Steve’s process is straightforward and really helped me refine my approach with clients.

Jim Interlandi
Over the years, I’ve never met a lawyer that wasn’t extremely smart, driven and talented. I’ve also met plenty of lawyers that were frustrated, overworked and struggling to succeed. I understand that asking for help isn’t always easy, but it might be necessary in order for your professional goals to become your reality.
FRETZIN offers coaching for individual lawyers, teams of lawyers and internal development teams. Our Train the Trainer program will educate and motivate your internal team to drive results for the attorneys with whom they are coaching.
What makes a great coach for attorneys?
At FRETZIN, all of these points are covered at the highest level. Can you say the same about your or your team? If not, our goal is to provide you with all of the tools, coaching, and training to succeed at a dramatically higher level.
Whether you are a solo practitioner or an attorney at a firm, you understand the importance of building your own book of business. With proven coaching techniques from FRETZIN, you can build your book of business until you create sustain growth and complete financial freedom.
Coaching is the most hands-on service offered by FRETZIN. Coaching only works when you are committed to the process, coachable and motivated to achieve results for your practice
I have focused solely on attorneys for the past ten years with a proven track record of doubling or tripling their books in 12-16 months.
Steve’s process is straightforward and really helped me refine my approach with clients.
Jim Interlandi
Working with Steve has been worth every penny and every minute I’ve invested in it. I am now getting better results with much less wasted time and effort. I recommend Steve without reservation to anyone who wants to become more skilled and more efficient at developing new business.
Neil Dishman
Attorney
I worked with Steve when I first made a lateral transition 7 years ago. Working with Steve changed my mind set on business development and helped me focus on growing my book of business instead of wasting time. The work I did with Steve and the continual insight from him over the years have really helped me continue to grow my practice and still have time to enjoy life. I highly recommend Steve to anyone who is serious about growing their book of business!
Adam Moreland
Steve is an exceptional business development coach. His enthusiasm and optimism are infectious, and he models what he preaches. I recommend Steve without reservation to lawyers wanting expert, hands-on, smart advice on growing one’s book of business.
Gary Noah Savine
Employment & Business Attorney
Steve is an excellent coach in every sense – a teacher, strategist and motivator just to name a few qualities. Steve has given me the knowledge, structure and confidence to effectively expand my marketing efforts and capture business in competitive situations. I would highly recommend Steve if you are serious about growing your practice.
Ronald A. Nyberg, Esq.
Partner
Steve has been a very valuable resource to me with his numerous coaching tips, vast list of contacts and availability to answer questions and offer creative suggestions. My practice has unquestionably grown after working with Steve and maintaining contact with him for many years.
Mark Litner
I was uncomfortable seeking new business, but I’ve always liked helping people. Steve gave me the tools and comfort to see business development not as sales but as an offer to help. Changing my approach over the last six months has led to a jump in my new originations, two-fold last year, and I’ve already surpassed that figure in the first two months of this year.
Phillip Barengolts
Partner
I have been working with Steve for the better part of the year and his system and insight has more than paid for itself. He is readily accessible and provides thoughtful and caring advice. If you are looking to grow your business, Steve is your man.
Rodal Law
In the year after working with Steve, I more than tripled my volume of legal business and had one of my most profitable years in my 25 years of practicing law. The business generation skills I acquired or sharpened by working with Steve substantially contributed to that success. I HIGHLY recommend Steve to anyone seeking to “up their game” as a lawyer or other professional.
N. Neville Reid
Partner
I believe I am pretty savvy when it comes to building my business, but there has not been a time when I have heard Steve Fretzin talk that he has not given me some ideas, skills or challenges that were not already in my bag of tricks. I find most people who teach about how to market service businesses to have limited ideas. Steve’s just seem endless.
Erica Minchella
Real Estate, Short Sales & Foreclosure Defense
Steve revamped our website and put a marketing plan in place. He works tirelessly and has a very hands-on approach. He’s been coaching our attorneys on how to market our services and reach out to new clients.
Larry Shulruff
Partner
Steve is knowledgeable, accessible, and so helpful in coaching attorneys who are looking to expand their networks and books of business. His insight is invaluable, and I have truly enjoyed working with him and learning from him. Highly recommend!
Colleen Hurley
Steve is the real deal in coaching attorneys and developing business. I know this from experience. I am an attorney in practice for 36 years, whom he has been coaching for about three months. He has gotten me organized and educated about business development far beyond where I was before meeting him. With Steve’s guidance I have developed dozens of new contacts.
Andy Robert Norman
Attorney
Steve has taught me how to use his logical, easy-to-follow approach to generating new clients. As a result, my law office has valuable new cases and I have connected with referral sources I would not have found on my own.
Sean C. Burke
Personal Injury Lawyer
I can’t overstate the value of working with Steve. His thoughtful, systematic approach to business development directly led to immediate returns for me that more than justified the investment I made in his program.
Eric Guth
Attorney
Steve is the consummate professional, and thus well positioned to advise other professionals. I decided to leave my comfort zone and attend the Consumer Electronics Show to find new clients. Steve gave me the confidence – and the strategy – for making this venture a major success. His advice was concrete, practical and – best of all – effective. Hats off to Steve!
Brett August
Partner & Owner
Freztin.com offers instant access to a blog, video tutorials and more. Our topics are exclusively designed for legal professionals and law firms. They reflect how I approach my clients and highlight my consulting techniques.