyers have had great success working with Steve and using his techniques, and readers of this book will get a great sampling of the wisdom he has to offer.
Neil DishmanPrincipal at Jackson Lewis, P.C.


Pre-order a copy of The Ambitious Lawyer today for 50% OFF the purchase price of $29.99!

  • For $14.50 you can pick up your copy at our office or at the book launch event in June.
  • For $14.50 + $5.50 = $20 we’ll ship your copy to you!

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Steve Fretzin is the President of FRETZIN, Inc. a legal business development and marketing company founded in 2004. He was driven into the legal industry during the recession of 2008 when attorneys began calling him for help. While not an attorney himself, Steve has worked with thousands of attorneys in most practice areas. Steve is 100% committed to his clients’ success and works diligently each day to ensure they are achieving their goals of financial and personal freedom.

In addition to publishing “Sales-Free Selling” and “The Attorney’s Networking Handbook,” Steve has been featured in Crains, The Chicago Tribune, WGN radio, NBC news and is a regular monthly columnist for the Chicago Daily Law Bulletin.

Enjoying free time with his wife Lisa and son Andrew, Steve loves to eat healthy food, travel and play platform tennis (Look it up on youtube…). Steve’s mantras in life are to control what is controllable and to not be afraid of new experiences.