Belle Walker: Procedural and Organizational Structure

29 May 2023

In this episode, Steve Fretzin and Belle Walker discuss: What process mapping is and how it varies from standard operating procedures. Including client touch points in your process map (not just in the standard operating procedure). The value process mapping has for a law firm. Getting started on process mapping for your legal business. Key...

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Akeisha Johnson: Examining the Case for Engaging a Coach

25 May 2023

In this episode, Steve Fretzin and Akeisha Johnson discuss: Releasing the people and things that need to be released in your life. Knowing when to charge for the amateur hobby that is getting in the way of your career. Why you should have a coach (and how to identify the right coach for you). Setting...

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Lewis Landerholm: Scaling Up Your Solo Firm

22 May 2023

In this episode, Steve Fretzin and Lewis Landerholm discuss: Adapting to the changing law industry. Having the money conversations and asking for the business. Questioning and qualifying potential clients. Creating an org chart for a visual of where you are going (then fire yourself from as many positions as possible). Key Takeaways: The fear of...

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BE THAT LAWYER LIVE – Coaches Corner Part 2

18 May 2023

In this episode, Steve Fretzin, Steve Seckler, Stuart Baum, Sharon Ve, and Chuki Obiyo discuss: The relationship between business development and marketing. Content creation to bridge the gap between marketing and relationships. Trusting your instincts and working with the clients you want to work with. Supporting and cooperating with your competition for wider spread success....

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BE THAT LAWYER LIVE – Coaches Corner Part 1

15 May 2023

In this episode, Steve Fretzin, Steve Seckler, Stuart Baum, Sharon Ve, and Chuki Obiyo discuss: Finding your why and narrowing your niche. Building good relationships. Doing what you like to do to develop business. How much time you should spend on your business development. Key Takeaways: Understanding why you don’t like to do something can...

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