Vikrant Shaurya: Publishing a Book to Benefit Your Business Development

In this episode, Steve Fretzin and Vikrant Shaurya discuss:

  • Writing a book to better your business. 
  • Ghost writing versus angel writing. 
  • How AI is changing the writing field. 
  • How to promote your book to generate business. 


Key Takeaways:

  • Becoming an author establishes you as an authority in the area as well as distinguishes you from your competition. 
  • Book covers are extremely important – especially online, you are competing with millions of other books. You want to grab attention quickly and well. 
  • The profit of your books comes from the position and your promotion of the book.  
  • Podcasting, either your own or being a guest on someone else’s, is a great way to promote your book as well as promote your business and what you do. 


“If you become an author you will be establishing yourself as an authority – it’s authority on demand.” —  Vikrant Shaurya


Connect with Vikrant Shaurya:  


Book a Call:


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Download Vikran’s checklist to make publishing your own book easy!


Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.



Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911



Show notes by Podcastologist Chelsea Taylor-Sturkie


Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.