Mark Silverman: Being Authentic for Better Engagement

In this episode, Steve Fretzin and Mark Silverman discuss:

• Understanding your clients business. 
• The trigger to developing long lasting relationships. 
• Arrows in your quiver of business development. 
• Tips and tricks for driving engagement. 

Key Takeaways:

• Turn on news alerts for what is going on, when it is happening, in your clients business or industry. 
• Use your calendar to keep yourself accountable to follow up and follow through.
• It’s okay to post content, even if you don’t create it, but make sure to read it so the post says what you think it is saying. 
• It’s about engagement – it’s called social media for a reason.

“Follow up, follow through, and invest your time.” —  Mark Silverman

Connect with Mark Silverman  

Website: https://www.dykema.com/professionals-mark_silverman.html

LinkedIn: https://www.linkedin.com/in/marksilverman3/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.