Mickie Kennedy: Press Releases for Lawyers
In this episode, Steve Fretzin and Mickie Kennedy discuss: The evolution and power in press releases. What to look for when sending out a press release and who to send it to. Types of press releases to get noticed. Being interesting and an authority in your space. Key Takeaways: Most journalists are open to being...
Judy Dang: Precision and Productivity, Not Perfectionism
In this episode, Steve Fretzin and Judy Dang discuss: Moving past the perils of perfectionism. Embracing imperfection and being open to failures. Findings from Judy’s upcoming book, Perfect Enough. Getting comfortable with precision, not perfection. Key Takeaways: You are successful despite your perfectionism, not because of it. Perfectionists tend to be more motivated and engaged...
Michael DeLon: Creating Your Credibility
In this episode, Steve Fretzin and Michael DeLon discuss: Looking for fit, not just for business. Using books to grow your business. Credibility, authority, and thought leadership. Discovering your story. Key Takeaways: Having a book makes you an expert on that topic. It gives instant credibility. Working with a company like Paperback Expert allows you...
Adam Greco: Understanding Your Digital Analytics
In this episode, Steve Fretzin and Adam Greco discuss: Having the data in order to know how to improve. Evolution of web (now digital) analytics. The analytics you want to track on your website. Working with someone best understanding your analytics. Key Takeaways: Digital analytics is not digital advertising, but digital analytics can be used...
Janet Falk: Public Relations 101 for Lawyers
In this episode, Steve Fretzin and Janet Falk discuss: The power of LinkedIn and how to utilize it to your greatest advantage. Tuning in to WIIFM. How not to get burned by a marketing or public relations expert. The many reasons (beyond attracting new clients) to be in the news and other media. Key Takeaways:...
